The report from January 2012 highlights Facebook's user demographics, indicating a global user base of approximately 798 million, with a slight female majority at 53%. It ranks the United States as the leading country in user numbers, followed by Indonesia and India, while also noting trends in highly used pages and applications. Additionally, it discusses the removal of Facebook application profile pages and offers tips for hosting effective giveaways on the platform.

1. The
Report
JANUARY 2012

2. Gender Demographics
USERS: 797,934,020(↑5.54%)
GLOBAL POPULATION ON FB: 11.42% 47% Male
53% Female
Rank Country Users Penetration (%)
1 (-) United States 157412260 (+0.90%) 50.3
2 (-) Indonesia 41777240 (+0.23%) 17.57
3 (-) India 41399720 (+0.89%) 3.42
4 (↑) Mexico 30989300 (+2.88%) 27.59
5 (-) Turkey 30959340 (+1.59%) 41.99
6 (↓) United Kingdom 30466380 (-0.04%) 48.9 4%
7 (↓) Brazil 27352100 (-10.18%) 14.21 Age 12%
Demographics 13-17
17%
8 (-) Philippines 27033680 (+1.05%) 28.75 18-24
9 (-) France 23544460 (+1.27%) 36.2 25-34
25%
10 (-) Germany 22123660 (+2.26%) 27.05 35-44
17%
11 (-) Italy 20889260 (+1.51%) 34.38
45-64
12 (-) Argentina 17581160 (+1.83%) 43.82
65+
13 (-) Canada 17111440 (+1.20%) 49.44 25%
14 (-) Colombia 15799320 (+1.35%) 34.22
15 (-) Spain 15682800 (+2.57%) 33.97
N/A China 527390 (+6.78%) 0.03

3. Fastest Growing Apps Fastest Growing Pages
MONTHLY APP/PAGE POSITION WEEKLY GROWTH
APP/PAGE POSITION No. USERS GROWTH
E dua ? Apo e kam fiksim ? 1 137,277
Iwipa Website: HTML +
11,900,000 2,000,000 İstanbul 122,738
iframe + FBML 2
1
MS Dhoni 3 110,061
Static Iframe Tab 25,200,000 2,000,000
2 The Human Centipede 157,080
4
Words With Friends 16,000,000 1,000,000 Scènes de ménages 223,811
3 5
Causes 4 5,600,000 800,000 Já chci na pláž 72,065
6
Family Tree 5 5,000,000 700,000
Can Yücel & Şiirleri 7 71,890
Yahoo! 6 10,400,000 700,000
Te quiero ♥... Ver BIEN lejos
296,513
Are YOU Interested? 7 7,700,000 600,000 :D 8
Today Calendar 8 790,000 510,000 Ahmed Ezzat 74,879
9
Tetris Battle 9 10,500,000 500,000
netTelevizor 63,567
TripAdvisor™ 10 12,800,000 500,000 10
Most Popular Apps (All Time) Most Popular Pages (All Time)
APP/PAGE POSITION No. USERS WEEKLY GROWTH
APP/PAGE POSITION PREV. POS. No. USERS
Facebook 1 57,448,170 332,738
Static HTML: iframe tabs 1 1 58,500,000
Texas Hold'em Poker 2 54,886,980 293,979
CityVille 49,500,000 Eminem 50,202,126 153,797
2 2 3
MyCalendar - Birthdays 39,900,000 YouTube 4 48,632,774 173,565
3 X
CastleVille 36,200,000 Rihanna 48,466,267 218,463
4 10 5
FarmVille 5 3 34,000,000 Lady Gaga 46,136,190 158,683
6
Texas HoldEm Poker 29,100,000
6 5 Shakira 43,414,929 193,445
7
Bing 7 8 25,900,000
Michael Jackson 43,259,147 122,402
Static Iframe Tab 25,200,000 8
8 6
Family Guy 40,424,867 135,177
The Sims Social 9 4 25,000,000 9
BandPage by RootMusic 24,200,000 Justin Bieber 38,801,709 193,865
10 7 10

4. News
Facebook App Profile Pages to Disappear by February 1st
Say goodbye to Facebook application profile pages, as page managers
are seeing notifications stating that they will be removed by February.
Anti Drug Message put into Facebook Timeline
Its McCann Digital branch used the timeline profile of fictional
Facebook user Adam Barak to caution against drug use by featuring
him under the influence in one timeline column and clean in the other.
The Israel Anti-Drug Authority commissioned the project by the Israeli
branch of the agency.
5 Tips for choosing a prize for your Facebook Giveaway
This time of year we see a lot of brands hosting promotions on their
Facebook pages.
Giving away fancy electronic items seems to be the trend as of late.
However nice these prizes are, a more expensive prize does not
always guarantee more likes.
There are other things to consider besides cost.
Here are five tips for choosing a prize for your next Facebook giveaway.