The materials from the MyData Health Service Ecosystem Sprint which was organized as part of Haaga-Helia, Laurea & Metropolia's Professional Summer School 2016. The sprint ended up in a concept called OmaNeuvola which focused on multi-service provider maternity services.

1. MyData Health Service
Ecosystem Sprint
Metropolia, Laurea & Haaga-Helia Professional Summer School 2016

2. What is MyData?

4. “People’s right to
decide about and
monitor their personal
information will be
enhanced”
“start MyData based
pilot projects”
Government agenda
5 / 2015
Spearhead program
9 / 2015
Ministry report
9 / 2014
“EU General Data
Protection Regulation
opens possibilities for
businesses”
EU GDPR
12 / 2015
MyData is human centered approach to
personal data management and
processing.
Possibility to download own data and
authorize others to use the data.

5. Data Value Chain
COLLECT MANAGE USE

6. Data Value Chain

9. MyData vs. Current Models

10. Organization
or Service
Data
Data
Traditionally data is in organization’s back office systems
Data is part of the individual-organization relationship.
In MyData approach the individual can access, control, enrichen and modify the
data.
Organization
or Service
Data from back-office into the interaction

11. MyData Infrastructure

12. Current state
• Consents are not comprehensive
• Not dynamic
• They do not allow access for
individuals to their own data
MyData goal
• Similar framework for personal data
as CC is for copyright
• Also dynamic properties
• Addressing data
Standardized Agreements

13. Example Case: Hämeenlinna
Minunterveys.fi

16. Clinical Work Today

17. A Vision for Shared Healthcare

18. What has been done in Hämeenlinna

25. Inspiration
for the
Sprint

26. MyData Clinic Sprint
Step 1: INTRO TO MYDATA Step 2: END USER AND
BUSINESS VALUE ANALYSIS
Step 3: TECHNICAL AND
REGULATORY ANALYSIS
Step 4: TOWARDS A MYDATA
ECOSYSTEM
CONTENT
- MyData principles
- Project ideas, capabilities,
needs
- Deepening customer
insights
- Developing MyData-based
service scenarios
- Types of value creation and
networks
- Analysis of technical
requirements
- Regulatory data
management analysis
- Developing and testing the
service concept with users
iteratively
OUTCOMES
- Understanding of the
benefits of a MyData-
solution
- Understanding the most
important customers and
stakeholders
- Value Network Analysis
- Business Model Canvas
- Customer journeys
- Preliminary technical
architecture for the
solution
- Identified constraints
Ready:
- Service concept
- Technical architecture
- Service prototype
- Business model

27. Understanding the customer scenario
and storyboarding it

28. Mapping the ecosystem and its value flows

29. Creating a service concept

30. Understanding how future trends affect
the service in question

31. Prototyping the service

33. Optional: testing the service with real-life
users and contexts

34. Creating a business model for the service

35. Professional Summer School 30.5.-10.6.
Tasks
week 1
Tasks
week 2
Monday Tuesday Wednesday Thursday Friday
Team
formation
Understanding
MyData and
ideation
Customer
Insights
Customer
insights,
Ecosystem
mapping
Customer
concepts
Understanding
customers and
stakeholders
Validate
customer
needs
Value Network
Analysis and
storyboards
Create posters
and pitch
Monday Tuesday Wednesday Thursday Friday
Prototyping
concepts
Functional
prototype,
Understanding
the concept
Frame your
value
proposition
Business
concept and
marketing
Final touches
Make one
functional
prototype
UI, roleplay Work on the
business model
canvas
Sales pitch
demo
Final
presentation

36. Sprint Results:
OmaNeuvola –
A MyData-based Service Ecosystem

37. Service concept
Business & customer case
Service architecture
Service ecosystems and flows
Service experience
Think & feel (UX)
Components of the MyData Service Ecosystem

38. Customer Insights: Stakeholder Map, Personas,
Multi-Sided Value Proposition Canvas

39. Customer Journey Map & Service Blueprint

40. Concept Posters

41. Concept Storyboard

42. Value Flow Model for
Data, Consent and Money

43. Gaining Insights on How the Concept would Work
from User Perspectives Using Ecosystem Role Play

44. Lo-Fi User Interface Prototyping for App Scenarios

45. Basic Functionalities and Data Sharing
Consent Services

46. Electronic Neuvola Card

47. Connected Self-Tests Transmit Data
Online for Patient and Doctor Usage

48. The MyData Team –
Winning Team of the Summer School