Myspace presentation
•Download as PPTX, PDF•
0 likes•354 views
This document discusses Myspace joining Google's OpenSocial developer platform. It notes that this would save Myspace money compared to launching its own platform, allow it to quickly match Facebook's functionality, and position it competitively alongside other social networks against Facebook. Joining OpenSocial would leverage Google's established reputation and resources. It could help Myspace address issues like privacy and customization, and gain applications to improve the user experience.
Report
Share
Report
Share
Recommended
Social Media in the Enterprise
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
Social Media Marketing - Facebook
The document discusses using social media as a marketing strategy for businesses. It notes that social media allows businesses to engage with customers, be visible where competitors are, and convert connections into customers. The document recommends having a defined marketing plan that includes traditional and social media. It provides examples of social media platforms and tips for using Facebook specifically to promote a business and engage customers.
MySpace Open Platform
MySpaceID allows users to leverage their MySpace identity and content on other sites and services. It provides authentication, access to profiles, friends, activities and content through an API. This can help sites with user acquisition and retention by lowering barriers to entry and allowing users to easily plug their MySpace identity into other services. MySpaceID supports open standards like OAuth and OpenID to ensure compatibility and leverage ongoing development in the community.
MySpace, Facebook and Other Social Network Sites
This document discusses social networking sites and provides safety tips for their use. It defines social networking sites as websites where users can create profiles, connect with others, and share content. The most popular sites are profile-based like Facebook and MySpace, or content-based like Flickr. Studies found teens spend almost as much time on social media as watching TV. The document outlines privacy and safety concerns and provides tips like customizing privacy settings, avoiding sharing personal information, and not responding to harassment. Blocking features for Facebook and MySpace are also described.
Using Social Networks for Social Change: Facebook, MySpace and More
The document discusses how social networks can be used for organizing and social change efforts. Specifically, it discusses how the Genocide Intervention Network (GI-Net) uses social networks like Facebook and MySpace to educate and empower their members to prevent and stop genocide. It provides examples of successful social network campaigns run by GI-Net, such as using Facebook to identify student pressure needed to pass legislation, raising awareness of issues through photo campaigns, and coordinating large fundraising efforts through social networks. The document emphasizes that social networks are most effective when used for long-term organizing that engages and facilitates conversations among members to build a knowledgeable and active movement.
Facebook Customer Growth Strategy
Facebook Customer Growth Strategy by Mark Allen Rabago, University of the Philippines Strategic Management
Google Case Study
The document discusses Google's business strategy and potential areas for expansion. It summarizes that Google started as a search engine and used innovative paid listing and algorithmic models to grow rapidly. While competitors pursued diversification, Google achieved differentiation through superior search quality and a focus on innovation. The summary recommends that Google continue focusing on its core search competency in line with its 70-20-10 strategy, given its competitive advantages in this area. Direct competition with established players in other domains like portals, ecommerce or operating systems would be challenging.
MySpace Case Study
The document discusses whether MySpace should join Google's Open Social platform. It notes that doing so could help MySpace sustain its competitive edge and improve its user experience. However, it may also compromise user privacy and not provide a long-term advantage over competitors like Facebook. The conclusion is that MySpace should not join the Open Social platform and instead focus on differentiating itself through innovation to maintain its competitive advantage.
Recommended
Social Media in the Enterprise
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
Social Media Marketing - Facebook
The document discusses using social media as a marketing strategy for businesses. It notes that social media allows businesses to engage with customers, be visible where competitors are, and convert connections into customers. The document recommends having a defined marketing plan that includes traditional and social media. It provides examples of social media platforms and tips for using Facebook specifically to promote a business and engage customers.
MySpace Open Platform
MySpaceID allows users to leverage their MySpace identity and content on other sites and services. It provides authentication, access to profiles, friends, activities and content through an API. This can help sites with user acquisition and retention by lowering barriers to entry and allowing users to easily plug their MySpace identity into other services. MySpaceID supports open standards like OAuth and OpenID to ensure compatibility and leverage ongoing development in the community.
MySpace, Facebook and Other Social Network Sites
This document discusses social networking sites and provides safety tips for their use. It defines social networking sites as websites where users can create profiles, connect with others, and share content. The most popular sites are profile-based like Facebook and MySpace, or content-based like Flickr. Studies found teens spend almost as much time on social media as watching TV. The document outlines privacy and safety concerns and provides tips like customizing privacy settings, avoiding sharing personal information, and not responding to harassment. Blocking features for Facebook and MySpace are also described.
Using Social Networks for Social Change: Facebook, MySpace and More
The document discusses how social networks can be used for organizing and social change efforts. Specifically, it discusses how the Genocide Intervention Network (GI-Net) uses social networks like Facebook and MySpace to educate and empower their members to prevent and stop genocide. It provides examples of successful social network campaigns run by GI-Net, such as using Facebook to identify student pressure needed to pass legislation, raising awareness of issues through photo campaigns, and coordinating large fundraising efforts through social networks. The document emphasizes that social networks are most effective when used for long-term organizing that engages and facilitates conversations among members to build a knowledgeable and active movement.
Facebook Customer Growth Strategy
Facebook Customer Growth Strategy by Mark Allen Rabago, University of the Philippines Strategic Management
Google Case Study
The document discusses Google's business strategy and potential areas for expansion. It summarizes that Google started as a search engine and used innovative paid listing and algorithmic models to grow rapidly. While competitors pursued diversification, Google achieved differentiation through superior search quality and a focus on innovation. The summary recommends that Google continue focusing on its core search competency in line with its 70-20-10 strategy, given its competitive advantages in this area. Direct competition with established players in other domains like portals, ecommerce or operating systems would be challenging.
MySpace Case Study
The document discusses whether MySpace should join Google's Open Social platform. It notes that doing so could help MySpace sustain its competitive edge and improve its user experience. However, it may also compromise user privacy and not provide a long-term advantage over competitors like Facebook. The conclusion is that MySpace should not join the Open Social platform and instead focus on differentiating itself through innovation to maintain its competitive advantage.
Googlepres
Google was founded in 1998 by Stanford graduate students Larry Page and Sergey Brin. They built a search engine called BackRub which analyzed links to determine page importance. Google's goals are to accelerate innovation, strengthen brand loyalty through transformation, and facilitate access to information worldwide in every language. One of Google's main challenges has been adapting to mobile devices which add pressure to revamp online marketing. Google focuses on simplicity, constant adaptation and expansion, and putting customers first.
Google case study
Google was founded by Larry Page and Sergey Brin as a search engine created in a Stanford dorm room. It grew rapidly to handle millions of daily searches by improving its PageRank algorithm. Google launched AdWords in 2000 which generated revenue from contextual ads and helped turn it profitable. It has since diversified its products and expanded globally while focusing on putting users first and maintaining its technological edge over competitors like Yahoo and Microsoft.
GM stops Facebook ads: What will be the impact?
GM took a decision to withdraw its advertising budgets from Facebook. Coming as it did, just a couple of days prior to Facebook's IPO, this caused a big stir and also posed questions on whether Facebook revenues are sustainable.
This presentation by Sanjay Mehta, Joint CEO, Social Wavelength, examines the issue.
Google marketing case
Google faces growing competition and must manage innovation in the future. Its mission is to organize the world's information and make it universally accessible. It generates most revenue from advertising but is exploring new business solutions like Google Apps. While it has strong brand recognition and an innovative culture, it risks losing relevance if it does not focus on core customers or diversify carefully. Integrating core search capabilities into new markets and products could increase revenue without deviating from its mission.
Dissertation: Success, Challenges & How to Stay on Top (Grade A: 77%)
My MSc Capstone Report was a Strategic Management case study on the Google Ads platform, competitive challenges, and strategic options going forward. (Grade: 77%)
PPC Beyond Adwords
This document provides an overview of pay-per-click advertising beyond Google Adwords. It discusses rising costs of search advertising due to increased competition and Google's focus on revenue over user experience. Alternatives to Adwords are explored, including Bing, social networks like Facebook, and emerging technologies like real-time bidding ad exchanges. Ten tips are provided for improving PPC campaigns, such as retargeting, testing, and integrating different channels. The challenges of mobile monetization and importance of native advertising are also covered.
The Rocky Relationship Between Facebook & General Motors
This document discusses General Motors' failed $10 million social media marketing campaign on Facebook in 2012 prior to Facebook's IPO. It summarizes how GM pulled its ads due to a lack of control and tracking of ad performance. While this hurt Facebook initially, it responded by developing new tools to help advertisers track metrics like conversion rates and target audiences. The document also provides statistics on Facebook's ad revenues and conversion rates compared to other platforms like Google and Amazon. It discusses how Facebook continues improving its targeting, measurement and training tools to help advertisers optimize their campaigns and ROI.
Competitive analysis of Online Revenue Market Share
The document provides information on Google and Facebook's business models and financial performance. It includes a SWOT analysis and Porter's Five Forces analysis for both companies. Some key points:
- Google generates over 90% of its revenue from online advertising while Facebook earns most revenue through advertising and has increased advertising revenue year-over-year.
- Both companies have strong financial positions with high market capitalization but Google earns significantly more total revenue than Facebook.
- Competition between the two companies exists but is limited as they pursue different social networking and search strategies.
Search Marketing Success: Dominate Search in 2011
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Exploring Wider Collaboration Mechanisms in the Drupal Space
Drupal is a powerful platform but most Drupal firms are less than 50 people strong and there are very few in the 50 - 500 range. One of the biggest limitations (and also the biggest strengths) of Drupal is its powerful API which creates a steep learning curve for anybody new in Drupal and consequently an entry barrier for new players to enter also also a limitation for existing players to scale.
We are competing in a space where gigantic players in the industry like Accenture, IBM, Infosys, CTS etc manage projects worth hundreds of millions of dollars with teams that are hundreds or even thousands strong. If Drupal companies have to compete with such players then we will also have to re-invent ourselves to be able to offer an alternative to proprietary platforms not just in terms of technology but also in terms of a scale of solutions and engagements.
This presentation is about exploring how Drupal companies can compete to collaborate with each other to effectively take on such large players and also allow the whole Drupal ecosystem to grow. This is about how Drupal companies could explore a much wider range of collaboration among Drupal companies who look at Drupal not just as a commercial tool but as a powerful community that can transform application development on the web and who look at Free Software as a philosophy of life and not something to take a free ride on. Such collaborations would not only address the commercial needs of companies but also the contribution needs of the community.
About Zyxware Technologies
We are a 9 year old exclusive Drupal company with a team of 70 people. We are a featured service provider on Drupal.org and we have been actively contributing to Drupal in terms of code, support and financial support. We have reached a size where we are actively looking to collaborate with other Drupal companies who are passionate about Drupal and the community around it.
Natural Search Engine Results and Website Consulting
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results from a search engine that are not influenced by money. It then discusses some advantages that large corporations have in natural search like links, but also advantages that smaller companies have like willingness to change their website and outsource search engine optimization. The document concludes that large corporations often overlook search engine optimization, leaving opportunities for smaller companies.
Natural Search Engine Results and Website Consulting
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results that search engines provide which are meant to be unbiased, as opposed to paid search results where companies pay to be ranked higher. It then discusses some advantages that large corporations have over smaller companies for natural search engine optimization due to links and budgets, but also some advantages smaller companies have such as willingness to pursue natural search and make website changes quickly. The document concludes that large corporations often overlook natural search engine optimization leaving opportunities for smaller companies.
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 2
Google Promotion and Competitive Advantage
Running head: GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 1
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 4
Promotion
Google Incorporation, a technology company, based in the United States credits itself to being the most preferred search engine on the internet. The company specializes in the production, distribution, and sale of technology and internet related services. These products and services include cloud computing, online advertising, search engines, communication portals and the mobile phones. The company credits its success to its entry into diverse business sectors. The focus of this paper is to assess the company’s promotion strategies, as well as its competitive advantage with respect promotion.
Google uses a promotional objective that is convenient for the users of its content. Its promotional strategy is centered on an interface free search page and websites that are clean and simple void of confusing and over advertising thus creating ease in the use of their services (McFinnigan, 2012). Another promotion strategy utilized by Google is ad-free web services with few suggested services offered by the company (Social Media: Google+ asks marketers to drive launch of network (2011). For instance, their email service, the Gmail web page, suggests a few of their very essential services such as Google Hangouts, Google Forms, Google Maps, News, and Translate. However, it makes use of targeted advertising of its products to other websites through its AdSense services (Social Media: Google+ asks marketers to drive launch of network (2011).
Furthermore, Google makes use of Integrated Marketing Communication that makes all kinds of communication and messages which are prudently interconnected. Integrated Marketing Communications (IMC) is significant to the company for it allows promotion of content that is related to the contents of a web page (McFinnigan, 2012). Therefore, it eliminates over and confusing advertising. Other forms of advertising that the company uses include the use of flyers inside business magazines, use of its Ad Words segment that has links to its services and advertising to electronic media for example, Google Chrome has its television advertising (McFinnigan, 2012).
Competitive Advantage in Promotion
Competitive advantage is an essential aspect that determines profitability for Google. A prime example is an instance where the company possesses a competitive advantage with respect to promotion is the fact that unlike other search engines, its advertising strategy is clean, decent, and targeted. A visit to their search engine home page shows the Company’s logo in the middle of the page with a search bar underneath it. These aspects gives the company a competitive advantage since the visitors prefer an interface that is void of clutter, confusing advertising and unnecessary features such as those on the Yahoo search en ...
Natural Search Engine Results and Website Consulting
This document summarizes the advantages and disadvantages that large corporations and small companies have in natural search engine results. Large corporations have more links and larger marketing budgets, but are less willing and able to change their websites or outsource optimization. Small companies are more willing to devote resources to optimization, change their websites quickly, and outsource to specialists. As a result, small companies can often outperform large corporations in natural search.
Natural Search Engine Results and Website Consulting
This document summarizes the advantages and disadvantages that huge corporations and smaller companies face in natural search engine results. Large companies have advantages like links and budgets, but are often unwilling or unable to make necessary website changes quickly. Smaller companies are more willing to outsource search optimization, lack technical hurdles, and can outperform giants who make mistakes in search engine optimization. The playing field in natural search is more level than many assume.
Surviving & Thriving on Facebook by Nick Gonzalez
Surviving & Thriving on Facebook by Nick Gonzalez
Presentation for Facebook Developer Garage Guayaquil, October 24th 2009
Why advetisers turn to google
The document discusses why advertisers turn to Google for their products and services. It explains that Google is the leading search engine and digital advertising company. It operates globally in many countries and tailors its marketing mix to different cultures. Google's target markets are global internet users and advertisers. It aims to offer affordable and effective advertising solutions. While competitors like Bing and Yahoo challenge Google, it maintains its number one position through constant innovation.
ASO Barcamp Talk 3: How is the arrival of PPC in Google Play going to shake t...
Traffic Optimiser's Huw Aveston gives a talk about the new launch of paid advertising in Android's Google Play store
Work4 Study Case
This document discusses social recruiting strategies and a potential new product for Work4, a company that sells Facebook recruiting solutions. It outlines advantages and drawbacks of social recruiting for recruiters and candidates. It also provides a strategic analysis of Work4, recommends an app allowing job seekers to search by Facebook profile, and proposes a new Twitter recruiting solution given information shared on Twitter is more employment-relevant. Metrics like customers, views, and click-through from Twitter ads are suggested to measure the new product.
How B2B Tech Brands Use SEO
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
More Related Content
Similar to Myspace presentation
Googlepres
Google was founded in 1998 by Stanford graduate students Larry Page and Sergey Brin. They built a search engine called BackRub which analyzed links to determine page importance. Google's goals are to accelerate innovation, strengthen brand loyalty through transformation, and facilitate access to information worldwide in every language. One of Google's main challenges has been adapting to mobile devices which add pressure to revamp online marketing. Google focuses on simplicity, constant adaptation and expansion, and putting customers first.
Google case study
Google was founded by Larry Page and Sergey Brin as a search engine created in a Stanford dorm room. It grew rapidly to handle millions of daily searches by improving its PageRank algorithm. Google launched AdWords in 2000 which generated revenue from contextual ads and helped turn it profitable. It has since diversified its products and expanded globally while focusing on putting users first and maintaining its technological edge over competitors like Yahoo and Microsoft.
GM stops Facebook ads: What will be the impact?
GM took a decision to withdraw its advertising budgets from Facebook. Coming as it did, just a couple of days prior to Facebook's IPO, this caused a big stir and also posed questions on whether Facebook revenues are sustainable.
This presentation by Sanjay Mehta, Joint CEO, Social Wavelength, examines the issue.
Google marketing case
Google faces growing competition and must manage innovation in the future. Its mission is to organize the world's information and make it universally accessible. It generates most revenue from advertising but is exploring new business solutions like Google Apps. While it has strong brand recognition and an innovative culture, it risks losing relevance if it does not focus on core customers or diversify carefully. Integrating core search capabilities into new markets and products could increase revenue without deviating from its mission.
Dissertation: Success, Challenges & How to Stay on Top (Grade A: 77%)
My MSc Capstone Report was a Strategic Management case study on the Google Ads platform, competitive challenges, and strategic options going forward. (Grade: 77%)
PPC Beyond Adwords
This document provides an overview of pay-per-click advertising beyond Google Adwords. It discusses rising costs of search advertising due to increased competition and Google's focus on revenue over user experience. Alternatives to Adwords are explored, including Bing, social networks like Facebook, and emerging technologies like real-time bidding ad exchanges. Ten tips are provided for improving PPC campaigns, such as retargeting, testing, and integrating different channels. The challenges of mobile monetization and importance of native advertising are also covered.
The Rocky Relationship Between Facebook & General Motors
This document discusses General Motors' failed $10 million social media marketing campaign on Facebook in 2012 prior to Facebook's IPO. It summarizes how GM pulled its ads due to a lack of control and tracking of ad performance. While this hurt Facebook initially, it responded by developing new tools to help advertisers track metrics like conversion rates and target audiences. The document also provides statistics on Facebook's ad revenues and conversion rates compared to other platforms like Google and Amazon. It discusses how Facebook continues improving its targeting, measurement and training tools to help advertisers optimize their campaigns and ROI.
Competitive analysis of Online Revenue Market Share
The document provides information on Google and Facebook's business models and financial performance. It includes a SWOT analysis and Porter's Five Forces analysis for both companies. Some key points:
- Google generates over 90% of its revenue from online advertising while Facebook earns most revenue through advertising and has increased advertising revenue year-over-year.
- Both companies have strong financial positions with high market capitalization but Google earns significantly more total revenue than Facebook.
- Competition between the two companies exists but is limited as they pursue different social networking and search strategies.
Search Marketing Success: Dominate Search in 2011
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Exploring Wider Collaboration Mechanisms in the Drupal Space
Drupal is a powerful platform but most Drupal firms are less than 50 people strong and there are very few in the 50 - 500 range. One of the biggest limitations (and also the biggest strengths) of Drupal is its powerful API which creates a steep learning curve for anybody new in Drupal and consequently an entry barrier for new players to enter also also a limitation for existing players to scale.
We are competing in a space where gigantic players in the industry like Accenture, IBM, Infosys, CTS etc manage projects worth hundreds of millions of dollars with teams that are hundreds or even thousands strong. If Drupal companies have to compete with such players then we will also have to re-invent ourselves to be able to offer an alternative to proprietary platforms not just in terms of technology but also in terms of a scale of solutions and engagements.
This presentation is about exploring how Drupal companies can compete to collaborate with each other to effectively take on such large players and also allow the whole Drupal ecosystem to grow. This is about how Drupal companies could explore a much wider range of collaboration among Drupal companies who look at Drupal not just as a commercial tool but as a powerful community that can transform application development on the web and who look at Free Software as a philosophy of life and not something to take a free ride on. Such collaborations would not only address the commercial needs of companies but also the contribution needs of the community.
About Zyxware Technologies
We are a 9 year old exclusive Drupal company with a team of 70 people. We are a featured service provider on Drupal.org and we have been actively contributing to Drupal in terms of code, support and financial support. We have reached a size where we are actively looking to collaborate with other Drupal companies who are passionate about Drupal and the community around it.
Natural Search Engine Results and Website Consulting
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results from a search engine that are not influenced by money. It then discusses some advantages that large corporations have in natural search like links, but also advantages that smaller companies have like willingness to change their website and outsource search engine optimization. The document concludes that large corporations often overlook search engine optimization, leaving opportunities for smaller companies.
Natural Search Engine Results and Website Consulting
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results that search engines provide which are meant to be unbiased, as opposed to paid search results where companies pay to be ranked higher. It then discusses some advantages that large corporations have over smaller companies for natural search engine optimization due to links and budgets, but also some advantages smaller companies have such as willingness to pursue natural search and make website changes quickly. The document concludes that large corporations often overlook natural search engine optimization leaving opportunities for smaller companies.
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 2
Google Promotion and Competitive Advantage
Running head: GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 1
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE 4
Promotion
Google Incorporation, a technology company, based in the United States credits itself to being the most preferred search engine on the internet. The company specializes in the production, distribution, and sale of technology and internet related services. These products and services include cloud computing, online advertising, search engines, communication portals and the mobile phones. The company credits its success to its entry into diverse business sectors. The focus of this paper is to assess the company’s promotion strategies, as well as its competitive advantage with respect promotion.
Google uses a promotional objective that is convenient for the users of its content. Its promotional strategy is centered on an interface free search page and websites that are clean and simple void of confusing and over advertising thus creating ease in the use of their services (McFinnigan, 2012). Another promotion strategy utilized by Google is ad-free web services with few suggested services offered by the company (Social Media: Google+ asks marketers to drive launch of network (2011). For instance, their email service, the Gmail web page, suggests a few of their very essential services such as Google Hangouts, Google Forms, Google Maps, News, and Translate. However, it makes use of targeted advertising of its products to other websites through its AdSense services (Social Media: Google+ asks marketers to drive launch of network (2011).
Furthermore, Google makes use of Integrated Marketing Communication that makes all kinds of communication and messages which are prudently interconnected. Integrated Marketing Communications (IMC) is significant to the company for it allows promotion of content that is related to the contents of a web page (McFinnigan, 2012). Therefore, it eliminates over and confusing advertising. Other forms of advertising that the company uses include the use of flyers inside business magazines, use of its Ad Words segment that has links to its services and advertising to electronic media for example, Google Chrome has its television advertising (McFinnigan, 2012).
Competitive Advantage in Promotion
Competitive advantage is an essential aspect that determines profitability for Google. A prime example is an instance where the company possesses a competitive advantage with respect to promotion is the fact that unlike other search engines, its advertising strategy is clean, decent, and targeted. A visit to their search engine home page shows the Company’s logo in the middle of the page with a search bar underneath it. These aspects gives the company a competitive advantage since the visitors prefer an interface that is void of clutter, confusing advertising and unnecessary features such as those on the Yahoo search en ...
Natural Search Engine Results and Website Consulting
This document summarizes the advantages and disadvantages that large corporations and small companies have in natural search engine results. Large corporations have more links and larger marketing budgets, but are less willing and able to change their websites or outsource optimization. Small companies are more willing to devote resources to optimization, change their websites quickly, and outsource to specialists. As a result, small companies can often outperform large corporations in natural search.
Natural Search Engine Results and Website Consulting
This document summarizes the advantages and disadvantages that huge corporations and smaller companies face in natural search engine results. Large companies have advantages like links and budgets, but are often unwilling or unable to make necessary website changes quickly. Smaller companies are more willing to outsource search optimization, lack technical hurdles, and can outperform giants who make mistakes in search engine optimization. The playing field in natural search is more level than many assume.
Surviving & Thriving on Facebook by Nick Gonzalez
Surviving & Thriving on Facebook by Nick Gonzalez
Presentation for Facebook Developer Garage Guayaquil, October 24th 2009
Why advetisers turn to google
The document discusses why advertisers turn to Google for their products and services. It explains that Google is the leading search engine and digital advertising company. It operates globally in many countries and tailors its marketing mix to different cultures. Google's target markets are global internet users and advertisers. It aims to offer affordable and effective advertising solutions. While competitors like Bing and Yahoo challenge Google, it maintains its number one position through constant innovation.
ASO Barcamp Talk 3: How is the arrival of PPC in Google Play going to shake t...
Traffic Optimiser's Huw Aveston gives a talk about the new launch of paid advertising in Android's Google Play store
Work4 Study Case
This document discusses social recruiting strategies and a potential new product for Work4, a company that sells Facebook recruiting solutions. It outlines advantages and drawbacks of social recruiting for recruiters and candidates. It also provides a strategic analysis of Work4, recommends an app allowing job seekers to search by Facebook profile, and proposes a new Twitter recruiting solution given information shared on Twitter is more employment-relevant. Metrics like customers, views, and click-through from Twitter ads are suggested to measure the new product.
How B2B Tech Brands Use SEO
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
Similar to Myspace presentation (20)
Dissertation: Success, Challenges & How to Stay on Top (Grade A: 77%)
Dissertation: Success, Challenges & How to Stay on Top (Grade A: 77%)
The Rocky Relationship Between Facebook & General Motors
The Rocky Relationship Between Facebook & General Motors
Competitive analysis of Online Revenue Market Share
Competitive analysis of Online Revenue Market Share
Exploring Wider Collaboration Mechanisms in the Drupal Space
Exploring Wider Collaboration Mechanisms in the Drupal Space
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
Natural Search Engine Results and Website Consulting
ASO Barcamp Talk 3: How is the arrival of PPC in Google Play going to shake t...
ASO Barcamp Talk 3: How is the arrival of PPC in Google Play going to shake t...
Recently uploaded
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Stack Memory Organization of 8086 Microprocessor
The stack memory organization of 8086 microprocessor.
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
HYPERTENSION - SLIDE SHARE PRESENTATION.
IT WILL BE HELPFULL FOR THE NUSING STUDENTS
IT FOCUSED ON MEDICAL MANAGEMENT AND NURSING MANAGEMENT.
HIGHLIGHTS ON HEALTH EDUCATION.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"National Information Standards Organization (NISO)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Recently uploaded (20)
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Myspace presentation
- 1. Jen Tomo, Lauren Brady, JerricaVergara, Kim Doerrhoefer Myspace
- 2. Table of Contents Porter’s Competitive Forces Competitive Advantage Strategies Decision Cost Competes with Facebook Pages viewed per visit Google is well-established Other option? Improvements The Project Management Process
- 3. Porter’s Competitive Forces The threat of new competitors The rivalry among existing firms in the industry
- 4. Competitive Advantage Strategies Differentiation Strategy Innovation Strategy Customer orientation strategy
- 5. Decision Myspaceshould join Google’s developer platform OpenSocial Cost Competes with Facebook Pages viewed per visit Google is well-established Limited options Making improvements.
- 6. Cost If MySpace launched their own developer platform it would be costly Teaming up with Google saves money If Myspace remained independent it would need to fund applications to compete with Facebook. The platform would give Myspace the ability to match Facebook functionality quickly without incurring major investments
- 7. Competes with Facebook By different social networks joining OpenSocial, they compete together against Facebook. MySpace could ultimately be the only network not a part of this movement.
- 8. Pages Viewed Per Visit
- 9. Google is well-established Google is already a well-known and well-established company It has proven to be successful Already offers gmail, google maps, etc. Has the proper funding to make OpenSocial a competitor against Facebook
- 10. Other option? If MySpace doesn’t join OpenSocial, what other option does it have? All of the competing networks will be a part of it except MySpace which will cause MySpace to be even more irrelevant.
- 11. Improvements MySpace now has the opportunity to make improvements to its site Privacy issues, allowing users to decorate their own site etc. MySpace can now provide applications such as games, photo sharing, and instant messaging that would be similar to Facebook
- 12. The Project Management Process Project initiation Project planning Project execution Project monitoring and control Project completion
- 13. Conclusion Cost Competes with Facebook Google is well-established Improvements
- 14. Thank you!