This document provides details about the environments, personnel, products, and customers of 6 different stores - a souvenir shop, plant shop, aquarium shop, phone shop, hardware shop, and computer accessories shop. Key information includes the color schemes, layouts, products offered, behaviors of staff and customers, and how the environments may influence perceptions of value.

1. Assignment 2
ARE YOU PAYING ATTENTION?
By
Jirang Kumnuanta

3. Souvenir Shop Environment
• Color scheme: White – Yellow -
Brown
• Ceramic tile floor / 3m. Ceiling
• Fluorescent lightings
• Air conditioning room
• Glass swing door let the
natural light to pass through
• No street noise
• Soft pop music
• No distinctive smell
• Cash register is closed to the
entrance
• Surveillance cameras
• The environment influence the
perceived value

4. Personnels Products Customers
• Treat customers • Local souvenirs are • Most customers
similarly the major product are a tourist group
• 1:1 staff / • Central display • 20-50 years old
customer table
• Customers walk to
• Divided in
• 2 Female different sections different paths
employees • Average time is 30
• No “for sale” items
• Salespeople using • Customers can mins
store products touch products • products are
• Staffs wear local • All products are always touched
costume easy to reach • Most customers
• No script using • impulse items near are browsing
• Salespeople match the cash register • 50% purchase
the store image • Easy to find the
price

5. Environment
• Color scheme: Green
• Cement floor / 2.5 m. Ceiling
/ Open area
• Natural light
• Natural Air
• Closed to a road, but not
noisy
• No music
• No distinctive smell
• Cash register is at the left
back of the room
• No store security
• The environment influence
the perceived value

6. Personnels Products Customers
• Treat customers • Plants are the • Most customers
similarly major product are a couple or a
• 1:1 staff / • Central display family
customer gardening • 25 - 50 years old
• Run by 1 owner accessories • Only 1 main path
• 60 years old • No “for sale” item to walk
female • All products are • Average time is 15
• No script using touchable and mins
• No uniform easy to reach • Customers appear
• Salespeople • No impulse items to be browsing
doesn’t match the near the cash • About 20 %
store image register purchase
• No price showed

7. Aquarium Shop Environment
• No color scheme
• Brick floor / 3m. Ceiling
• Fluorescent lightings /
natural light
• Natural Air
• Closed to a road, but not
noisy
• No music
• No distinctive smell
• Cash register is at the right
of the entrance
• No store security
• The environment doesn’t
influence the perceived
value

8. Personnels Products Customers
• Treat customers • Fishes is the major • Most customers
similarly product are with friends or
• Central display family
• 1:1 staff / aquarium
customer • No “for sale” item • 5 - 45 years old
• Run by 1 owner • Fishes are keep • Only 1 main path
• 45 years old male untouched to walk
• Accessories for • Average time is 20
• No script using aquarium are
• No uniform touchable
mins
• Salespeople match • All products are easy • Customers appear
the store image to reach to be browsing
• impulse items near • More that 50%
the cash register purchase
• Easy to find the
price

9. Phone Shop Environment
• Color scheme: Blue – White
• Ceramic tile floor / 3m. Ceiling
• Fluorescent lightings
• Air conditioning room
• Glass sliding door prevent the
street noise to get in
• Soft pop music
• No distinctive smell
• Cash register is in the back of
store
• Surveillance cameras
• The environment influence the
perceived value

10. Personnels Products Customers
• Treat customers • Telephone is the • Most customers
similarly major product are alone
• 1:1 staff / • Central display • 20-40 years old
customer table • Only 1 path to
• 5/6 don’t have walk
• 3 Female “for sale” items
employees • Average time is 15
• Customers can mins
• Salespeople using trial products • products are
store products • All products are touched if
• The uniform is in easy to reach interested
Blue-White • No impulse items • Some customers
• No script using near the cash come for a
register service, some
• Salespeople match browsing products
the store image • Easy to find the
price

11. Environment
• No color scheme • No music / distinctive smell
• Polished concrete floor / 3 • Cash register is in the back
m. Ceiling of store
• Fluorescent lightings • No store security
• Natural air room • The environment influence
• Full of traffic noise the perceived value

12. Personnels Products Customers
• Treat customers • Machine hardware • Most customers
similarly are the major are alone
• 1:1 staff / product • 20 - 45 years old
customer • No central display • Customers walk in
different paths
• Run by 3 owners, 4 • No “for sale” item
employees • Average time is 15
• Customers can mins
• No script using touch items • Customers can
• No uniform • Some products are touch some
• Salespeople hard to reach products
doesn’t match the • No impulse items • Most come for
store image near the cash browsing
register • More that 40%
• No price showed purchase

13. Environment
• No color scheme
• Polished concrete floor / 2.5 m.
Ceiling
• Fluorescent lightings, but still too
dark
• Natural air room
• Full of traffic noise
• No music
• No distinctive smell
• Cash register is in the right back of
store
• No store security
• The environment influence the
perceived value

14. Personnels Products Customers
• Treat customers • Computer • Most customers
depends on accessories are the are alone
major product
customers’ mission • 20 - 45 years old
• No central display
• 1:1 staff / • Only 1 path to
• No “for sale” item
customer walk
• Customers can touch
• Run by 2 owners items • Average time is 15
mins
• 32 years old • Computer bags are
hard to reach • Customers can
couple read product
• Many accessories
• No script using are locked in display specifications
• No uniform counters • Most come for
• Salespeople match • No impulse items advices & services
near the cash • More that 50%
the store image register purchase
• No price showed

15. Personnels Products Customers
• 5/6 Treat • 4/6 have central • 4/6 customers use
customers display the same path
similarly • 5/6 have no “for • Most customer
• 100% 1:1 staff / sale” item spend less than 30
customer • Customers can mins
touch items
• 4/6 Run by owners • Customers can
• 4/6 of stores easy
• 100% has no script to reach all read product
using products specifications
• 4/6 have no • 5/6 don’t have • Most come for
uniform impulse items near advices & services
• 4/6 Salespeople the cash register • More that 50%
match the store • 50% don’t show purchase
image the price