The document describes visits to several stores with observations about the environment, personnel, products, customers, and other details. The first store appeared inviting with bright colors that put the visitor in a positive mood. Personnel were friendly and the space was spacious. The second store had a formal atmosphere with employees in uniforms and high-end jewelry displayed. Customers tended to be older women browsing alone or with others. The third was an electronics store with a bright interior, loud music, and helpful male employees. Products were arranged from low to high prices with sales prominently displayed. Customers of all ages came to inquire about items.
Human: Thank you for the summary. You captured the key details across the different stores in
The document describes visits to different stores and observations about the environment, personnel, products, customers, and other details. It notes features like the welcoming entrance, vibrant colors, helpful staff, organized product layouts, and types of customers at a clothing store. At a jewelry store it summarizes the formal atmosphere, expensive displays, and older clientele. Other summaries note an electronics store's bright interior, sale promotions, and diverse customers.
This small electronics store aims to provide personalized service with their knowledgeable staff, but seems overwhelmed by the amount of product they stock in their limited space. Customers appear willing to wait to speak to the friendly male employees about cell phones and cameras. While the store tries to be a one-stop shop for consumer electronics, their specialty in phones and plans may be a better focus given the size of the store.
The document provides impressions from exploring various stores in a mall. It describes the storefront appearances including signage, lighting, merchandise displays, and atmospheres. Specific details are given about the layouts, decor, music, staff, and customers observed at each store visited including clothing boutiques, a jewelry shop, large department store, discount store, and internet cafe.
The Uniqlo store had earth tone colors and warm temperatures. Employees greeted customers and stated their availability to help. There were separate floors for men's, women's, and children's clothing. The cash registers were in the back with impulse items nearby.
The Old Navy store had a greeter at the entrance and employees refolding clothes. There were two floors with women's clothing below and men's/children's above. Cash registers and impulse items like snacks were at the back.
The H&M store had a security guard at the entrance. Employees organized displays and helped one customer. The store was divided into two floors with men's clothing above. The first noticed products were women's dresses.
Don't try to sell everything to everyone or all your customers will see is a big green wall. Put the right plant into their hands, ensure their success and be ready to sell more.
The document provides observations from four stores in Fukuoka, Japan: Smith; Delfonics Design, HokuHoku Rice Shop, Honey Coffee, and Once A Month. For each store, the author describes the entrance, environment, personnel, products, customers, and observations. Some key highlights include that Smith; Delfonics Design could be more welcoming but has great products and design, HokuHoku Rice Shop has a family-run feel and knowledgeable staff, Honey Coffee has passionate staff and a cozy atmosphere focused on coffee, and Once A Month feels cold and clinical with narrow aisles. Overall, the author prefers stores with knowledgeable staff who showcase high-quality products in a welcoming environment.
The document provides observations from visits to several grocery stores and retail establishments, including Whole Foods Market, Food City, Sprint, Petsmart, McDonald's, and Target. Key details include descriptions of the exterior and interior design, product organization, customer demographics, employee uniforms and behaviors, and marketing tactics of each store. Overall impressions are provided regarding the welcoming atmosphere and quality of customer service and products at each location.
The document discusses the author's observations and opinions about various grocery stores in Sonoma County, California. The author prefers stores like Whole Foods and Trader Joe's that have a warm, welcoming atmosphere through elements like natural materials, good lighting, and community focus. Less favorite stores like Safeway and Rite Aid feel cold and corporate with damaged floors, overwhelming advertisements and empty layouts. The author also appreciates locally focused stores like Community Market and Oliver's Market that highlight local products and history.
The document describes visits to different stores and observations about the environment, personnel, products, customers, and other details. It notes features like the welcoming entrance, vibrant colors, helpful staff, organized product layouts, and types of customers at a clothing store. At a jewelry store it summarizes the formal atmosphere, expensive displays, and older clientele. Other summaries note an electronics store's bright interior, sale promotions, and diverse customers.
This small electronics store aims to provide personalized service with their knowledgeable staff, but seems overwhelmed by the amount of product they stock in their limited space. Customers appear willing to wait to speak to the friendly male employees about cell phones and cameras. While the store tries to be a one-stop shop for consumer electronics, their specialty in phones and plans may be a better focus given the size of the store.
The document provides impressions from exploring various stores in a mall. It describes the storefront appearances including signage, lighting, merchandise displays, and atmospheres. Specific details are given about the layouts, decor, music, staff, and customers observed at each store visited including clothing boutiques, a jewelry shop, large department store, discount store, and internet cafe.
The Uniqlo store had earth tone colors and warm temperatures. Employees greeted customers and stated their availability to help. There were separate floors for men's, women's, and children's clothing. The cash registers were in the back with impulse items nearby.
The Old Navy store had a greeter at the entrance and employees refolding clothes. There were two floors with women's clothing below and men's/children's above. Cash registers and impulse items like snacks were at the back.
The H&M store had a security guard at the entrance. Employees organized displays and helped one customer. The store was divided into two floors with men's clothing above. The first noticed products were women's dresses.
Don't try to sell everything to everyone or all your customers will see is a big green wall. Put the right plant into their hands, ensure their success and be ready to sell more.
The document provides observations from four stores in Fukuoka, Japan: Smith; Delfonics Design, HokuHoku Rice Shop, Honey Coffee, and Once A Month. For each store, the author describes the entrance, environment, personnel, products, customers, and observations. Some key highlights include that Smith; Delfonics Design could be more welcoming but has great products and design, HokuHoku Rice Shop has a family-run feel and knowledgeable staff, Honey Coffee has passionate staff and a cozy atmosphere focused on coffee, and Once A Month feels cold and clinical with narrow aisles. Overall, the author prefers stores with knowledgeable staff who showcase high-quality products in a welcoming environment.
The document provides observations from visits to several grocery stores and retail establishments, including Whole Foods Market, Food City, Sprint, Petsmart, McDonald's, and Target. Key details include descriptions of the exterior and interior design, product organization, customer demographics, employee uniforms and behaviors, and marketing tactics of each store. Overall impressions are provided regarding the welcoming atmosphere and quality of customer service and products at each location.
The document discusses the author's observations and opinions about various grocery stores in Sonoma County, California. The author prefers stores like Whole Foods and Trader Joe's that have a warm, welcoming atmosphere through elements like natural materials, good lighting, and community focus. Less favorite stores like Safeway and Rite Aid feel cold and corporate with damaged floors, overwhelming advertisements and empty layouts. The author also appreciates locally focused stores like Community Market and Oliver's Market that highlight local products and history.
This document summarizes the history of the coffee industry and compares observations of two coffee shops, The Coffee Bean and Tea Leaf and Starbucks Coffee, located in Power Plant Mall in Rockwell, Philippines. It describes the shops' locations, customer demographics, menus, pricing, and customer service. Key findings are that Starbucks has a better location, more personalized service, and wider target market. The recommendation is for The Coffee Bean to explore additional products like a coffee bar and flavored coffee candies to gain a competitive advantage.
This document provides information about an advertising campaign for a new lemonade bar called Lemonade Corner in Greece. It includes summaries of the business concept, target customer demographic of ages 18-40, and advertising strategies involving a flyer and brochure. The flyer will be distributed in central areas to raise awareness and promote the concept of enjoying lemonade and sweets that make customers feel at home. The brochure, distributed in-store, provides more detailed images and information to reinforce customers' positive feelings towards the concept. Both aim to communicate the welcoming and comforting environment of Lemonade Corner.
Art & Fashion Café is a life style created for those special people to object their revitalization and making them feels pampered in an elegant hospitality environment and creating an upscale experience that would continue to attract the most prestigious clients. Combination between the lovely smell of the coffee and the Art & Fashion shows is intentionally crafted to appeal an attraction to a new chic Crowd to a new business.
The summaries provide high-level overviews of 4 different stores in 3 sentences or less:
Store 1 is a lifestyle store with varied brands and stylish garments. It has a large open floor plan with merchandise crowded throughout and bright lighting. Customers of all ages frequently browse and about 75% make purchases.
Store 2 is a sporting goods store with a rugged, sparse layout and natural wood flooring. Employees are friendly but informal and wear casual clothing. The selection is arranged by function and price with an emphasis on bags and outdoor gear.
Store 3 is a brightly lit women's store with an elegant festive atmosphere and scented air. Well-dressed employees are attentive to customers of all
Out of the Box aims to be an art and music venue in Abu Dhabi serving food, drinks, and live performances. It will target young professionals, business owners, tourists, and business travelers ages 25-50. The concept is to create a welcoming yet sophisticated atmosphere through lighting, decor, and regular art and music events. Food and drinks will be moderately priced with an emphasis on exceptional customer service. Marketing strategies include promoting the unique entertainment and sensory experiences, focusing on target markets, and emphasizing high quality service through well-trained staff.
This is a collective of informations of how different shopes and stores run their own business. What i feels about them,how i see them, how they manage and run their business and what their customers feels and thinks about them, together with their reactions.
A crash course on creativity paying attentionchimin87
The document provides observations from visits to three different markets - Nica's Market, Orange Street Market, and Romeo & Cesare's Gourmet. For each market, the observations describe the storefront decorations, indoor environment, personnel, products offered, and typical customers. Nica's Market creates a cozy environment with helpful staff and high-quality produce. Orange Street Market has a simple setup with limited staff interaction. Romeo & Cesare's Gourmet offers a welcoming storefront and staff, along with a variety of Mediterranean products in a layout that allows easy navigation.
1. The document summarizes the author's observations from visiting six different stores - Trader Joe's, Disney Store, Apple Store, Peet's Coffee, UNIQLO, and GG's.
2. Key details are provided about the layout, atmosphere, customer service, and products available at each store.
3. The stores are described as having unique designs and experiences tailored towards their brands and target customers.
Take a trip to the local mall and walk into any store that is specifically designed for kids. The store will be fun and bright and inviting to children, making them drag their parents right on in. Until, you are faced with the high prices. Retail stores know that by manipulating the kids, they can manipulate those dollars right out of your wallet. Most kids clothing stores that you find in any big mall are a huge rip-off.
Nhom 2 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
The document outlines a brand launching plan for a new instant coffee brand that aims to remove consumers' morning wake-up phobia by offering a unique packaging innovation that creates an "explosion of aroma" upon opening. The plan includes pre-launch marketing activities like ambient coffee scents in public areas, sampling events on university campuses and in offices, and a launch event called "Crash the Enjoyment" featuring aroma and product experiences.
Early iteration of our Best Buy project with different productsJackson Woods
The document outlines research conducted on the retail experience at big box electronics stores. On-site research involved observing customer behaviors like trying on headphones, asking employees questions, and checking out. Interviews identified key stakeholders in the retail experience. Service blueprints and maps were created to illustrate typical customer journeys and identify pain points like disorganized product sections and inconsistent employee assistance. Personas were developed representing common customer types and their goals, like a student looking to purchase new headphones. The research aims to help redesign services that improve the customer decision making and purchasing experience.
Group Project Proposal for Multi-label Concept Store, Contempo. 2011.Ena Teo Jia En
Group project work proposal for minimalist multi-label concept store, Contempo. 2011.
Group members names on cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Bukit Bintang is one of Kuala Lumpur's major shopping districts, home to malls like Berjaya Times Square, Pavilion KL, and Low Yat Plaza. The area has been transformed over the last 5 years into one of the busiest shopping clusters in the city. It brings together a fantasy world experience through the interaction of shopping and the multiracial flow of people in the metropolitan life of Bukit Bintang.
This document provides best practices for merchandising, food and beverages, and employee engagement for Cirque du Soleil touring shows. It recommends training employees to engage customers with open-ended questions, know the products, and suggest complimentary items. Employees should make eye contact, work to increase sales, and be rewarded through achievable goals. Tools like sales cue cards and employee buttons are suggested to help employees promote products and a positive customer experience.
The document summarizes the author's observations from visiting six different grocery stores in search of dinner inspiration. At Costco, the author found it to be a large warehouse-style store selling bulk items at low prices but requiring large minimum purchases. Piazza's was described as a higher-end store with abundant, high-quality displays and prepared food options that would entice the author to return. Trader Joe's offered samples, attractive displays, and a friendly atmosphere.
The document summarizes a UX design project for Gelato Messina that aimed to improve the customer experience both in-store and digitally. To address long queues, the team proposed making queueing more enjoyable through initiatives like handing out samples, adding a gelato cart, and giving the door host a tablet to showcase the website. Testing showed customers responded best to samples. For the website, usability testing found the information architecture could be clearer. A redesigned site map and prototypes led to improvements like GPS locating the nearest store and filtering flavors. Future work includes developing other device versions and refining digital content consistency.
This document summarizes the history of the coffee industry and compares observations of two coffee shops, The Coffee Bean and Tea Leaf and Starbucks Coffee, located in Power Plant Mall in Rockwell, Philippines. It describes the shops' locations, customer demographics, menus, pricing, and customer service. Key findings are that Starbucks has a better location, more personalized service, and wider target market. The recommendation is for The Coffee Bean to explore additional products like a coffee bar and flavored coffee candies to gain a competitive advantage.
This document provides information about an advertising campaign for a new lemonade bar called Lemonade Corner in Greece. It includes summaries of the business concept, target customer demographic of ages 18-40, and advertising strategies involving a flyer and brochure. The flyer will be distributed in central areas to raise awareness and promote the concept of enjoying lemonade and sweets that make customers feel at home. The brochure, distributed in-store, provides more detailed images and information to reinforce customers' positive feelings towards the concept. Both aim to communicate the welcoming and comforting environment of Lemonade Corner.
Art & Fashion Café is a life style created for those special people to object their revitalization and making them feels pampered in an elegant hospitality environment and creating an upscale experience that would continue to attract the most prestigious clients. Combination between the lovely smell of the coffee and the Art & Fashion shows is intentionally crafted to appeal an attraction to a new chic Crowd to a new business.
The summaries provide high-level overviews of 4 different stores in 3 sentences or less:
Store 1 is a lifestyle store with varied brands and stylish garments. It has a large open floor plan with merchandise crowded throughout and bright lighting. Customers of all ages frequently browse and about 75% make purchases.
Store 2 is a sporting goods store with a rugged, sparse layout and natural wood flooring. Employees are friendly but informal and wear casual clothing. The selection is arranged by function and price with an emphasis on bags and outdoor gear.
Store 3 is a brightly lit women's store with an elegant festive atmosphere and scented air. Well-dressed employees are attentive to customers of all
Out of the Box aims to be an art and music venue in Abu Dhabi serving food, drinks, and live performances. It will target young professionals, business owners, tourists, and business travelers ages 25-50. The concept is to create a welcoming yet sophisticated atmosphere through lighting, decor, and regular art and music events. Food and drinks will be moderately priced with an emphasis on exceptional customer service. Marketing strategies include promoting the unique entertainment and sensory experiences, focusing on target markets, and emphasizing high quality service through well-trained staff.
This is a collective of informations of how different shopes and stores run their own business. What i feels about them,how i see them, how they manage and run their business and what their customers feels and thinks about them, together with their reactions.
A crash course on creativity paying attentionchimin87
The document provides observations from visits to three different markets - Nica's Market, Orange Street Market, and Romeo & Cesare's Gourmet. For each market, the observations describe the storefront decorations, indoor environment, personnel, products offered, and typical customers. Nica's Market creates a cozy environment with helpful staff and high-quality produce. Orange Street Market has a simple setup with limited staff interaction. Romeo & Cesare's Gourmet offers a welcoming storefront and staff, along with a variety of Mediterranean products in a layout that allows easy navigation.
1. The document summarizes the author's observations from visiting six different stores - Trader Joe's, Disney Store, Apple Store, Peet's Coffee, UNIQLO, and GG's.
2. Key details are provided about the layout, atmosphere, customer service, and products available at each store.
3. The stores are described as having unique designs and experiences tailored towards their brands and target customers.
Take a trip to the local mall and walk into any store that is specifically designed for kids. The store will be fun and bright and inviting to children, making them drag their parents right on in. Until, you are faced with the high prices. Retail stores know that by manipulating the kids, they can manipulate those dollars right out of your wallet. Most kids clothing stores that you find in any big mall are a huge rip-off.
Nhom 2 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
The document outlines a brand launching plan for a new instant coffee brand that aims to remove consumers' morning wake-up phobia by offering a unique packaging innovation that creates an "explosion of aroma" upon opening. The plan includes pre-launch marketing activities like ambient coffee scents in public areas, sampling events on university campuses and in offices, and a launch event called "Crash the Enjoyment" featuring aroma and product experiences.
Early iteration of our Best Buy project with different productsJackson Woods
The document outlines research conducted on the retail experience at big box electronics stores. On-site research involved observing customer behaviors like trying on headphones, asking employees questions, and checking out. Interviews identified key stakeholders in the retail experience. Service blueprints and maps were created to illustrate typical customer journeys and identify pain points like disorganized product sections and inconsistent employee assistance. Personas were developed representing common customer types and their goals, like a student looking to purchase new headphones. The research aims to help redesign services that improve the customer decision making and purchasing experience.
Group Project Proposal for Multi-label Concept Store, Contempo. 2011.Ena Teo Jia En
Group project work proposal for minimalist multi-label concept store, Contempo. 2011.
Group members names on cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Bukit Bintang is one of Kuala Lumpur's major shopping districts, home to malls like Berjaya Times Square, Pavilion KL, and Low Yat Plaza. The area has been transformed over the last 5 years into one of the busiest shopping clusters in the city. It brings together a fantasy world experience through the interaction of shopping and the multiracial flow of people in the metropolitan life of Bukit Bintang.
This document provides best practices for merchandising, food and beverages, and employee engagement for Cirque du Soleil touring shows. It recommends training employees to engage customers with open-ended questions, know the products, and suggest complimentary items. Employees should make eye contact, work to increase sales, and be rewarded through achievable goals. Tools like sales cue cards and employee buttons are suggested to help employees promote products and a positive customer experience.
The document summarizes the author's observations from visiting six different grocery stores in search of dinner inspiration. At Costco, the author found it to be a large warehouse-style store selling bulk items at low prices but requiring large minimum purchases. Piazza's was described as a higher-end store with abundant, high-quality displays and prepared food options that would entice the author to return. Trader Joe's offered samples, attractive displays, and a friendly atmosphere.
The document summarizes a UX design project for Gelato Messina that aimed to improve the customer experience both in-store and digitally. To address long queues, the team proposed making queueing more enjoyable through initiatives like handing out samples, adding a gelato cart, and giving the door host a tablet to showcase the website. Testing showed customers responded best to samples. For the website, usability testing found the information architecture could be clearer. A redesigned site map and prototypes led to improvements like GPS locating the nearest store and filtering flavors. Future work includes developing other device versions and refining digital content consistency.
Das Eisenhower-Prinzip (Produktiver durch die richtigen Prioritäten)BrandDoctor
Kennen Sie das? Die To-Do-Liste wird länger und länger und man hat immer das bedrückende Gefühl, wieder nichts geschafft zu haben. Das Eisenhower-Prinzip hilft dabei, für sich selbst die richtigen Prioritäten zu setzen und sich auf die wesentlichen Aufgaben zu konzentrieren.
Zeitmanagement-Methoden
Entscheiden Sie selbst, welche Zeitmanagement für Sie am besten geeignet ist - wir zeigen Ihnen die bekanntesten!
1) Die To-Do-Liste: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/to-do-liste/
2) Die Not-To-Do-Liste: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/not-to-do-liste/
3) Getting Things Done: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/getting-things-done-gtd/
4) Die 60-40-Methode: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/60-40-methode/
5) Die ALPEN-Methode: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/alpen-methode/
6) Das Pareto-Prinzip: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/pareto-prinzip/
7) Das Eisenhower-Prinzip: http://www.centeredlearning.de/.zeit-management/zeitmanagement-methoden/eisenhower-prinzip/
von Bernd Dieschburg
56 Folien (1. Kapitel kostenlos zum herunterladen)
Kurzbeschreibung:
Grundlagen des Zeitmanagements, Prioritätensetzung, Organisationsprinzipien, Planungsprinzipien, Effektive Delegation, Umgang mit Zeitdieben und Störgrößen
www.vortragsfolien.de
Der deutsche Systemforscher Wolfgang Mewes hat sich bei der Entwicklung seiner "evolutionskonformen Führungsstrategie" vor mehr als vier Jahrzehnten, einem kompetenten Mentor anvertraut: der Natur. Mewes beobachtet die Strategie außergewöhnlich erfolgreicher Unternehmen und versucht Muster zu erkennen. dabei entdeckte er, dass sich das "Minimal-Gesetz vom Wachstum der Pflanzen" des Naturforschers Julius von Liebig auf Wirtschaftsunternehmen übertragen lässt. Daraus entstand die Engpasskonzentrierte Strategie (EKS). Sie besticht durch Klarheit und Einfachheit. Und sie funktioniert beeindruckend. Bis heute.
Selbst- und Zeitmanagement von Laura Baumann, IPN Brainpower GmbH & Co. KGLaura Kellner
Was ist Selbst- und Zeitmanagement?
„Verschwendete“ Lebenszeit
Sinn & Zweck des Zeitmanagements
Vorteile
Wie funktioniert Zeitmanagement?
Zielsetzung
Planung
Entscheidung
Realisierung und Organisation
Kontrolle
Wie gewinnen Sie Zeit?
Regeln der Zeitgewinnung
Zeitfresser – Therapie
Ganzheitliche Planung
Methoden im Selbst- und Zeitmanagement
Tages-, Wochen-, Monats-, Jahresplan
Die Alpen – Methode
Das Pareto – Prinzip
Das Eisenhower – Prinzip
Die Leistungskurve
Anti - Aufschiebe – Strategien
Zeitmanagement Tipps
Die ABC Analyse ist ein Instrument zur Erfassung und Darstellung der IST Situation,
das vor allem im operativen Controlling und in der Materialwirtschaft eingesetzt wird,
aber auch im Zeitmanagement und zahlreichen an deren Bereichen anwendbar ist.
Sie ist ohne besonders großen zusätzlichen Aufwand anzuwenden, da man nur
aktuelle Daten benötigt, die meist ohnehin vorhanden sind. Analysiert werden mit
dieser Methode unter anderem Produkte, Kunden, Materialien oder Fehler, um sich
einen Überblick über diese zu verschaffen. Die Ergebnisse der ABC Analyse können
zum Beispiel Grundlage für Schlussfolgerungen bezüglich
Verbesserungsmaßnahmen oder zu treffender Entscheidungen sein.
Grupa Unity, w dniach 10-12 września 2014, po raz kolejny współorganizowała konferencję InternetBeta. W gronie prelegentów znalazł się też nasz ekspert, Barbara Molga. W bloku o e-commerce zaprezentowała temat "Wymiary i wyzwania omnikanałowości".
This document summarizes observations from visits to various stores including Walmart, Wells Fargo, Home Depot, TJ Maxx, Safeway, and Arrowhead Mall. Key details noted include the environment, personnel, products, and typical customers at each location. The concluding section reflects on how each store has its own unique atmosphere and marketing approach to attract different customer demographics. Overall trends are identified, such as the relationship between store type and typical employee age ranges, but also recognition that each location has its own distinguishing characteristics.
The document summarizes Isabel Armada's observations from visiting 6 stores in Portugal. She describes the layout, products, customers, and opportunities at each store including Perfumes & Companhia, C&A, WORTEN, NATURA, SPORT ZONE, and CONTINENTE. Her key conclusion is that salespeople who interact closely with customers can make shoppers feel more comfortable and help them purchase more quickly.
The document summarizes observations from a store observation lab. Several key insights are noted: 1) Most stores had their doors open except for one luxury store, possibly indicating privacy, distinction or exclusivity. 2) No music was playing in any stores except corridors in malls. 3) Employees in all stores initiated contact immediately, possibly due to economic recession. 4) Impulse items were near cash registers in all stores, with some using more imaginative displays. 5) All stores created clear paths for customers to walk in the same direction.
The document provides tips on visual merchandising and space planning for retail stores. It emphasizes creating clean, simple spaces with good flow for customers. Fixtures should be arranged to direct customers through hot spots where higher-priced goods are displayed. Proper lighting, seating areas, and lifestyle displays that show how products are used can enhance the shopping experience. Well-designed windows and interiors that tell a brand story can attract more customers.
The document provides observations from visits to 6 different locations - a hardware store, 2 clothing stores, an electronics store, a supermarket, and a university. Key observations included:
1) Stores with doors left open and visible signage seemed most welcoming to customers.
2) Cluttered merchandise made some locations difficult to navigate. Additional unused space was not utilized effectively.
3) Customer interactions, uniforms, product displays and pricing strategies varied between stores.
4) Opportunities to improve aesthetics like lighting, cleanliness and repairs were noticed at some locations.
Dev Jain observed several retail stores and presented observations about the entrance environment, products, and personnel and customers at each store. Stores observed included Target, Best Buy, Nordstrom Rack, Total Wines, Famous Footwear, and Marshall's. For each store, Dev described entrance features like logos and doors, interior environments, first products seen, product organization, employee uniforms and behaviors, customer demographics and behaviors.
This document summarizes observations from visiting 6 different retail centers over 6 days. Key insights include:
1) Retail outlets commonly use off-white vitrified tiles and glass doors to make stores appear brighter, bigger and allow visibility. However, the tiles can be slippery.
2) Stores have high ceilings to seem more spacious but require more air conditioning. Products are organized by function but not always logically.
3) Customers usually shop in groups. Clothing stores see families while digital stores have male shoppers.
4) Lighting, scent, and music help set the mood but are inconsistently applied. Practical lighting is used for technology while lifestyle stores rely more on ambience
The document provides insights, surprises and opportunities observed from store visits. Some key insights include that open entrances invite customers inside, layouts that guide customers past merchandise to the cash register are effective, and warm colors and soft surfaces encourage longer browsing. It was surprising how stores engaged multiple senses to keep customers comfortable. Craft stores displayed raw materials and less expensive items before more expensive finished products. Opportunities include providing coat storage, an open work table for craft materials, editing merchandise displays, changing colors seasonally, and using appropriate scents.
The document provides descriptions of different store experiences with prompts to "click back" to revisit certain sections. It describes stores including an Apple store, cupcake shop, Lush cosmetics store, toy store, health food store and concludes by asking if the reader enjoyed the tour and reminding them to click the question mark if they missed any details.
The stationary store was brightly lit with a light cream color and rose fragrance. Products were arranged by function with expensive items locked away. Customers browsed independently and could touch most products. Some customers received special treatment.
The medical store was white with tile floors and smelled of medicines. Products were alphabetized or by function, out of reach, and prices on the back. A restricted area held family planning items for over-18s.
The gift store had mixed colors, soft music, plants, and Laughing Buddha statue. Cards and gifts were categorized. Breakable glass could be reused creatively.
The sweets store attracted customers with food smells. Products were arranged by function and price with
The store is very large and spacious to avoid overcrowding. It has a colorful advertisement and big sign lettering that can be seen from a distance, suggesting it is one of the biggest stores in the city. The interior has very bright lighting, a high ceiling of around 15 meters, and ceramic floor tiles that can be slippery. It carries a wide variety of products organized into aisles and sections.
The document proposes a new food container product called Walk-N-Dip as a solution to issues with traditional paper trays and condiment packets. Walk-N-Dip containers allow a dipping cup to be securely inserted so consumers can easily enjoy food and events without spills or messes. The product would save vendors storage space and costs while providing a cleaner experience for consumers and the environment. It is positioned as a win-win solution compared to traditional single-use options.
The document summarizes observations from a shopping mall in Lagos, Nigeria. It notes the location of the mall and that photos were not allowed inside stores. It then provides responses to questions about various stores in the mall, including descriptions of store entrances, signage, color schemes, flooring, lighting, noise levels, product placement, salespeople, and customers. It concludes with additional observations and opportunities for improvement at the mall.
1. The document summarizes observations from visits to 6 different store locations, analyzing elements like store appearance, environment, personnel, products, and customers.
2. For each store, insights and new opportunities for improvement are identified based on things like disorganized product layout, lack of signage, unattractive interior elements, and opportunities to better cater to customer needs.
3. In conclusion, the document emphasizes that close observation of store operations can help identify weaknesses to convert into strengths and new opportunities for growth.
The document provides observations from lab visits to 5 different shops at Ikeja Shopping Center in Lagos, Nigeria. Key observations for each shop include the environment, personnel, products, customers, and insights. Shop 1 focused on kids' clothing and accessories. Shop 2 sold men's accessories under the brand Ennzo. Shop 3 was Prag Buy Right shop selling home appliances. Shop 4 was the large supermarket Shoprite. Shop 5 was Casa Bella selling female products. Common themes across shops included product displays, customer demographics and behaviors, and opportunities for improvement.
The document provides observations from store visits, including:
1) Cash registers were located away from sales areas in craft stores to give customers space to browse.
2) Greetings customers but giving them space initially received more positive responses than immediate assistance.
3) Colorful, textured items at the store entrance caught customers' attention without being expensive.
4) Stores with high ceilings and multiple levels encouraged longer visits and more exploration.
The document provides observations from store visits, including:
1) Cash registers were located away from sales areas in craft stores to give customers space to browse.
2) Greetings customers but giving them space initially received more positive responses than immediate assistance.
3) Colorful, textured items at the entrance caught customers' attention without being expensive.
4) Stores with high ceilings and multiple levels encouraged longer visits and more exploration.
The document appears to be observational notes from visits to various stores at a shopping center. In 3 sentences:
The notes describe the environments, personnel, products, and customers observed at several stores including Tilly's, Journey's, Rolling Rack Boutique, Bath & Body Works, Sephora, and IT'SUGAR. Details are provided on store layouts, number of employees, types of products offered, and characteristics of typical customers. Before and after each store section, additional thoughts from the observer are included on things noticed during the visit or potential opportunities.
The document summarizes the author's observations from visiting several clothing and toy stores. Some of the key points made about each store include:
- Zara is described as classy with gray, white and blue colors and relaxing music. Customers are treated differently based on their attire.
- Tommy Hilfiger has a classy and cozy feel due to its blue, pink and white color scheme with wooden floors. It has perfume testers and high prices.
- Bershka is noisy with loud music but well-arranged. It attracts club-goers in their 20s.
- Converse draws people in with its well-known shoes. It has a small
The document summarizes the author's observations from visiting several clothing and toy stores. Some of the key things noticed include store layouts, color schemes, music, customer demographics, and opportunities to increase sales. The stores described range from higher end clothing boutiques like Zara to more casual stores like Bershka and toy stores like Noriel. Common factors assessed across stores included lighting, product placement, employee uniforms and behaviors.
Similar to Creativity assignment -devyani shukla (20)
2. Before I entered the store:
DOOR WAS
WIDE AJAR!!
THE BRIGHT
COLOURS INSIDE
MADE ME FEEL
WARM AND
WELCOME
3. Environment
THE PLACE WAS FULL OF VIBRANT
COLOUS AND BRIGHT LIGHT, EMITTED
POSITIVITY
THE INTERIORS WERE SIMPLE.
LIGHTS AND DECORATIONS BROUGHT
IN THE FESTIVE MOOD, (DIWALI, A
MAJOR FESTIVAL IN INDIA, IS CLOSE)!!
TRENDY MUSIC IN THE BACKGROUND,
MAKES ONE FEEL RELAXED AND HAPPY
BRIGHT COLLECTION FOR THE FESTIVE
SEASON- VERY ATTRACTIVE
SPACIOUS STORE, HENCE NO BANGING
INTO EACH OTHER!
CASH COUNTER IS IN THE CENTRE OF
THE STORE, VERY CONVENIENT.
SECURITY AT THE ENTRANCE FOR
ROUTINE CHECKING
4. Personnel
SALESPEOPLE DO NOT INTERRUPT UNLESS ASKED,
I FIND THIS A VERY HOMELY ATTITUDE
THEY ARE MOSTLY YOUNG AND HAVE A GREEN
AND WHITE UNIFORM. THEY MATCH THE TRENDY
SETTING OF THE STORE.
THEY ARE HELPFUL AND POLITE TO ALL THE
QUERIES.
5. Products
ON ENTERING THE FIRST SECTION IS THE ETHNIC ONE
ON ONE SIDE, TRENDY ONES ON THE LEFT.(FOR WOMEN)
CHILDREN CLOTHES ARE IN THE CENTRE AND MEN
COLLECTION AT THE BACK. THIS IS INSIGHTFUL IN THE
SENSE THAT 90% OF CUSTOMERS ARE FEMALE ADULTS, SO
STRATEGIES TO ATTRACT THEM HAVE BEEN EMPLOYED.
THE PRICES OF CLOTHES ARE ATTRACTIVE AND WELL
PRICED FOR THE TRENDY ONES,
A LITTLE EXPENSIVE FOR ETHNIC
COLLECTION.
“SALE SCHEMES” ARE THE FORTE
OF THE STORE, SUBJECT TO
CHANGE WITH NEW SEASON.
6. Customers
AFOREMENTIONED, THE CUSTOMERS ARE
USUALLY LADIES.
MOST GO TOWARDS THE TRENDY SECTION.
THEY CAN TOUCH, TRY ON, LOOK AT ALL
CLOTHES FOR AS LONG AS THEY WANT
WOMEN SPEND A LONG TIME BROWSING
THROUGH CLOTHES AND CHOOSING THEIR
PICK.
A HIGH PERCENTAGE ENDS UP BUYING
SOMETHING OR THE OTHER.
7. Other Observations
ONE CAN SPEND HOURS IN THERE.
THEY HAVE GOOD CUSTOMER RELATION TACTICS VIA
UPDATING THROUGH SMS, WISHING ON IMPORTANT DATES,
ETC.
HIDDEN OPPORTUNITY- THEY CAN IMPROVE UPON THE MEN
SECTION BY PROMOTION, BETTER MERCHANDISE AND
DISCOUNTS
8. ENTRANCE:
THE DOOR IS
OPENED BY A
GUARD
THE STORE
EXUDES A
ROYAL AND
EXPENSIVE
PERCEPTION.
THE FONT TOO
LOOKS
ARTISTIC AND
CLASSY!
9. Environment
SPARSE LOOK NEATLY
ARRANGED JEWELLERY
FORMIDABLE APPEARANCE,
NO MUSIC
SIMPLE INTERIORS
SENSED A STRICT ORDER
MADE ME RUN AWAY!!
10. Personnel
EMPLOYEES STAND TO
GREET AS SOON AS ONE
ENTERS THE PLACE AND
ASK FOR THE CUSTOMER’S
REQUIREMENTS
THOUGH EMPLOYEES ARE
YOUNG AND PRETTY, THEY
HAVE A FORMAL UNIFORM
I GUESS, THE RICH AND
ELDERLY MIGHT ENJOY
THIS PRACTICE,
DEFINITELY NOT A PLACE
FOR YOUNGSTERS
11. Products
LINES OF JEWELLERY ARE
ARRANGED ON EITHER SIDE
WHICH U CAN SEE ON
ASKING.
LATEST DESIGNS, MOSTLY
DIAMOND COLLECTION.
12. Customers
CUSTOMERS ARE AGAIN USUALLY LADIES OF AN
AVERAGE AGE OF BETWEEN 30-50.
THEY USUALLY COME ALONE, WITH SPOUSE,
WITH CHILD OR FRIEND/SISTER.
THEY DEEPLY EXAMINE THE PRODUCT AND HAVE
LONG DISCUSSIONS WITH EMPLOYEES.
PEOPLE ONLY VISIT IF THEY ARE ACTUALLY
LOOKING FOR SOMETHING. USUALLY THERE IS
NO RANDOM BROWSING, HENCE NO RUSH, FEW
CUSTOMERS.
13. Other Observations
FOR THE OCCASION OF “KARVA CHAUTH”,
ANOTHER INDIAN FESTIVAL, THEY HAD MADE
ARRANGEMENTS FOR APPLYING MEHENDI.
HIDDEN OPPORTUNITIES LIE IN HEAVY
ADVERTISEMENT DURING FESTIVALS AND
GIVING A MORE FRIENDLY EMVIRONMENT, SO
THAT CUSTOMER DOESN’T MIND PAYING.
14. ON ENTERING
THE STORE LOOKS INVITING
DOOR OPENED BY A GUARD
SENSE OF TRENDY INTERIOR FEATURES
THE FONT SIZE IS BIG AND LOUD.
15. Environment
THE PLACE IS FULL OF
COLOURS AND VARIETY
IT IS WARM AND
REFRESHING
GOOD MUSIC IN THE
BACKGROUND
IT MAKES ONE FEEL
COMFORTABLE
16. Personnel
PERSONNEL CONSISTS OF MOSTLY MEN IN THEIR
LATE 20S AND 30S.
THEY ARE ASSIGNED AN AREA AND COME TO
TALK ONLY WHEN ASKED, OTHERWISE THEY JUST
STAND CLOSE TO CUSTOMERS TO HEAR IF THEY
ARE NEEDED.
THEY HAVE A UNIFORM AND CAP.
THERE ARE ALSO SENIOR EMPLOYEES WHO HELP
TO DETERMINE FINAL PURCHASING.
17. Products
IMMEDIATELY AS ONE ENTERS, THERE IS A DISPLAY OF
SMALL DECORATIVE ITEMS ON PARALLEL SHELVES. THE
BOUNDARY CONSISTS OF ROOM REPLICAS.
THERE IS FURNITURE IN THE MIDDLE AND BATHROOM
ACCESSORIES AT THE BACK, AND LOADS OF OTHER STUFF.
18. Customers
MOST CUSTOMERS ARE COUPLES OR ELDERS SEEKING
HOME FURNISHING ITEMS
THE AMBIENCE OF THE PLACE IS CLASSY AND
COMFORTABLE WHERE CUSTOMERS CAN EXAMINE
THE ITEMS AT LENGTH, BUT UNDER SUPERVISION.
THEY STAY FOR A LONG TIME, BUT VERY FEW END
UP PURCHASING SOMETHING IN THE
FIRST GO.
19. BEFORE ENTERING:
THE STORE IS WIDE OPEN AND WELCOMING
IT IS AN ELECTRONIC STORE HAVING ALL THE
GADGETS AND HOME APPLIANCES
FOR ALL THE CUSTOMERS WHO NEED TO BUY THEM
AT REASONABLE PRICES, THE STORE LOOKS
ALLURING ENOUGH!
THE NAME, FONT SIZE AND COLOUR SCHEME EASILY
DISPLAY WHAT THE STORE CONTAINS
20. Environment
THE STORE IS BRIGHTLY LIT, FULL OF ELECTRONIC
STUFF – ALMOST EVERYTHING BASIC ONE CAN THINK
OF
IT HAS CIRCULAR AS WELL AS PARALLEL PANELS
DISPLAYING THE PRODUCTS. EASY TO FIND THINGS
THERE IS LOUD MUSIC, CONSISTENT WITH THE
STORE IMAGE
THE CEILING AND FLOOR ARE LIGHT COLOURED,
CONTRASING THE MERCHANDISE
THE OVERALL FEELING IS POSITIVE, THOUGH I FELT
HAVING SOME COMPANY WOULD BE BETTER!!
21. Personnel
THE SALESPEOPLE ARE ALL MEN IN THEIR 30S OR
SO.
THEY ARE READY FOR ASSISTANCE, AND COME TO
ASK IF A CUSTOMER NEEDS HELP AS SOON AS ONE
TOUCHES THE MERCHANDISE OR EVEN SIMPLY
STARES AT IT FOR A LONG TIME
THEY NARRATE THE DETAILS OF PRODUCTS TO
WHOEVER ASKS FOR THEM AND TREAT EVERY
CUSTOMER IN SIMILAR WAYS
THEY HAVE A SIMPLE BLACK AND WHITE UNIFORM,
MAKES IT HARD TO IDENTIFY THEM
22. Products
FIRST PRODUCTS ONE WILL
FIND ARE- MOBILE PHONES
AND CAMERAS!!
LESSER PRICE COMMODITIES
ARE IN THE FRONT AREA,
MEDIUM ONES ARE BEHIND
AND THE MOST EXPENSIVE
ONES ARE THE FARTHEST.
THEY ARE ARRANGED AS
DISPLAY ITEMS FOR THE
CUSTOMERS
HEAVY SALE HAS BEEN
OFFERED ON MOST, WITH BIG
FONT!!
23. Customers
CUSTOMERS OF ALL AGES AND BOTH GENDERS MAKE A
VISIT
THEY MAKE QUERIES ABOUT THE PRODUCTS OF
INTEREST AND STAY FOR A REASONABLE TIME
THEY WERE EXCEPTIONALLY HIGH NUMBER OF
CUSTOMERS MAYBE DUE TO THE SALE OR PRETTY
PRICES
TOUCHING IS ONLY ENCOURAGED FOR MOBILES,
LAPTOPS AND CAMERAS.
24. Other Observations
THERE WERE AMAZING REMOTE GAMES FOR CHILDREN
FOR FREE, HENCE EVEN CHILDREN LIKED TO VISIT THE
PLACE.
25. Before I enter the store:
THE STORE LOOKS ATTRACTIVE ONLY FOR CHEAP
EVERYDAY PRODUCTS OR GIFTS
THE NAME IMMENSELY HELPS IN CONVEYING
THAT-
IT MEANS ONE CAN BUY ANYTHING WITHIN 100
RUPEES( A MEAGRE AMOUNT)
THE STORE IS SMALL AND DOOR IS OPEN
ONE EASILY FEELS LIKE EXPLORING THE
GOODIES!!
26. Environment
THE PLACE IS QUITE SMALL AND CROWDED WITH
HARDLY MUCH SPACE TO WALK.
THE STORE PEOPLE MUST CONSIDER EXPANSION
OF THE STORE TO PREVENT CLUTTER
MAKES ME WANT TO RUN AWAY!!
27. Personnel
THERE ARE JUST TWO SALESMEN, NOT MUCH SPACE TO
ACCOMMODATE MORE
THEY ATTEND ONLY IF A CUSTOMER CALLS THEM.
•THEY HAVE A BRIGHT YELLOW
UNIFORM, MAKES IT EASY TO
IDENTIFY THEM
28. Products
SINCE IT IS A SMALL
OUTLET, PRODUCTS ARE
DISPLAYED EVERYWHERE
AND ARE A BIT
RANDOM!!
REQUIRES PEOPLE TO
CHECK OUT THE WHOLE
PLACE
MOSTLY HAS CHEAP
HOME STUFF LIKE
KITCHEN EQIPMENTS,
SWEETS, TOYS, ETC.
29. Customers
CUSTOMERS ARE MOSTLY GIRLS, THOUGH MEN,
WOMEN AND CHILDREN VISIT THE STORE TOO
THEY CAN TOUCH, EXAMINE THE PRODUCT FOR AS
LONG AS THEY WANT
CUSTOMERS SPEND CONSIDERABLE TIME OWING TO
THE TEMPTING OFFERS AND END UP BUYING
SOMETHING OR THE OTHER
MOSTLY, THE FOLLOW THE ROUTE STAIGHT DOWN TO
THE END, AND TO THE FRONT AGAIN
30. BEFORE ONE ENTERS:
THE DOOR IS CLOSED, BUT STILL LOOKS
WELCOMING WITH A PULL SIGN.
IT IS AN EVERYDAY SHOE STORE WITH
REASONABLY PRICED SHOES.
THE BRAND NAME HELPS THE CUSTOMER TO
DECIDE IF THE WANT TO GO IN OR NOT
31. Environment
THE PLACE IS SPARSE AND MINIMAL IN ITS DISPLAY
EASY TO LOOK AROUND
NOT VERY LIVELY, DEFINITELY FEELS UNCOMFORTABLE
DURING BROWSING
CUSTOMERS DO NOT SPEND A LONG TIME
32. Personnel
PERSONNEL HELP A PERSON TO TRY ON SHOES, KEEP
WATCHING IF ANYONE NEEDS ASSISTANCE
THEY ARE MEN WITH RED UNIFORM
33. Products
PRODUCTS ARE
ARRANGED AT THE
WALLS
DIVIDED INTO
DIFFERENT SECTIONS
HAVE AN ARRAY OF
CHOICES FOR MEN,
WOMEN AND KIDS
34. Customers
CUSTOMERS OF ALL AGE GROUPS VISIT THE STORE
THEY DO MAKE A PURCHASE, MOSTLY ON MISSION
TOUCHING IS NOT ENCOURAGED, SALESPEOPLE TAKE
OVER IF THEY OBSERVE SUCH A CASE
THEY OBSERVE AROUND THE PLACE AND LEAVE
SHORTLY
35. CONCLUSIONS
THE AMBIENCE AND ENVIRONMENT DEEPLY
IMPACT THE CUSTOMERS WILL TO MAKE A
PURCHASE
ATTRACTIVE OFFERS ARE A CARROTSTICK FOR
MANY
DECORATIONS, MUSIC AND AN INFORMAL AIR
GREATLY ENHANCE NUMBER OF VISITORS
IT WAS A GREAT LEARNING EXPERIENCE FOR ME.
I ENJOYED A LOT, TO SEE THINGS I’D NEVER
NOTICED BEFORE!!!