This document discusses how modern media and technology were utilized in the 2008 US presidential election campaigns of Barack Obama and John McCain. It provides examples of how Obama used tools like text messaging, social media, and online videos to connect with voters. It also notes how Dwight Eisenhower used newer television media in 1952 to surpass Adlai Stevens. The document then lists various 21st century skills and examples of how students can analyze campaign media and data online to better understand elections.