The document summarizes observations from two small mobile phone shops. Shop 1 had a high point of sale area with advertisement banners that made shoppers feel protective of items and limited exploration of phones. Shop 2 had a lower point of sale area with seating that welcomed shoppers to explore phones on lower shelves and interact with staff, along with advertisements only at the entrance.

1. Small Observation
Assignment Two

2. • My Observation at point of sale at Two shop
selling mobile
• Small Mobile shops of about 800 sq ft
• Two different experience

3. Shop 1
• Point of sale very high with
advt. banner give an feel of
that shopper want to
protect the items in the
shop
• New Mobile on the shell
behind give very less
chance to explore or know
more about the mobile
person want to buy.
• One should have decided
well in advance which
mobile he/she wants to buy
before entering the shop

4. Shop 2
• Point of sale very low with
seating place give an feel of
that shopper is welcoming.
• New Mobile on the shell on
side at lower height people
can walk around and
explore or know more
about the mobile person
want to buy.
• There is interacting space
that allows buyers to know
about product and talk to
the shopkeeper
• Advt. Banner are placed at
the entrance of the shop
and not inside which is
more welcoming .
• You are greeted with smile