This document provides an overview of pay-per-click advertising beyond Google Adwords. It discusses rising costs of search advertising due to increased competition and Google's focus on revenue over user experience. Alternatives to Adwords are explored, including Bing, social networks like Facebook, and emerging technologies like real-time bidding ad exchanges. Ten tips are provided for improving PPC campaigns, such as retargeting, testing, and integrating different channels. The challenges of mobile monetization and importance of native advertising are also covered.