mySTARTinLIFE.com is a video library that provides inspirational stories of successful individuals from different industries and careers. Each video interview highlights the subject's background, how they got their start, and their journey to success. The site aims to motivate and educate viewers, especially those looking to start their own careers. Over time, the founders plan to expand the brand across different media like live streaming, speaking events, magazines, documentaries, TV shows, and more to further share these success stories. The goal is for mySTARTinLIFE.com to become a large-scale, multi-media company that inspires and empowers people worldwide.

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mySTARTinLIFE.com is a video library of interviews with
some of the world’s most accomplished individuals from
various industries and professions. Each story highlights
where they started, how they started and their intricate
journey to success. The site captures the individuality be-
hind each accomplished goal, and how a person can make
success happen for them self. Each video on mySTARTin-
LIFE.com provides an inspirational, motivational and ed-
ucational resource for anyone looking to start their own
successful career.
Table of Contents
Concept..............................................2
Objective...........................................3
Mission..............................................4
Interviews..........................................5
Revenue Strategy...............................6
Target Market......................................8
Marketing Strategy.............................9
Long-Term Growth...........................11
Conclusion........................................13

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To be the leading content provider of inspirational, educa-
tional and motivational success stories on both the world
wide web and in all of media. Thriving on society’s need
and desire to achieve success, we seek to fill a need in the
marketplace for a digital, new media solution by providing
enduserswithcontentthathighlightsthesuccessstories
of the most accomplished people in the world. Delivered
via a multi-touchpoint approach through various media
outlets, our content can be precisely packaged and highly
leveraged for optimal revenue generation, thus maximiz-
ing shareholder value.

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We Inspire.
We Educate.
We Motivate.
You Start.

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Each video will bring the viewer through a story to invoke a state of
inspiration and motivation while educating the viewer on the subject
matter.
Each video is an edited interview of an individual answering varia-
tions of the following questions:
-”How did you get your start in the industry?”
-“What’s your motivation?”
-”What advice would you give someone looking to start in your field of work?”
-“Was there a particular individual or multiple people who helped you get your start?”
-“What was your first job?”
A biography of each interviewee is attached to each video to further
highlight the accomplishments of the individual.

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As our wealth of contacts and interviewees
progresses, thus increasing site impressions,
we look to capitalize on various ways to mon-
etize the site and build on the established
brand.

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Colleges and High Schools
mySTARTinlife.com will partner with various universities
and educational institutions across the country to bring
these interviews to the classroom in an interactive means
via exclusive paid access delivery.
Advertising
Standard banner ads combined with in-video ads specific to
content can be delivered directly to the consumer. Further,
various sections on the site can have presenting sponsors
such as the featured section. The concept of interviewing
top-level people who are allows for us to have direct access
to these decision makers target these people to come on
board as advertisers and sponsors.
Website Membership
For a small monthly membership fee, people can gain ac-
cess to exclusive interview content as well as access to ex-
clusive interviews for members only.
Featured Interviews
As viewership grows, we will give interviewees the option of
having their interview be a “featured” or highlighted inter-
view for a certain period of time. This opportunity will give
the interviewee increased exposure thus giving their com-
pany, product or service a great marketing and sales oppor-
tunity. We will charge a fee to be a “feature” interview.

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Young Adults - Ages 15-18
College Students - Ages 21-25
Mature Adults - Ages 35-45
The mySTARTinLIFE.com website speaks to the young kids, high school range who
are just beginning to think about their career and professional future. As they seek
colleges and take placement tests, all the decisions that are made from this point
forward will reflect a long term career initiative. This target market will be attracted
to the site to get basic information about potential careers, hearing the stories of
the people who have been successful at these professions.
Upon reaching your senior year of college, a student has outlined their career objec-
tives and have identified their long term ambitious. Yet upon graduation, the real
world kicks in and its nothing like how they teach you in the books. Many kids suf-
fer what’s known as a post graduation crisis as they struggle to find their footing
on their career ladder. mySTARTinLIFE.com then becomes a perfect avenue for this
age group to turn to as they look for inspiration and motivation to help propel them
along their journey.
As the monotonous daily 9 - 5 workday wears on a person, one might begin to look
towards other avenues to earn a living and fulfill some unfinished long-term life
goals. mySTARTinLIFE.com is a perfect medium for where these particular people
can become educated and inspired on how someone else might have achieved a
similar goal or outcome.

9. E-Mail Correspondence
mySTARTinLIFE.com has access to email lists that total
100,000 people. Upon official launch date, emails will be dis-
tributed directly to these lists via email blasts to inform them
of the site and all the interviews we have to offer with the
intent of converting these people into repeat viewers of the
website.
Cross-Market Promotion
As we interview different people from different industries
and professions, we will search for any such was to cross
promote our interviews in correspondence with any initia-
tives that the interviewee might have. An example would be
embedding the interview video on the interviewees website
or sending out an email blast to their customer base, its an
opportunity to further promote the individual while at the
same time promoting the site.
Viral
A viral effort will be constructed to promote the site. A viral
promotional video constructed to promote the site and the
purpose of the site will be distributed to various outlets to
stir buzz.
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10. Facebook
One of the key marketing strategies is to market the site via
Facebook. We will strategically post videos onto the wall of
interviewees and friends to spark an intrigue. We will commu-
nicate with friends of the site to inform them of upcoming in-
terviews. An aggressive approach will be taken to update peo-
ple with information that pertains to the newest interviews by
mass messaging and putting together a team to post relevant
videos on friends’ walls in accordance to their career goals.
School Systems
One way mySTARTinLIFE.com will be marketed is directly in the
school systems. Looking to partner directly with school boards
and individual schools, we’ll look to distribute materials and
set-up events to encourage students to visit the site and be-
come more educated on their careers and futures.
Public Relations
Strategic placements of articles in magazines and on other
websites talking about and promoting the site and the creation
of the site will be key to generating awareness. Business, life-
style and computer magazines, websites and blogs will all be
good sources to place PR material.
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The website is only the beginning of what will become a large-scale
multimedia content delivery system of these compelling stories. Us-
ing the website as the basis of the brand creation, mySTARTinLIFE.
com will branch out into multiple media outlets all while continuing
to inspire, educate and motivate others.
Live Streaming Interviews
Associated with the website, once the fan base of the site has been
solidified, we will start broadcasting some interviews live via the site,
increasing user interactivity. The live interviews can be sponsored
by a particular partner and can generate revenue via advertising and
product placement.
Touring Speaker Series
mySTARTinLIFe.com will take the interviews seen on the website and
bring them to life in a series of panel style events in cities across the
country. Showcasing the stories and interviewees from the site, the
speaker tour will enhance not only the website but the sponsors of
the website as we will deliver another way for advertisers to activate
their commitments to the site. The speaker series will consist of 5
speakers per city, and will be an interactive discussion between au-
dience and panelists as stories are told and questions are answered
and people are yet again, motivated, inspired and educated.
Magazine
More of a traditional media, the START magazine will further extend
the brand. The articles in the magazine will focus on inspiring inter-
views but will also be geared toward the educational aspect delivery
help tips, guides and how-to’s that enable and empower other peo-
ple’s start. The magazine will be both print and digital format and will
be deliveredd electronically by way of iPad like devices.

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Documentary Series
For some of the more compelling success stories, a further in depth
look at person should be taking in order to accurately portray the
success. This is where the documentary series becomes key to the
continued success of the mySTARTinLIFE.com brand. The series
will take a microscopic look at ones story where research will be
conducted, interviews of past colleagues and community member
will be performed and the story will be brought to life.
Talk Show
Piggybacking on the success of the live interviews, mySTARTinLIFE.
com will produce a show on TV, giving the brand yet another media
outlet delivery. The show will consist of the same format as all the
other platforms, bringing on celebrities, executives, and successful
people alike to tell their story about how the got started.
Book/Memoir
Continuing with the story telling theme, the book or memoir will
document the journey and the story of the start and creation of the
mySTARTinLIFE.com website and media network.
DVD Series
A DVD series of the documentary series will be distributed thor-
ough various retail providers and will include bonus footage from
interviews and documentary.
Non-profit
We will partner with and establish non-profit initiatives that will
further help us achieve our goal of educating people. The non-prof-
it will allow us to get hands on with the people who watch our in-
terviews and buy our products, thus furthering the reach of the
brand.

13. Contact
PO Box 79016
Atlanta, GA 30357
info@mystartinlife.com
(404) 831-9326
mySTARTinLIFE.com has started on its way to creating a
media distribution network of content that can potentially
be viewed by and benefit every single individual with ac-
cess to broadband, television or a wireless device in not
only the United States but the World. With hard work, a
great team and strategic partners, the organization can
capture the large scale audience by being a modern day
digital media storyteller of inspiring, motivational and edu-
cational success stories. We can enrich the lives of all by
providing a valuable, educational and entertaining product
that propels a societal need to to be successful thus cre-
ating a more driven and sophisticated society.
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