The document discusses generational engagement and communications strategies. It provides information about the five currently living generations - Greatest Generation, Silent Generation, Baby Boomers, Generation X, and Millennials. It notes that for the first time in history, six generations are living simultaneously, with five still active in the economy. The document discusses stereotypes and strengths of each generation. It emphasizes the importance of understanding generational differences and dispelling stereotypes in order to effectively communicate and engage across generations.

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GENERATION
EVERYONE!
Dillon Kalkhurst
Author & Founder
www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst

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Another Old Dude Talking About Millennials?
1.25 Million Millennial & Gen X
Parent Volunteers
16 Million Gen Z Students
25 Years Engaging Families in Schools
Ormond
Beach, FL

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• Generational Engagement Strategy
• Workshops
• Internal HR
• External Marketing
• Keynotes
• Lunch & Learns
Generational Communications - Consulting & Coaching

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Helping Business Connect with Families & The Community

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“Help Us Figure Out Millennials”

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“Help Us Figure Out Baby Boomers”

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“Now We Have To Figure Out Gen Z?”

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1. Self-awareness
2. Dispel Generational
Stereotypes
3. Ask Yourself…
It’s More Than “Figuring Out Millennials”

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Ask Yourself

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Ask Yourself

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US Population
28.3M - 8.9% 75.5M - 23.5%
65.7M - 20.3% 79.4M - 24.7% 73.6M - 21.5%
3.7M - 1.2%
Greatest Generation
Born 1901 - 1927
Silent Generation
Born 1928 -1945
Baby Boomers
Born 1946 - 1964
Gen X
Born 1965 - 1980
Gen Y - Millennials
Born 1981 - 1998
Gen Z - iGens
Born After 1998
For the First Time in Modern History:
6 Living Generations with 5 Still Active in the Economy

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Kiwanis - 62%
= GEN Z - iGENs
SLPs9.6%13.4%
Kiwanis Age Diversity
Greatest Generation
Born 1901 - 1924
Silent Generation
Born 1924 -1945
Baby Boomers
Born 1946 - 1964
Gen X
Born 1965 - 1976
Millennials
Born 1977 - 1995
Gen Z - iGens
Born After 1996
28.3M - 8.9% 75.5M - 23.5%
65.7M - 20.3% 79.4M - 24.7% 73.6M - 21.5%
3.7M - 1.2%
53 or Older
Kiwanis 62%
US - 33%
52 or Younger
Kiwanis 23%
US - 67%

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Kiwanis Age Diversity
#KiwanisNeedsMillennials

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Kiwanis Age Diversity
#MillennialsNeedsKiwanis

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Understand…
• Generations are “general.”
• There are always outliers.
• You might be a “cusper”

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It Starts with Effective COMMUNICATIONS!

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Communication Preferences
Boomers Gen X
Younger Millennials
& Gen Z
Older
Millennials

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Historical Signposts

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Baby Boomers
38%
Born 1946 - 1964
Age 54 - 72

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Baby Boomer Historical Signposts

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What Millennials Think About Baby Boomers
Common Stereotypes
•Close minded - Set in their ways
•Don’t care about or respect younger
generations
•Just want to retire and spend their money
•Destroyed the planet
•Lead inactive lives
•Technophobes
•Left a mess for younger generations to FIX!

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• Dedicated and Loyal
• Hard Working - “Workaholics”
• Competitive
• Team Players
• Goal Oriented
• Good Teachers & Mentors
Baby Boomer Strengths

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Generation “X”
Born 1965 - 1979
Age 39 - 53
13.4%

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Generation “X” Historical Signposts

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Common Stereotypes
•Skeptical, negative, cynics
•Angry
•The original slackers
•Loners
•Poor team members
•Resists new technology
Generation “X”

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• Self-starters
• Creative
• Great Communicators
• Revenue Generators
• Adaptable - Good with
Change
• Problem Solvers
• They get **** DONE!
Generation “X” Strengths

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Generation Y - The Millennials
Born 1980 - 1995
Age 23 - 38
9.6%

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Millennial Historical Signposts

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Millennial Stereotypes
•Self-centered
•Narcissistic
•Entitled
•Lazy and Unmotivated
•Disloyal
•Industry Killers

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Millennials Killed….
1. Beer
2. J. Crew
3. Department stores
4. Motorcycles
5. Diamonds
6. Golf
7. Bar soap
8. College football
9. Lunch
10. McDonalds
11. Vacations
12. Napkins
13. Cars
14. Crowdfunding
15. Wine
16. Wine corks (almost!)
17. The Toyota Scion
18. Fabric softener
19. Marriage
20. The McWrap
21. Handshakes
22. The Canadian tourism industry
23. Light yogurt
24. Gambling
25. Hotels
26. Relationships
27. Marmalade
28. Running
29. Cereal
30. The anti-aging industry
31. Buffalo Wild Wings
32. Focus groups
33. Travel marketing
34. Working
35. Credit
36. Trees
37. The American Dream
38. America
39. Democracy in general
40. Home Depot
41. Self-pity
42. The 2016 presidential election
43. Consumerism
44. Suits
45. Dinner dates
46. Movies
47. Sex
48. Gyms
49. Serendipity
50. Loyalty programs
51. Loyalty in general
52. Taking risks
53. Patriotism
54. Cruises
55. Applebee’s
56. Fashion
57. Hangout sitcoms
58. The Big Mac
59. Stilettos
60. Romance
61. The 9-to-5 workday
62. The NFL
63. Gen X’s retirement
64. The Olympics
65. Brunch
66. The European Union
67. Baby names
68. Banks
69. Oil
70. Everything
Search “Millennials are killing…
2,230,000 Results!

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Millennials Killed Geoffrey the Giraffe!

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Millennial Strengths
• Passionate
• Enthusiastic
• Digitally Engaged
• Independent
• Social Conscious
• Authentic
• Culturally Relevant
• Information Gatherers
• Quick Thinkers

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Millennials and Associations
• 37 percent did not see value in the club or group
• 45 percent reported participation was too expensive
• 35 percent said the group wasn't a community comprised of their peers
• 31 percent felt that groups lacked technology
Millennials refer to professional and service organizations as
“old school.”
Millennials want to START things, not JOIN things
*Buzz Marketing Group’s, “Professional & Service Organizations Study 2015,” Survey of 4,376 Employed Millennials

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Do You Speak Their Language?
Old School Speak Millennial
• Talking about “meetings” they should
attend.
• Pitching them a “dues” based membership.
• Asking for “volunteers.”
• Promote “opportunities” and “experiences”
• Ask them for an “investment” and be
prepared to describe the ROI.
• Invite them to “collaborate” with fellow
community leaders.
Engaging Millennials

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Do You Speak Their Language?
We Are Not Alone
rotary.org

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Generation “Z” the iGens
Born After 1995
Age < 24

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iGen Historical Signposts -TBD

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Generation “STRESS”
- all lifetime cases of mental
illness begin by age 14.
- students age 14 or older
with mental illness drop out
of high school.

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• Always comparing themselves
to “friends”
- 100 club
• Always on!
- Avg. 9 hours per day
- Can’t escape
- 24 hr. news feeds
- Sleep deprived
Smart Phones & Social Media
• “Likes” trigger the same rewards
center in the brain as chocolate and
winning money

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iGen Strengths
• Will be the most entrepreneurial generation in
history - Over 60% of HS and College students
plan on being entrepreneurs.
• Focussed on Privacy and Safety.
• Paying attention to their Finances.
• Interested in volunteering to gain work
experience, and to Change the World.
• The next GREAT generation of employees,
customers, parents, and Kiwanians.
• GET READY! Gen Z will represent one out of
three humans on earth by the end of the year

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Generation “Z” the iGens
Trending to be more like their grandparent’s silent generation

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Your Goal
Become an Intergenerational
Engagement Maven!

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Never Stop Learning
Attend a
GENERATION EVERYONE!
Session
DOWNLOAD MY PRESENTATION
TEXT
generations to 96000

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• A history of generations
• The five generations
• How younger generations are changing everything
• Media & Entertainment
• Parenting
• Education
• Food & Beverage
• Real Estate
• Transportation
• Pet Care
• Volunteering & Philanthropy
READ THE BOOK!
Signed Copies - Available At My Table
$1.00 from every book purchase donated to…
Just $19

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• Generational Engagement Strategy
• Workshops
• Internal HR
• External Marketing
• Keynotes
• Kiwanis Sponsored Lunch & Learns
HOW CAN I HELP YOU?
Dillon@DillonK.com
www.5-gens.com

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How’d I Do?
1. Remind you of something
you already know?
2. Teach you something new?
3. Give you both?

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@AuthorDillonK
Kalkhurst
@On_MissionTV
Kalkhurst
THANK YOU!
www.5-gens.com
dillon@DillonK.com
DOWNLOAD MY PRESENTATION TEXT generations to 96000

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Now Go Change the World!