The document describes observations from a visit to a store, noting details about the store's layout, clean and spacious environment, visible security, engaged sales associates, well-organized product placement, and typical customer demographics and behaviors including an average visit time of 30 minutes.

1. If I have ever made any valuable discoveries, it has been owing
more to patient attention, than any other talent.
Isaac Newton: (1642-1727)

13. My Observations
• I visited five stores before I • The color scheme of the store is
complied this report. brown and white. It gives in a
• The store drew me in because of sense of cleanliness
the ambience of the store • The floor is laid with rubber tiles. It
• The door is closed is eco-friendly
• The closed door makes me feel • The ceiling is very high and it
safe makes it look glamorous and
• The sign can be seen from a long protective
distance and it is legible. • The environment is slightly noisy
• The font size is 72. The font type is • The noise is caused by the
Bradley Hand ITC background music and the tires of
the shopping cart
• The background music fits the
environment.

14. My Observations continued….
• The store is cold because of the air • I stayed in the store for 1 hour 30
conditioning. minutes
• The store is crowed with • The store that affects the value of
merchandise some items and the environment
• The store doesn’t have a affects the price of some products
distinctive smell too
• The cash register is located near • A salesperson made contact after 5
the exit (by the door) minutes
• The store security is visible • The salesperson doesn’t have a
script
• Customers aren’t treated
differently
• Juice is at eyelevel
• Electronics arranged in the back
are in least accessible place
• The least expensive products are
on the ground floor

15. My Observations Continued…
• The ratio of salesperson to • I first noticed the stack of bottle
customer is 1:1 water
• Salespersons are mostly female in • There is no central display of
between 18 to 30 years of age products
• Salespeople use the products
• The items are placed on the
• Salespeople wear a uniform
• Salespeople match the stores
shelf
image • The products are arranged by
function then by price. Color
isn’t involved
• Not all items have free samples.
The sun glasses have free
samples.

16. Continued….
• The prices are easy to find • Most customers are with
• There are impulse items like someone else. From the mode
chewing gums, chocolates by the of conversation you can tell
cash register that the friends, acquaintances
or family members
• The average age is 25 years old
and mostly female
• The customers walk in different
direction. It seems like they
shop for what they want
immediately then they begin to
window shop afterwards
• Customers stay for an average
of 30 minutes

17. Continued….
• Some customers touch the
products. Customers aren’t
allowed to touch all items
• Most customers are on a mission
but start off browsing