The document outlines the role and responsibilities of an Assistant Marketing Manager for an event at Arley Hall. It discusses researching the job requirements, determining the target audience for the event which was middle-aged to older people interested in classical music. The Assistant Marketing Manager worked with the Marketing Manager and event team to create an advertising campaign with a consistent color scheme and style to attract the right audience across tickets, posters, and other materials. Feedback was gathered at various stages to improve the design which helped promote the event successfully.