The document describes visits to several stores with observations about the environment, personnel, products, customers, and other details. The first store appeared inviting with bright colors that put the visitor in a positive mood. Personnel were friendly and the space was spacious. The second store had a formal atmosphere with employees in uniforms and high-end jewelry displayed. Customers tended to be older women browsing alone or with others. The third was an electronics store with a bright interior, loud music, and helpful male employees. Products were arranged from low to high prices with sales prominently displayed. Customers of all ages came to inquire about items. Human: Thank you for the summary. You captured the key details across the different stores in

1. CREATIVITY

2.  Before I entered the store:
DOOR WAS
WIDE AJAR!!
THE BRIGHT
COLOURS INSIDE
MADE ME FEEL
WARM AND
WELCOME

3. Environment
THE PLACE WAS FULL OF VIBRANT
COLOUS AND BRIGHT LIGHT, EMITTED
POSITIVITY
THE INTERIORS WERE SIMPLE.
LIGHTS AND DECORATIONS BROUGHT
IN THE FESTIVE MOOD, (DIWALI, A
MAJOR FESTIVAL IN INDIA, IS CLOSE)!!
TRENDY MUSIC IN THE BACKGROUND,
MAKES ONE FEEL RELAXED AND HAPPY
BRIGHT COLLECTION FOR THE FESTIVE
SEASON- VERY ATTRACTIVE
SPACIOUS STORE, HENCE NO BANGING
INTO EACH OTHER!
CASH COUNTER IS IN THE CENTRE OF
THE STORE, VERY CONVENIENT.
SECURITY AT THE ENTRANCE FOR
ROUTINE CHECKING

4. Personnel
 SALESPEOPLE DO NOT INTERRUPT UNLESS ASKED,
I FIND THIS A VERY HOMELY ATTITUDE
 THEY ARE MOSTLY YOUNG AND HAVE A GREEN
AND WHITE UNIFORM. THEY MATCH THE TRENDY
SETTING OF THE STORE.
THEY ARE HELPFUL AND POLITE TO ALL THE
QUERIES.

5. Products
 ON ENTERING THE FIRST SECTION IS THE ETHNIC ONE
ON ONE SIDE, TRENDY ONES ON THE LEFT.(FOR WOMEN)
 CHILDREN CLOTHES ARE IN THE CENTRE AND MEN
COLLECTION AT THE BACK. THIS IS INSIGHTFUL IN THE
SENSE THAT 90% OF CUSTOMERS ARE FEMALE ADULTS, SO
STRATEGIES TO ATTRACT THEM HAVE BEEN EMPLOYED.
 THE PRICES OF CLOTHES ARE ATTRACTIVE AND WELL
PRICED FOR THE TRENDY ONES,
A LITTLE EXPENSIVE FOR ETHNIC
COLLECTION.
 “SALE SCHEMES” ARE THE FORTE
OF THE STORE, SUBJECT TO
CHANGE WITH NEW SEASON.

6. Customers
 AFOREMENTIONED, THE CUSTOMERS ARE
USUALLY LADIES.
 MOST GO TOWARDS THE TRENDY SECTION.
 THEY CAN TOUCH, TRY ON, LOOK AT ALL
CLOTHES FOR AS LONG AS THEY WANT
 WOMEN SPEND A LONG TIME BROWSING
THROUGH CLOTHES AND CHOOSING THEIR
PICK.
 A HIGH PERCENTAGE ENDS UP BUYING
SOMETHING OR THE OTHER.

7. Other Observations
ONE CAN SPEND HOURS IN THERE.
THEY HAVE GOOD CUSTOMER RELATION TACTICS VIA
UPDATING THROUGH SMS, WISHING ON IMPORTANT DATES,
ETC.
HIDDEN OPPORTUNITY- THEY CAN IMPROVE UPON THE MEN
SECTION BY PROMOTION, BETTER MERCHANDISE AND
DISCOUNTS

8. ENTRANCE:
 THE DOOR IS
OPENED BY A
GUARD
 THE STORE
EXUDES A
ROYAL AND
EXPENSIVE
PERCEPTION.
 THE FONT TOO
LOOKS
ARTISTIC AND
CLASSY!

9. Environment
 SPARSE LOOK NEATLY
ARRANGED JEWELLERY
 FORMIDABLE APPEARANCE,
NO MUSIC
 SIMPLE INTERIORS
 SENSED A STRICT ORDER
 MADE ME RUN AWAY!!

10. Personnel
EMPLOYEES STAND TO
GREET AS SOON AS ONE
ENTERS THE PLACE AND
ASK FOR THE CUSTOMER’S
REQUIREMENTS
THOUGH EMPLOYEES ARE
YOUNG AND PRETTY, THEY
HAVE A FORMAL UNIFORM
I GUESS, THE RICH AND
ELDERLY MIGHT ENJOY
THIS PRACTICE,
DEFINITELY NOT A PLACE
FOR YOUNGSTERS

11. Products
 LINES OF JEWELLERY ARE
ARRANGED ON EITHER SIDE
WHICH U CAN SEE ON
ASKING.
 LATEST DESIGNS, MOSTLY
DIAMOND COLLECTION.

12. Customers
 CUSTOMERS ARE AGAIN USUALLY LADIES OF AN
AVERAGE AGE OF BETWEEN 30-50.
 THEY USUALLY COME ALONE, WITH SPOUSE,
WITH CHILD OR FRIEND/SISTER.
 THEY DEEPLY EXAMINE THE PRODUCT AND HAVE
LONG DISCUSSIONS WITH EMPLOYEES.
 PEOPLE ONLY VISIT IF THEY ARE ACTUALLY
LOOKING FOR SOMETHING. USUALLY THERE IS
NO RANDOM BROWSING, HENCE NO RUSH, FEW
CUSTOMERS.

13. Other Observations
 FOR THE OCCASION OF “KARVA CHAUTH”,
ANOTHER INDIAN FESTIVAL, THEY HAD MADE
ARRANGEMENTS FOR APPLYING MEHENDI.
 HIDDEN OPPORTUNITIES LIE IN HEAVY
ADVERTISEMENT DURING FESTIVALS AND
GIVING A MORE FRIENDLY EMVIRONMENT, SO
THAT CUSTOMER DOESN’T MIND PAYING.

14. ON ENTERING
 THE STORE LOOKS INVITING
 DOOR OPENED BY A GUARD
 SENSE OF TRENDY INTERIOR FEATURES
 THE FONT SIZE IS BIG AND LOUD.

15. Environment
 THE PLACE IS FULL OF
COLOURS AND VARIETY
 IT IS WARM AND
REFRESHING
 GOOD MUSIC IN THE
BACKGROUND
 IT MAKES ONE FEEL
COMFORTABLE

16. Personnel
 PERSONNEL CONSISTS OF MOSTLY MEN IN THEIR
LATE 20S AND 30S.
 THEY ARE ASSIGNED AN AREA AND COME TO
TALK ONLY WHEN ASKED, OTHERWISE THEY JUST
STAND CLOSE TO CUSTOMERS TO HEAR IF THEY
ARE NEEDED.
 THEY HAVE A UNIFORM AND CAP.
 THERE ARE ALSO SENIOR EMPLOYEES WHO HELP
TO DETERMINE FINAL PURCHASING.

17. Products
 IMMEDIATELY AS ONE ENTERS, THERE IS A DISPLAY OF
SMALL DECORATIVE ITEMS ON PARALLEL SHELVES. THE
BOUNDARY CONSISTS OF ROOM REPLICAS.
 THERE IS FURNITURE IN THE MIDDLE AND BATHROOM
ACCESSORIES AT THE BACK, AND LOADS OF OTHER STUFF.

18. Customers
 MOST CUSTOMERS ARE COUPLES OR ELDERS SEEKING
HOME FURNISHING ITEMS
 THE AMBIENCE OF THE PLACE IS CLASSY AND
COMFORTABLE WHERE CUSTOMERS CAN EXAMINE
THE ITEMS AT LENGTH, BUT UNDER SUPERVISION.
 THEY STAY FOR A LONG TIME, BUT VERY FEW END
UP PURCHASING SOMETHING IN THE
FIRST GO.

19. BEFORE ENTERING:
 THE STORE IS WIDE OPEN AND WELCOMING
 IT IS AN ELECTRONIC STORE HAVING ALL THE
GADGETS AND HOME APPLIANCES
 FOR ALL THE CUSTOMERS WHO NEED TO BUY THEM
AT REASONABLE PRICES, THE STORE LOOKS
ALLURING ENOUGH!
 THE NAME, FONT SIZE AND COLOUR SCHEME EASILY
DISPLAY WHAT THE STORE CONTAINS

20. Environment
 THE STORE IS BRIGHTLY LIT, FULL OF ELECTRONIC
STUFF – ALMOST EVERYTHING BASIC ONE CAN THINK
OF
 IT HAS CIRCULAR AS WELL AS PARALLEL PANELS
DISPLAYING THE PRODUCTS. EASY TO FIND THINGS
 THERE IS LOUD MUSIC, CONSISTENT WITH THE
STORE IMAGE
 THE CEILING AND FLOOR ARE LIGHT COLOURED,
CONTRASING THE MERCHANDISE
 THE OVERALL FEELING IS POSITIVE, THOUGH I FELT
HAVING SOME COMPANY WOULD BE BETTER!!

21. Personnel
 THE SALESPEOPLE ARE ALL MEN IN THEIR 30S OR
SO.
 THEY ARE READY FOR ASSISTANCE, AND COME TO
ASK IF A CUSTOMER NEEDS HELP AS SOON AS ONE
TOUCHES THE MERCHANDISE OR EVEN SIMPLY
STARES AT IT FOR A LONG TIME
 THEY NARRATE THE DETAILS OF PRODUCTS TO
WHOEVER ASKS FOR THEM AND TREAT EVERY
CUSTOMER IN SIMILAR WAYS
 THEY HAVE A SIMPLE BLACK AND WHITE UNIFORM,
MAKES IT HARD TO IDENTIFY THEM

22. Products
 FIRST PRODUCTS ONE WILL
FIND ARE- MOBILE PHONES
AND CAMERAS!!
 LESSER PRICE COMMODITIES
ARE IN THE FRONT AREA,
MEDIUM ONES ARE BEHIND
AND THE MOST EXPENSIVE
ONES ARE THE FARTHEST.
 THEY ARE ARRANGED AS
DISPLAY ITEMS FOR THE
CUSTOMERS
 HEAVY SALE HAS BEEN
OFFERED ON MOST, WITH BIG
FONT!!

23. Customers
 CUSTOMERS OF ALL AGES AND BOTH GENDERS MAKE A
VISIT
 THEY MAKE QUERIES ABOUT THE PRODUCTS OF
INTEREST AND STAY FOR A REASONABLE TIME
 THEY WERE EXCEPTIONALLY HIGH NUMBER OF
CUSTOMERS MAYBE DUE TO THE SALE OR PRETTY
PRICES
 TOUCHING IS ONLY ENCOURAGED FOR MOBILES,
LAPTOPS AND CAMERAS.

24. Other Observations
 THERE WERE AMAZING REMOTE GAMES FOR CHILDREN
FOR FREE, HENCE EVEN CHILDREN LIKED TO VISIT THE
PLACE.

25.  Before I enter the store:
 THE STORE LOOKS ATTRACTIVE ONLY FOR CHEAP
EVERYDAY PRODUCTS OR GIFTS
 THE NAME IMMENSELY HELPS IN CONVEYING
THAT-
IT MEANS ONE CAN BUY ANYTHING WITHIN 100
RUPEES( A MEAGRE AMOUNT)
 THE STORE IS SMALL AND DOOR IS OPEN
 ONE EASILY FEELS LIKE EXPLORING THE
GOODIES!!

26. Environment
 THE PLACE IS QUITE SMALL AND CROWDED WITH
HARDLY MUCH SPACE TO WALK.
 THE STORE PEOPLE MUST CONSIDER EXPANSION
OF THE STORE TO PREVENT CLUTTER
 MAKES ME WANT TO RUN AWAY!!

27. Personnel
 THERE ARE JUST TWO SALESMEN, NOT MUCH SPACE TO
ACCOMMODATE MORE
 THEY ATTEND ONLY IF A CUSTOMER CALLS THEM.
•THEY HAVE A BRIGHT YELLOW
UNIFORM, MAKES IT EASY TO
IDENTIFY THEM

28. Products
 SINCE IT IS A SMALL
OUTLET, PRODUCTS ARE
DISPLAYED EVERYWHERE
AND ARE A BIT
RANDOM!!
 REQUIRES PEOPLE TO
CHECK OUT THE WHOLE
PLACE
 MOSTLY HAS CHEAP
HOME STUFF LIKE
KITCHEN EQIPMENTS,
SWEETS, TOYS, ETC.

29. Customers
 CUSTOMERS ARE MOSTLY GIRLS, THOUGH MEN,
WOMEN AND CHILDREN VISIT THE STORE TOO
 THEY CAN TOUCH, EXAMINE THE PRODUCT FOR AS
LONG AS THEY WANT
 CUSTOMERS SPEND CONSIDERABLE TIME OWING TO
THE TEMPTING OFFERS AND END UP BUYING
SOMETHING OR THE OTHER
 MOSTLY, THE FOLLOW THE ROUTE STAIGHT DOWN TO
THE END, AND TO THE FRONT AGAIN

30.  BEFORE ONE ENTERS:
 THE DOOR IS CLOSED, BUT STILL LOOKS
WELCOMING WITH A PULL SIGN.
 IT IS AN EVERYDAY SHOE STORE WITH
REASONABLY PRICED SHOES.
 THE BRAND NAME HELPS THE CUSTOMER TO
DECIDE IF THE WANT TO GO IN OR NOT

31. Environment
 THE PLACE IS SPARSE AND MINIMAL IN ITS DISPLAY
 EASY TO LOOK AROUND
 NOT VERY LIVELY, DEFINITELY FEELS UNCOMFORTABLE
DURING BROWSING
 CUSTOMERS DO NOT SPEND A LONG TIME

32. Personnel
 PERSONNEL HELP A PERSON TO TRY ON SHOES, KEEP
WATCHING IF ANYONE NEEDS ASSISTANCE
 THEY ARE MEN WITH RED UNIFORM

33. Products
 PRODUCTS ARE
ARRANGED AT THE
WALLS
 DIVIDED INTO
DIFFERENT SECTIONS
 HAVE AN ARRAY OF
CHOICES FOR MEN,
WOMEN AND KIDS

34. Customers
 CUSTOMERS OF ALL AGE GROUPS VISIT THE STORE
 THEY DO MAKE A PURCHASE, MOSTLY ON MISSION
 TOUCHING IS NOT ENCOURAGED, SALESPEOPLE TAKE
OVER IF THEY OBSERVE SUCH A CASE
 THEY OBSERVE AROUND THE PLACE AND LEAVE
SHORTLY

35. CONCLUSIONS
 THE AMBIENCE AND ENVIRONMENT DEEPLY
IMPACT THE CUSTOMERS WILL TO MAKE A
PURCHASE
 ATTRACTIVE OFFERS ARE A CARROTSTICK FOR
MANY
 DECORATIONS, MUSIC AND AN INFORMAL AIR
GREATLY ENHANCE NUMBER OF VISITORS
 IT WAS A GREAT LEARNING EXPERIENCE FOR ME.
I ENJOYED A LOT, TO SEE THINGS I’D NEVER
NOTICED BEFORE!!!

36. GOOD DAY!!!!