GENERATION EVERYONE!: Dillon Kalkhurst

www.5-Gens.com
on_missionTV kalkhurst ©2020-2021 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reserved
with Dillon Kalkhurst
www.5-Gens.com
on_missionTV kalkhurst
June 23, 2021
©2020-2021 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reserved
WELCOME TO
GENERATION EVERYONE!
PRESENTED BY GOLD PARTNERS

www.5-Gens.com
My Entrepreneurial Journey
Shop-Save-Support LOCAL !
Founding Leadership Team Member
Left the Big Red Dog on my 50th Birthday / 25th Anniversary of Starting DKMC
Cause Marketing Partnerships

www.5-Gens.com
My Latest Quest
Founding Leadership Team Member • Social impact marketplace for schools and
nonprofit organization
s

• 100% virtual communications, fundraising, and
e-commerce software
.

• 517% growth during the pandemi
c

• 55 million Millennial and Gen X parents and
volunteers in our database
.

• 1.6 million schools and nonprofit
s

www.memberhub.com
www.givebacks.com

www.5-Gens.com
Strategic Partnerships that Drive Social Impact

www.5-Gens.com
“Help Us Figure Out Millennials”

www.5-Gens.com
“Help Us Figure Out Baby Boomers”

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“Now We Have To Figure Out Gen Z?”

www.5-Gens.com
It’s OK…This Has Been Going on for Centuries
• Every generation thinks the next
generation is full of lazy, slacker,
ungrateful idiot
s

Until They Aren’t!

www.5-Gens.com www.5-Gens.com
1. Self-awareness

2. Dispel Generational
Stereotypes

3. Ask Yourself…
It’s More Than “Figuring Out Young People”

By 2030, Millennials & Gen Z will represent 75% of the working population
US Labor Force
77M - 13%
73M - 37% 81M - 43% 76M - 7%
 
4 Generations Active in the Economy
Silent Generation

Born 1924 -1945
Baby Boomers

Born 1946 - 1964
Gen X

Born 1965 - 1976
Millennials

Born 1977 - 1995
Gen Z - iGens

Born After 1996
23M - <1%
US Resident Pop -
% Workforce

Understand…
• Generations are “general.”

• There are always outliers
.

• You might be a “cusper
”

Communication Preferences
Boomers Gen X
Is your Gen X
customer
reading your
email?

Communication Preferences
Boomers Gen X Younger Millennials  
& Gen Z
Millennials

Baby Boomer Historical Signposts

What Millennials Think About Baby Boomers
Common Stereotypes
•Close minded - Set in their ways

•Don’t care about or respect younger
generations

•Just want to retire and spend their money

•Destroyed the planet

•Lead inactive lives

•Technophobes

•Left a mess for younger generations to FIX!

www.5-Gens.com
• Dedicated and Loyal

• Hard Working - “Workaholics”

• Competitive

• Team Players

• Goal Oriented

• Good Teachers & Mentors
Baby Boomer Strengths

Generation “X” Historical Signposts

• Self-starters

• Creative

• Great Communicators

• Revenue Generators

• Adaptable - Good with
Change

• Problem Solvers

• They get **** DONE!
Generation “X” Strengths

24-7 News Channels Changed Everything

Baby Jessica “McClure” Today

24-7 News Channels Changed Everything

Millennial Historical Signposts

Millennial Stereotypes
•Self-centere
d

•Narcissisti
c

•Entitle
d

•Lazy and Unmotivate
d

•Disloya
l

•Industry Killer
s

Millennials Killed….
1. Beer

2. J. Crew

3. Department stores

4. Motorcycles

5. Diamonds

6. Golf

7. Bar soap

8. College football

9. Lunch

10. McDonalds

11. Vacations

12. Napkins

13. Cars

14. Crowdfunding

15. Wine

16. Wine corks (almost!)

17. The Toyota Scion

18. Fabric softener

19. Marriage

20. The McWrap

21. Handshakes

22. The Canadian tourism industry

23. Light yogurt

24. Gambling

25. Hotels

26. Relationships

27. Marmalade

28. Running

29. Cereal

30. The anti-aging industry

31. Buffalo Wild Wings

32. Focus groups

33. Travel marketing

34. Working

35. Credit

36. Trees

37. The American Dream

38. America

39. Democracy in general

40. Home Depot

41. Self-pity

42. The 2016 presidential election

43. Consumerism

44. Suits

45. Dinner dates

46. Movies

47. Sex

48. Gyms

49. Serendipity

50. Loyalty programs
51. Loyalty in general

52. Taking risks

53. Patriotism

54. Cruises

55. Applebee’s

56. Fashion

57. Hangout sitcoms

58. The Big Mac

59. Stilettos

60. Romance

61. The 9-to-5 workday

62. The NFL

63. Gen X’s retirement

64. The Olympics

65. Brunch

66. The European Union

67. Baby names

68. Banks

69. Oil

70. Everything
Search “Millennials are killing…
10,800,000 Results!

Justi
fi
ably Angry?
2008
143%
As of 3:45pm EST 6/21/21
+ =

Millennial Strengths
• Passionate

• Enthusiastic

• Digitally Engaged

• Independent

• Social Conscious

• Authentic

• Culturally Relevant

• Information Gatherers

• Quick Thinkers

Gen Z Historical Signposts Pre-2020

2020 Gen Z Signposts that Changed Everything

www.5-Gens.com
Generation “STRESS” (Pre 2020!)
- all lifetime cases of mental
illness begin by age 14.

- students age 14 or older
with mental illness drop out
of high school.
- Report experiencing
depression and/or anxiety

www.5-Gens.com
Smart Phones & Social Media
• Always comparing themselves
to “friends”

- 100 club

• Always on!

- Avg. 9 hours per day

- Can’t escape

- 24 hr. news feeds

- Sleep deprived
• They are well aware of their personal
“brand” and work hard to maintain it.

www.5-Gens.com
• 54% of 11 year olds have a
smartphone. (New 2021 Pew Research Center poll)
• 20% of Millennial parents changed or
considered changing their baby’s
name based on available domain
names.

www.5-Gens.com
We are being Manipulated
Gen Z Doesn’t Remember A World Without Social Media

www.5-Gens.com
Gen Z Characteristics
• Highly in
fl
uenced by the parents.
• Focussed on Privacy and Safety.

• Paying attention to their Finances.
• Demands inclusivity & diversity of all kinds.
• Mobile only & extremely visual!

• Hyper Local from production to retail.

• Most socially conscious generation in history.

• Interested in volunteering to gain work experience,
and to Change the World.

Young employees expect social impact to be part of their regular day job
• 86% Millennial employees expect employers to provide
opportunities to engage in the community.
• 87% expect their employers to support local causes
and issues that are important to them.
CSR - Corporate Social Responsibility
• Employee Engagement +7.5%

• Employee Productivity +13%

• Employee Turnover -50%

• Company Revenue +20%
Well-Designed CSR Programs Help the Bottom Line
Workplace Giving & Employee Engagement
Source: Edleman Good Purpose Study

Young Customers Reward Good CSR
• 47% Millennial and Gen Z consumers buy brands that support a
local cause at least monthly. (+47% since 2010)

• 72% Millennial and Gen Z consumers would recommend a
brand that supports a good cause over one that doesn’t (+39%)

• 73% Millennial and Gen Z consumers would switch brands if a
different brand of similar quality supported a good cause (+9%)
CSR - Corporate Social Responsibility
Source: Edleman Good Purpose Study

www.5-Gens.com
Your Goal
Become an Intergenerational
Engagement Maven!

www.5-Gens.com
• A history of generations

• The five generations

• How younger generations are
changing everything

• Media & Entertainment

• Parenting

• Education

• Food & Beverage

• Real Estate

• Transportation

• Pet Care

• Volunteering & Philanthropy
READ THE BOOK!
Point your camera at the QR code and buy the book

www.5-Gens.com
@AuthorDillonK
Kalkhurst
@On_MissionTV
Kalkhurst
THANK YOU!
www.5-gens.com
dillon@DillonK.com
www.memberhub.com
dillon@memberhub.com

GENERATION EVERYONE!: Dillon Kalkhurst

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