The author completed a 2.5 month internship at Insight Outreach, a leading rural marketing agency in South India. They gained experience in various departments, including urban and rural marketing. They learned skills like client mapping, attending meetings, marketing on social media, and how to communicate with clients. The internship provided valuable industry exposure and lessons that will help in their future career. The author expresses gratitude to their mentor and the staff at Insight Outreach for making the internship a rewarding learning experience.

1. My Internship Experience
In Insight Outreach

2. Internship at Insight Outreach
 I spent my 2 and half months at Insight Outreach, its one
of the leading rural market in south India.
 I couldn’t be more grateful for having received this
chance.
 I got to do and learn so many new things while I was
here.

3. Insight Outreach
-Pioneering Rural Marketing in
South India
 Insight Outreach, South India's leading rural marketing
agency is firmly grounded and well versed with rural
sensitivity, traditions and values.
 We have a keen insight into what influences the
consumers' choices, what excites them into a purchasing
decision.
 What are their stories that ultimately result in them
making a choice of buying a particular product.

4. What does my company do?
 Its basically an rural marketing agency:
 Core Competence
 Rural Research
 Rural Communications
 Rural Activations
 Rural Media
 Rural OOH
 Innovative brand building - effective activation
approaches :
 Jaatras & Melas
 Haats & Santhas

5. My Work Profile
 While joining the agency, I had one basic aim in my mind
that I wanted to understand the functioning of an entire
Rural marketing agency and not restrict myself to one
specific department.
 As it was my first internship, I was excited and
apprehensive at the same time regarding my office
environment and the way I would be perceived by other
employees.
 But all my apprehensions never came into being as I was
fortunate enough to work under the direct mentorship of
our sales and marketing director: Rohanth Thota who
was not only kind and knowledgeable but also knew how
to teach a trainee of an internship program which I
experienced the first time.

6.  During my first day of joining itself I was treated as an
active member of Insight Outreach which made me give
my best performance every time I took a task.
 On the first week of my internship I was in urban market
department wherein I had to do mapping, finding out our
potential clients, making calls and asking for meetings.
 Later on I was sifted to Rural market, and worked under
sales and marketing department, here also I was initially
doing client mapping, attending Board meetings, making
minutes of meeting, creating database for the company,
making cold calls, finding out ways to promote our own
company, marketing on social medias like facebook etc.

7. What I like to take back with me?
My Experience –
 How to communicate in an organization
 How to present myself in board meetings
 How to talk to clients
 How to make cold calls
 How to do client mapping
 How to do marketing and promotions
 How to reach rural markets
 How to find out potential customers
 Where to find potential buyers
 Touch points for marketing products

8.  The industry exposure that I received during my
internship will always be valuable guide for me in the
future. The working environment at the agency was one
of encouragement, warmth, innovation and synergy.
 These qualities made Insight Outreach a stand apart in
its sector. However like any other organization it faced a
few shortfalls which I believe if improved upon can bring
Insight Outreach to even greater heights at the national
Rural marketing sector.
 My internship had been one of the most fruitful
experiences a trainee would wish to have once in his or
her lifetime.
 Insight Outreach not only gave me the experience
required to face the industry competition but also gave
me some really good teacher that I will cherish for an
entire lifetime.
 The amount of dedication and professionalism I saw in
the employees working at the agency motivated me.

9. Conclusion
 In great esteem and with indebt gratitude I wish to thank
my company guide Mr. Rohanth Thota, who literally
spared no pains in helping me out round the clock in the
successful completion of my project work.
 I feel very fortunate enough to get such an encouraging
guide who continuously counseled me and helped me
accomplish my project well in time.
 Last but not the least, I take this opportunity to thank
other staff members of the Insight Outreach for making
my entire journey at Insight Outreach extremely
pleasurable.

10. Thank you 