The document discusses the transformative potential of podcasting in the real estate market, emphasizing its role in building trust and establishing expertise without direct selling. It outlines the basics of creating a podcast, including necessary tools, content structure, and the benefits of using interviews. Additionally, it highlights the increasing popularity of podcasts and the need for real estate professionals to leverage this medium to enhance visibility and engagement.

1. Revolutionize Real Estate With Podcasting

4. The tide is changing

5. The Tide Is Changing Feel like the sand is shifting under your feet as the real estate market shifts dramatically? There’s a bigger shift taking place The real sea of change is online Don’t get caught in the undertow

6. You can't afford not to be You-Nique

7. What is -Nique? Y-O-U

8. What is Podcasting?

9. What Is Podcasting, and Why Is It So Powerful? Podcasting is a way of delivering an audio message to your audience A podcast is made up of audio files that your listeners can subscribe to, just like a magazine A podcast can be syndicated, or delivered, at a set time; just like your daily paper

10. Who’s Listening To Podcasts? 15 million new listeners tuned into podcasts for the first time in 2007 This is less than 2% of the American population What will happen when the other 98% tune in?

11. Why am I Podcasting?

12. Why Should I Podcast? To remind your audience that you exist To build trust with your listeners To paint yourself as an expert in your market

13. Your Podcast Should Be: Educationa l, not sales oriented Informative Entertaining Identifying you as the new created brand

14. Why Teach Instead of Sell? People hate to be sold People love to learn Relationships endure A one-time sell is the end of the road

15. It's Not Who You Know, It's Not What You Know It's Who Knows You!

16. What Do I Need to Podcast?

17. Why Do I Need a Script For My Podcast? Prevent from running over time and boring listeners to tears. Create consistency for listening audience. Create “pull” or devices that make listeners want to stick around.

18. Tools For Producing Your Product Template, Plan or Script Location Host Recording Equipment Editing Software

19. How Do I Start?

20. Elements of a Good Podcasting Script Name of your show Time Duration Frequency Show Topic Musical introduction Standard introduction Teaser/Warm-up Main script Cool down Musical conclusion

21. Why Use Interviews to Create Your Podcast Expert by Association Less work on your end Can be created anywhere You can bring more value to your audience

22. Publicizing Your Podcast Podcast directories Advertars Ping! Article marketing etc…

23. Other Ways to use Your Podcast Affiliate Marketing Sell informational products Cross market

24. Begin Podcasting Today And Become The Expert In Your Area For Maximum Exposure And Change The Face And Attitude Of Your Market Place To Make A BIG Impression By Casting A Bigger Net Which Entitles You to A Bigger Catch… To Learn More about Podcasting Contact us at [email_address]

25. THANK YOU Butch Grimes We Talk Real Estate 8467 S. Van Ness Avenue • Inglewood, CA 90305 P • 323-750-3690 Ext. 236 F• 323-750-2547 E• info@wetalkrealestate.com

28. Statistics REALTORS®' use of email for business - 50% of REALTORS® communicate with their clients by e-mail more than 50% of the time Source : 2007 National Association of REALTORS® Member Profile