This document provides observations from visiting different stores. It notes that most store entrances lacked doors, which could encourage browsing. Signage was generally big, clear and attractive, using fonts that conveyed the store's type and prices. Shop windows were attractive, often showing best pieces. Stores schemes allowed comfortable browsing and some had fitting rooms. Walls, floors and ceilings were designed for comfort, circulation and to suit each store's image. Personnel usually initiated contact within 3-5 minutes and sometimes treated customers differently. Products were arranged by function, color, brand or price depending on the store. Customers tended to follow paths and browse for 5-15 minutes, with many touching products.

1. ARE YOU
PAYING
ATTENTION
?
Observation Lab
If I have ever made any valuable discoveries, it
has been owing more to patient attention, than
any other talent. Isaac Newton: (1642-1727)

2. Before you enter the store:
Most of the stores entrance has no
door from my point of view this
can encourage visitors to get in
and take a look for what stores
have

3. The letterings are BIG, CLEAR, ATTRACTIVE
Some times the style of font used, tells you about the type
of store and variety of goods are offered and their prices .
Paris Gallery  luxurious store, cosmetics,
perfumes
MANGO  women wear
LONGINES  watches
NINE WEST footwear
axiom telecom electronics
Villeroy & Boch home elements
Alzee Alturathy (‫)الزي التراثي‬ traditional
clothing

4. Most of the shop windows are really
attractive most of the time they are
showing the best pieces and some times
some perspectives see that showing
nothing could be more excited which let
costumers to be more curious about
what this place has.

5. scheme Environment
Enable the costumer to walk comfortably to choose what they really want
Some of the shops has a fitting room which allow the costumer to try what ever
she/he has a doubt about
Walls
Black , neutral , white, mirrors to try on whatever you like and imagining yourself
wearing the piece.
floor
leading luxury retailer smooth Luxurious ground
 Footwear, electronics, home elements , watches ,women wear  modern, safe,
doesn’t produce unpleasant sound when walking and does not allow easily slipping
traditional clothing ancient style
Ceiling
Supernormal height
Facilitate for a good air circulation .
Lights
Adequate lighting and comfortable

6. Environment
Noise
Visitors sounds
No music , I think if there was some music it will add a bit of beauty to
the place
Smell
The luxurious gallery was smelling so great
Temperature
Warm, just the luxurious gallery was kind of cold because of the
cosmetic products and perfumes

7. Is the store crowed with merchandise or is it sparse?
Well , most of the shops were crowded because it’s a
holiday season
cash register
Usually its located in the center or near the exit .
How visible is the store security?
Every one can see it
How long do you want to stay in this store?
Depends on the area of the store if it was too big I need 20-
30 minutes and less than 20 minutes if smaller .
Does the environment influence the perceived value of
the merchandise?
Yes it does

8. Personnel contact?
How long does it take before a sales person initiates
A sales person takes 3-5 minutes until initiation to contact the customers and
sometimes she/he waits for you to ask for help
Salesperson often treats customers in a manner recommended by the company or
the store manager
Sometimes they treat customers differently
What is the ratio of salespeople to customers? 1:2 or 1:3
What age and gender are the employees?
Men are more than women
Usually 20s-30s
Are the salespeople using the store products?Yes
Do the salespeople have a uniform?
Yes they wear a formal suit with a name tag and the store or the brand logo
Do the salespeople match the stores image?
Not always

9. store 1st product that I noticed
Luxurious Store, Cosmetics, New perfume
Perfumes
Footwear A pair of gorgeous party high
heel sandal
Women Wear A dress
Electronics New smart phone
Home Elements Porcelain
Watches A watch
Traditional Clothing A black traditional costume

10. Is there a central display table with featured products?
yes
Where are items that are “for sale” located in the store?
At the side of the store or in the middle
Are there free samples or demonstrations?
Yes but not always
1 of 7 stores.
What products are at eye level?
The products which usually people look for or what they think that in high demand
What items in the store are in the least accessible locations?
Really high items and items enhumed under lot of other items or improperly
arranged items
Where are the most and least expensive products located?
Most expensive were in the luxurious store
Least expensive were in the  women wear
Are the prices of the products easy to find? Yes
Are there impulse items near the cash register? Yes

11. Store Products are arranged or
sorted by…
Luxurious Store, Cosmetics, function
Perfumes
Footwear function
Women Wear colors
Electronics Brands or companies
Home Elements function
Watches price
Traditional Clothing price

12. Costumers
Are most customers alone or with someone else? What is the relationship?
Most of the costumers are with their families or friends and few of them are alone
What is the average age and gender of the customers?
18-45 females
15-30 males
When a customer enters the store, do they tend to walk in the same path or direction? -
yes
How long do customers stay in the store, on average?
5-15 minutes
Do customer touch the products? Is this encouraged? Yes they touch products and this is an
encouraging factor
Do most customers appear to be on a mission or are they browsing?
40% mission , 60% browsing
What percent of customers purchase products in the store? 60% and it depends on what
they really have .

13. A Crash Course on Creativity
By Professor Tina Seelig, Stanford University