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The



Report
JANUARY 2012
Gender Demographics




              USERS: 797,934,020(↑5.54%)
           GLOBAL POPULATION ON FB: 11.42%                                        47%           Male
                                                                  53%                           Female
Rank        Country              Users         Penetration (%)
 1 (-)   United States    157412260 (+0.90%)               50.3
 2 (-)   Indonesia        41777240 (+0.23%)               17.57
 3 (-)   India            41399720 (+0.89%)                3.42
4 (↑)    Mexico           30989300 (+2.88%)               27.59
 5 (-)   Turkey           30959340 (+1.59%)               41.99
6 (↓)    United Kingdom   30466380 (-0.04%)                48.9            4%
7 (↓)    Brazil           27352100 (-10.18%)              14.21            Age 12%
                                                                               Demographics     13-17
                                                                    17%
 8 (-)   Philippines      27033680 (+1.05%)               28.75                                 18-24
 9 (-)   France           23544460 (+1.27%)                36.2                                 25-34
                                                                                    25%
10 (-)   Germany          22123660 (+2.26%)               27.05                                 35-44
                                                                  17%
11 (-)   Italy            20889260 (+1.51%)               34.38
                                                                                                45-64
12 (-)   Argentina        17581160 (+1.83%)               43.82
                                                                                                65+
13 (-)   Canada           17111440 (+1.20%)               49.44             25%
14 (-)   Colombia         15799320 (+1.35%)               34.22
15 (-)   Spain            15682800 (+2.57%)               33.97
 N/A     China            527390 (+6.78%)                  0.03
Fastest Growing Apps                                                  Fastest Growing Pages
                                                     MONTHLY                   APP/PAGE                POSITION            WEEKLY GROWTH
             APP/PAGE       POSITION   No. USERS     GROWTH
                                                                    E dua ? Apo e kam fiksim ?            1                            137,277
  Iwipa Website: HTML +
                                        11,900,000     2,000,000    İstanbul                                                           122,738
iframe + FBML                                                                                             2
                               1
                                                                    MS Dhoni                              3                            110,061
 Static Iframe Tab                      25,200,000     2,000,000
                               2                                    The Human Centipede                                                157,080
                                                                                                          4
 Words With Friends                     16,000,000     1,000,000    Scènes de ménages                                                  223,811
                               3                                                                          5
 Causes                        4         5,600,000      800,000     Já chci na pláž                                                        72,065
                                                                                                          6
 Family Tree                   5         5,000,000      700,000
                                                                    Can Yücel & Şiirleri                  7                                71,890
Yahoo!                         6        10,400,000      700,000
                                                                    Te quiero ♥... Ver BIEN lejos
                                                                                                                                       296,513
 Are YOU Interested?           7         7,700,000      600,000     :D                                    8
Today Calendar                 8           790,000      510,000     Ahmed Ezzat                                                            74,879
                                                                                                          9
 Tetris Battle                 9        10,500,000      500,000
                                                                    netTelevizor                                                           63,567
 TripAdvisor™                 10        12,800,000      500,000                                          10

                 Most Popular Apps (All Time)                                         Most Popular Pages (All Time)
                                                                         APP/PAGE           POSITION       No. USERS        WEEKLY GROWTH
             APP/PAGE       POSITION   PREV. POS.    No. USERS
                                                                    Facebook                     1           57,448,170                332,738
 Static HTML: iframe tabs       1          1           58,500,000
                                                                    Texas Hold'em Poker          2            54,886,980               293,979
 CityVille                                             49,500,000   Eminem                                    50,202,126               153,797
                                2          2                                                     3
 MyCalendar - Birthdays                                39,900,000   YouTube                      4            48,632,774               173,565
                                3          X
 CastleVille                                           36,200,000   Rihanna                                   48,466,267               218,463
                                4         10                                                     5
 FarmVille                      5          3           34,000,000   Lady Gaga                                 46,136,190               158,683
                                                                                                 6
 Texas HoldEm Poker                                    29,100,000
                                6          5                        Shakira                                   43,414,929               193,445
                                                                                                 7
 Bing                           7          8           25,900,000
                                                                    Michael Jackson                           43,259,147               122,402
 Static Iframe Tab                                     25,200,000                                8
                                8          6
                                                                    Family Guy                                40,424,867               135,177
 The Sims Social                9          4           25,000,000                                9

 BandPage by RootMusic                                 24,200,000   Justin Bieber                             38,801,709               193,865
                               10          7                                                     10
News
Facebook App Profile Pages to Disappear by February 1st
Say goodbye to Facebook application profile pages, as page managers
are seeing notifications stating that they will be removed by February.




Anti Drug Message put into Facebook Timeline
Its McCann Digital branch used the timeline profile of fictional
Facebook user Adam Barak to caution against drug use by featuring
him under the influence in one timeline column and clean in the other.
The Israel Anti-Drug Authority commissioned the project by the Israeli
branch of the agency.




 5 Tips for choosing a prize for your Facebook Giveaway
This time of year we see a lot of brands hosting promotions on their
Facebook pages.
Giving away fancy electronic items seems to be the trend as of late.
However nice these prizes are, a more expensive prize does not
always guarantee more likes.
There are other things to consider besides cost.
Here are five tips for choosing a prize for your next Facebook giveaway.

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Ketchum Facebook Statistics Report - January

  • 2. Gender Demographics USERS: 797,934,020(↑5.54%) GLOBAL POPULATION ON FB: 11.42% 47% Male 53% Female Rank Country Users Penetration (%) 1 (-) United States 157412260 (+0.90%) 50.3 2 (-) Indonesia 41777240 (+0.23%) 17.57 3 (-) India 41399720 (+0.89%) 3.42 4 (↑) Mexico 30989300 (+2.88%) 27.59 5 (-) Turkey 30959340 (+1.59%) 41.99 6 (↓) United Kingdom 30466380 (-0.04%) 48.9 4% 7 (↓) Brazil 27352100 (-10.18%) 14.21 Age 12% Demographics 13-17 17% 8 (-) Philippines 27033680 (+1.05%) 28.75 18-24 9 (-) France 23544460 (+1.27%) 36.2 25-34 25% 10 (-) Germany 22123660 (+2.26%) 27.05 35-44 17% 11 (-) Italy 20889260 (+1.51%) 34.38 45-64 12 (-) Argentina 17581160 (+1.83%) 43.82 65+ 13 (-) Canada 17111440 (+1.20%) 49.44 25% 14 (-) Colombia 15799320 (+1.35%) 34.22 15 (-) Spain 15682800 (+2.57%) 33.97 N/A China 527390 (+6.78%) 0.03
  • 3. Fastest Growing Apps Fastest Growing Pages MONTHLY APP/PAGE POSITION WEEKLY GROWTH APP/PAGE POSITION No. USERS GROWTH E dua ? Apo e kam fiksim ? 1 137,277 Iwipa Website: HTML + 11,900,000 2,000,000 İstanbul 122,738 iframe + FBML 2 1 MS Dhoni 3 110,061 Static Iframe Tab 25,200,000 2,000,000 2 The Human Centipede 157,080 4 Words With Friends 16,000,000 1,000,000 Scènes de ménages 223,811 3 5 Causes 4 5,600,000 800,000 Já chci na pláž 72,065 6 Family Tree 5 5,000,000 700,000 Can Yücel & Şiirleri 7 71,890 Yahoo! 6 10,400,000 700,000 Te quiero ♥... Ver BIEN lejos 296,513 Are YOU Interested? 7 7,700,000 600,000 :D 8 Today Calendar 8 790,000 510,000 Ahmed Ezzat 74,879 9 Tetris Battle 9 10,500,000 500,000 netTelevizor 63,567 TripAdvisor™ 10 12,800,000 500,000 10 Most Popular Apps (All Time) Most Popular Pages (All Time) APP/PAGE POSITION No. USERS WEEKLY GROWTH APP/PAGE POSITION PREV. POS. No. USERS Facebook 1 57,448,170 332,738 Static HTML: iframe tabs 1 1 58,500,000 Texas Hold'em Poker 2 54,886,980 293,979 CityVille 49,500,000 Eminem 50,202,126 153,797 2 2 3 MyCalendar - Birthdays 39,900,000 YouTube 4 48,632,774 173,565 3 X CastleVille 36,200,000 Rihanna 48,466,267 218,463 4 10 5 FarmVille 5 3 34,000,000 Lady Gaga 46,136,190 158,683 6 Texas HoldEm Poker 29,100,000 6 5 Shakira 43,414,929 193,445 7 Bing 7 8 25,900,000 Michael Jackson 43,259,147 122,402 Static Iframe Tab 25,200,000 8 8 6 Family Guy 40,424,867 135,177 The Sims Social 9 4 25,000,000 9 BandPage by RootMusic 24,200,000 Justin Bieber 38,801,709 193,865 10 7 10
  • 4. News Facebook App Profile Pages to Disappear by February 1st Say goodbye to Facebook application profile pages, as page managers are seeing notifications stating that they will be removed by February. Anti Drug Message put into Facebook Timeline Its McCann Digital branch used the timeline profile of fictional Facebook user Adam Barak to caution against drug use by featuring him under the influence in one timeline column and clean in the other. The Israel Anti-Drug Authority commissioned the project by the Israeli branch of the agency. 5 Tips for choosing a prize for your Facebook Giveaway This time of year we see a lot of brands hosting promotions on their Facebook pages. Giving away fancy electronic items seems to be the trend as of late. However nice these prizes are, a more expensive prize does not always guarantee more likes. There are other things to consider besides cost. Here are five tips for choosing a prize for your next Facebook giveaway.