The document discusses how to create harmony between SEOs and developers to get SEO tickets implemented. It outlines 7 steps: 1) speaking developers' language by learning HTML, CSS, and JavaScript, 2) knowing how new features are developed using Scrum frameworks, 3) knowing who works on projects, 4) asking for realistic changes, 5) knowing the tools developers use to communicate, 6) knowing preferred communication channels, and 7) publicly thanking developers. An example is provided of using these steps for a Core Web Vitals audit by checking prerequisites like the next sprint dates and constraints before submitting tickets through official and preferred channels.

1. —
How to create harmony
between SEOs &
developers & get your SEO
tickets implemented

2. Let me introduce myself
– I work at Liip, a web &
mobile development
agency
– #SEOnerdSwitzerland
Meetup co-founder
@moccandsayegh #brightonSEO | March 2021

3. Agenda
1. Devs & SEOs have common
goals
2. The 7 steps to harmony
3. Recap of the steps
@moccandsayegh #brightonSEO | March 2021

4. “Devs & SEOs have
common goals”

5. SEOs & Devs have
common goals
SEOs
E.g.:
Performance Devs

6. If devs & SEOs have common
goals, what can possibly go
wrong?
@moccandsayegh #brightonSEO | March 2021

7. Everything
@moccandsayegh #brightonSEO | March 2021

8. 3 classic sentences...
1. “Since when do we make websites for
robots?”
2. “I'm pretty sure I already know
everything about SEO”
3. “SEOs just do shit with their black hats”
@moccandsayegh #brightonSEO | March 2021

9. What were the problems?
1. Devs did not respect me.
2. I did not understand devs’ needs.
3. I was not communicating properly
with them.
@moccandsayegh #brightonSEO | March 2021

10. “The 7 steps to harmony”

11. 1. Speaking developers’
language

12. You don’t need to be
a dev to talk to devs
You still need to know the basics of
HTML, CSS & JS!
Success:⭐⭐⭐⭐⭐
@moccandsayegh #brightonSEO | March 2021

13. Bonus: steps I took to learn
more about programming
1. Read web.dev documentation
2. Read everything about crawling,
indexing & JavaScript
3. Take a front end course

14. 2. Knowing how new
features are developed

15. Most common framework -
Scrum
1. Join Scrum Events where
relevant. Such as daily.
2. Be aware of sprint dates.
Success: ⭐⭐⭐

16. Bonus: how to learn
more about Scrum
Have a look at the Scrum Guide
2020 (only 12 pages)
https://www.scrumguides.org/scru
m-guide.html
@moccandsayegh #brightonSEO | March 2021

17. 3. Knowing who works on a
project

18. Know key people
working on a project
You need to know which devs &
POs will work on the project to
push fwd your tickets.
Success: ⭐⭐⭐⭐⭐

19. 4. Asking for realistic
changes

20. Adapt to companies’
constraints
Speak with POs & devs to learn about
resource limits, time constraints,
infrastructure constraints.
Success:⭐⭐⭐⭐⭐

21. 5. Knowing tools devs use
to officially communicate

22. Common information devs
need to do their Job
Success:⭐⭐⭐⭐

23. Official communication
channel
The previous info needs to be
updated in the tool that devs use to
work with.
@moccandsayegh #brightonSEO | March 2021

24. Official communication
channel E.g.
Success:⭐⭐⭐⭐

25. 6. Knowing preferred
communication channels

26. Identify “non-official”
communication channels
Use official & non-official
communication:
Email, Slack, Jira, Phone, etc.
Success:⭐⭐⭐⭐⭐

27. Bonus: write tickets with
devs
1. Devs will be aware of the
existence of your ticket
2. It will be written in a way that
makes it clear to them
Success:⭐⭐⭐⭐⭐

28. 7. Public thank yous are not
complicated

29. Devs are not aliens, they
also appreciate a ty!
If you have a thank you channel -
use it!
If you have a group email -
use it!
Success: ⭐⭐

30. “Let’s use these steps to
get tickets implemented”

31. Core Web Vitals
audit example
Pre-requirements:
You have a report in which problems,
observations, possible solutions,
priorities & exemples are defined
@moccandsayegh #brightonSEO | March 2021

32. Steps to success
Do you know…?
1.
Next Sprint
2.
Team members
3.
Constraints
4.
Official comm.
5.
Dev check
6.
POs/Devs Channel
@moccandsayegh #brightonSEO | March 2021

33. Thank you
@moccandsayegh
/moccandsayeghsara/