The document provides observations from visiting a store. It notes several positive and negative factors that influence customers' in-store experience and purchasing decisions. Positives included attractive product displays from outside, well-lit interior, complementary music/video, informative signage and posters, engaged salespeople, and impulse items by the register. Negatives were an empty store from outside, poor lighting on some products, inaccessible pricing, and limited variety in prominent displays. The document analyzes store environment, customer interactions, product placement, and typical customers to provide insights.

1. My Observations In-Store
Kumar Pritam

2. Views from outside the Store
Attractiveness of Product Store without any customers
displayes influence the impulse visible from outside influences
decision on visiting the store. negatively in visiting the store.
Open/Close door – It doesn't
matter.
Sign lettering explains the class
(How classy the product will be)
of the product.

3. In-Store Environment
 Music/Video complementing For color sensitive products
the products influence the (Apparels), not well lit products
decision positively. influence the decision
Color Scheme/Posters influence negatively.
the decision on the quality of
products.
Crowd and type of crowds
influence the the decision on
buying
It's OK even if the Cash
Register is in the corner
somewhere.

4. Getting Personal In-Store
 It's important that the Sales Sales Person asking if any help
Person initiates contact asap if is needed as soon as the
the customer has stayed for 2-3 customer enters the store is
Mins. useless.
 Sales Person usually have
scripts, which was good.
Sales Person treating different
person differently (in a positive
way) because of being a regular
customer is good and necessary.
Sales Persons' using the store
products does influence the
decision positively.

5. Products In-Store
 The first product we notive is Price-tag of the product is not
the product in front and at eye- easily accessible most of the
level times.
It's very important to arrange the Usually, the products in front or
products based on function and center display table are very
probably price-range. limited in variety
Most expensive items are
usually at some corner, far from
the door.
There are always impulse items
near the cash register

6. Customers In-Store
Most of the customer are with
someone else.
Customers do touch the products
and it is OK by the Sales Persons
most of the times.
Customers spend an average of
less than 10 Mins in the store.
Average age of the customer
would be in 30s.

7. Thank You!