The document describes observations about an Indian store, noting that the store draws people in with its bright colors and lack of doors. The store has no signs or fonts but conveys the rich culture of India through its colorful decor. The wooden floors and dim lighting create a cozy atmosphere, while folk music plays. The store is crowded with merchandise and customers browse freely, encouraged to touch products. Salespeople initiate contact quickly and treat customers differently depending on need. The store aims to immerse customers in the shopping experience for 10 minutes or more.

3.  The store draws me
in by the colours and
brightness of the
store.
 It does not have
doors.
 It makes me feel so
excited about the
variety of stuff it
have.

4.  There was no sign
and font.
 It tell me about rich
culture of India.
 It was all colourful.
 The foor was made
of wooden and it
doesn’t effect the
enviornment.
 Ceiling is not that
high and it feels like
a little beautiful
store.

5.  The store was lighted
by the dim light and
it affected me like
light coming to me
from so many
different directions.
 No loud noise.
 Rajasthani folk music
going around which
suits the
enviornment.

6.  Store was crowded by
merchandises.
 Cash register was
maintained by the
sales person.
 There was no store
security
 I can sty there for
hours and hours.
 Yes the enviornment
influence the percevied
value of the
merchandise.

7.  It hardly
takes1minute for a
sales person to
initiates contact.
 Yes, the salesperson
have a script to
follow with each
customer .
 Yes , the salesperson
treat different
customers
differently.

8.  The ratio of
salespeople to
customers is 1:10.
 Employees age will
be around 30-40 and
the gender was both
male and female.
 Even the salesperson
were using there
product.

9.  Salespreson were
not in any uniform
and the salesperson
match the stores
image.
 What I first noticed
was an old man
with a big umbrella
and small musical
instruments made
of wood.

10.  There was no centre
table and all the
products were for
sale.
 Products were
arranged in particular
function with free
samples for
demonstration.
 Big hanging products
were at eye level to
me.

11.  Items on the walls
top were the least
accessible.
 The most and least
expensive products
were kept together
and prices of the
products were not
easy to find.
 Yes impulse items
were near the cash
register.

12.  Most customers were
with
someone, mostly
friends.
The average age was
between 20- 30 and
both male and
female were there.
 When a customer
enters the store,they
don’t tend to walk in
the same path or
direction but in
different directions.

13.  Customers stay in
the store for about
10minutes and more.
Customer do touch
the products and
they are encouraged
to do so.
Most customers
appear to be on a
mission and some
were browsing.

14.  It was about 50%
people who
purchase the
products in these
stores.
 There were many
food stalls near
these stores who
serve delicious
food.

17. Made by
Rashmi Nayal