This document outlines 20 things that can be done with social media and provides examples of each. It encourages organizations to engage with social media platforms like Facebook, Twitter, Flickr, Pinterest and Audioboo to share content, stage campaigns, be engaging, respect bloggers, publish open data, attend unconferences and more. It also discusses guidelines for responsible social media participation and notes that comments made online can have legal implications. The overall message is that social media provides opportunities for organizations to better connect with audiences when used appropriately.

1. 20 Things You Can Do
44
With Social Media
Dan Slee, Walsall Council, March 2012.

2. Shift happens...
http://www.youtube.com/watch?
v=A_RU5OCYYYw&feature=related

5. When I was a kid….

7. +

8. “Many of those institutions are so
mismatched to the task at hand
that most of them face a choice, at
best, between radical restructure
and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished
Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011

9. “People might not go to their
council website to read news but
they’re happy to sign up for
Facebook and Twitter feeds that
bring the news to them.”
- Adrian Short,
web developer

10. We’ve been here before...

11. We’ve been here before...

12. We’ve been here before...

13. We’ve been here before...

14. We’ve been here before...

15. Share the sweets
1
44

16. 1
44

17. 1
44

18. Social media is SOCIAL!
2
44

19. Social media is SOCIAL!
2
44

20. Help make sure there’s a low
3
44 barrier to entry

22. Icelandic Constitution Facebook
4
44

23. Facebook
5 44
Example:
Coca Cola
https://www.facebook.com/#!/cocacola?__adt=2&__att=iframe
Example:
Victoria & Albert museum
https://www.facebook.com/cocacola?__adt=2&__att=iframe#!/victoriaandalbertmuseum

24. Twitter
6
44

25. Twitter
6
44
https://twitter.com/#!/search/orkneylibrary

26. Stage a campaign
7
44

27. Stage a campaign
7
44
#nccourday

29. Routine is interesting

30. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx

31. Afterwards, do a highlights package...

32. Be engaging
8
44

33. Be engaging
8
44

34. Share others content...
9
4

35. Be engaging
1044
Crisis
Comms

36. 10
44

37. Case study: riots

38. 1144
Use Flickr
(you don’t have to be a photographer!)

39. 11
44

40. Stage a Flickr meet
11
44

41. Have A Photostream
11
12
44
379,000 in
10 months

42. 11
12
44
Museum groups on Flickr
http://www.flickr.com/search/groups/?w=all&q=museums
,
Black Country Museums on Flickr
http://www.flickr.com/photos/blackcountrymuseums/
Moma – making the audience going a social thing
http://www.flickr.com/groups/themuseumofmodernart/

43. 11
13 44
Take the rebuttal online

44. 14
9
4
Respect bloggers...

45. 60 a day
4,000 a month
1,000 Facebook
likes
6,000
a day

46. A hyperlocal case study:
Fire in Selly Oak

51. Five hours later...

52. Four hours later...

53. 15
9
4
Wikipedia

54. The Alchemist in Search of the P
, by Joseph Wright, 1771
Derby Museum and Art
Gallery
GLAM Derby project

56. http://pinterest.com/
Wolves parkies
16
http://pinterest.com/wolvesparkies/
4

57. 9
17
4
Publish Open Data

58. Infographics
Dud
(and data
visualisation)
18 4

59. Go to unconferences
194

60. Audioboo
20
4
http://audioboo.fm/boos/721044-first-day-at-work

61. The
permissions
bit

62. 6 golden rules of social media
Be consistent - Encourage constructive criticism and deliberation.
Be cordial, honest, sensible and professional at all times. Move the
debate forward if you can do so constructively.
Be responsive - When you gain insight, share it where appropriate.
Take debate offline where you can. Respond within 24 hours. Even if
this is just an acknowledgement.
Be integrated - Wherever possible, align online participation with other
offline communications.
Be a reponsible officer - Remember that you are an ambassador for
the Council. Comment on what you are authorised to comment on.
Remember your comments will remain online and the laws of
defamation apply.
Be connected – Remember you are part of a team. Feedback activity to
communications and use them as a source of advice.

63. Purdah

64. Creative Commons credits
Sweets: http://flic.kr/p/92Ra8X
Stop sign: http://flic.kr/p/6NRMpC
Chains: http://flic.kr/p/9QLD1Z
Flooding: http://flic.kr/p/9abd1K
Swimming: http://flic.kr/p/73c31x
Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg

65. Thank you
Any questions?
Dan Slee
sleed@walsall.gov.uk
www.danslee.wordpress.com
Twitter: @danslee