Powerpoint Presentation for My Hot Electronics.

1. Cover Page
My Hot Electronics
(313) 283-4537 (phone)
info@myhotelectronics.com (email)
http://www.myhotelectronics.com (website)
http://www.sportsfanplayground.com (website)

2. 1.0 Executive Summary
My Hot Electronics is a new e-commerce company that specializes in the sale of electronics around
the United States. As our name suggests, our focus is to bring the customers the hottest electronics
anywhere at the best prices, and position ourselves as one of the top online retailers in this particular
market and niche.
While not having a full physical store, our main control area is located in Michigan and we are able to
work with various online retailers to ship products out nationwide in a timely and efficient manner.
With having one of most aggressive PR campaigns in the industry, we will compete against the top e-
commerce companies in the industry today, and possibly, out draw them over time.

3. Highlights

4. 1.1 Objectives
The objectives for My Hot Electronics are outlined below:
1. To create a strong, e-commerce-based company whose main goal is to give the
customer quick service and exceed expectations.
2. To be able to reinvest in the metro Detroit area through working with film students and
young actors in the area in terms of filming professional level commercials.
3. Sales increase to over $25,000 by the end of the first year and increase aggressively
by the end of the second year.
4. To increase the number of consumers serviced by at least 30-35% per year through
strong performance, fast shipping, aggressive marketing, and competitive pricing.
5. Achieve a customer return rate of 95% by end of first full year of operation.
6. Gain status as a strong and respected online shopping destination.

5. 1.2 Mission
To provide the state of Michigan, as well as consumers worldwide, with quality
brand-name products from the top manufacturers in the world at the best
prices, with the quickest shipping, world-class service with a small town feel,
and to earn a fair profit through embracing ethical and moral business
practices, and to reinvest and help in the revitalization of the State of Michigan.

6. 1.3 Keys to Success
The keys to success at My Hot Electronics are:
- Top-of-the-line customer service: Provide reliable, high quality IT and consumer
products and provide quick and reliable service with some of the fastest turnaround times
in the industry.
- Convience: Offering clients over 7 million products and licenses, ready to ship at
anytime from one of 25 warehouses around the United States
- Location: With My Hot Electronics being a strictly online business, the customer can
purchase items through their computer or mobile phone at any time from anywhere in
the country with quick shipping from one of the many distribution centers we are
partnered with around the United States, as well as the various vendors and brands we
are affiliated with.
- Strong Reputation: Conducting business with integrity, morals and credibility from 7
years of experience in sales.

7. 2.0 Company Summary
My Hot Electronics will provide consumer and IT products and services to customers around the
world. We provide top-of-the-line products such as -
- Tablets
- PCs
- Home Appliances (vacuums, refrigerators, stoves, etc)
- Video Games
- Televisions
- Networking and Office Hardware and Software
What will separate My Hot Electronics aside from the competition is having an aggressive PR
campaign through PRWeb. With PRWeb's Premium Service, we are able to advertise new products
imported into our store and news about our business everyday to millions of people, which we have
seen through our current marketing strategy, has increased our hits and sales over 145% since the
beginning of May 2012.
While we plan on enjoying success with our company, we will also make a strong commitment to
community, as we are pledging that for our video marketing campaigns, we are committed to using
local production companies and actors for our videos. We believe in the film schools, companies and
the talent that has come from these avenues, and we are committed to giving the students an
opportunity to succeed on a high level, allowing their work to be seen worldwide on a regular basis.

8. 2.1 Company Ownership
My Hot Electronics is a Limited Liability Company, and owned by DaVaughn Lucas.
DaVaughn has 7 years of sales experience working for the Gail & Rice marketing firm in
Southfield, Michigan, working as a product presenter/specialist for Ford, General Motors
and Chrysler.

9. 2.2 Startup Summary
The startup expenses will primarily consist of upgrading the PRWeb advertising program
that is currently in place and upgrading computer hardware and software. The direct
owner investment has been $3,200.00.
Consistent operation standards, aggressive marketing and a strong returning customer
base will allow My Hot Electronics to be self sufficient and profitable in year two, if not
sooner.

10. Startup
Startup
Requirements
Startup Expenses
Legal $500
Website Expenses $500
Computer Hardware and Accessories $1,700
Advertising $8,800
Total Startup Expenses $11,500
Startup Assets
Cash Required $2,900
Other Current Assets $3,000
Long-term Assets $9,500
Total Assets $15,400

11. 3.0 Products
My Hot Electronics (myhotelectronics.com) is a leading retailer of electronic-based products, which
include tablets, televisions, blu-ray discs, DVDs, automotive parts and accessories, video games (old
and new), computers, office products, and networking solutions.
The Sports Fan's Playground (sportsfanplayground.com) is a leading provider of sports products
including jerseys, collectible items, sporting goods, fan apparel, accessories and sports toys.

12. 5.0 Web Plan Summary
My Hot Electronics will develop its web presence by continuing to have the website
automatically updated with current and relevant products in the various fields. Our
website will continue to give strong product information about each of our products, our
vendors, our shipping times and any sales that may be happening at the time.

13. 5.1 Website Marketing Strategy
Market strategy in an internet retail business depends on recognition of
expertise by the consumer. For My Hot Electronics, our basis will be our
internet website and performing press releases 7 days a week to advertise
milestone accomplishments and advertise new products that are just released
or are about to be released.

14. 5.2 Development Requirements
Costs that My Hot Electronics will expect to incur with development of its
website include:
Development Costs
- PRWeb News Release Program - $8,800
- Scanner/Fax/Copier - $500
- Mac Computer - $1,100

15. 6.0 Strategy and Implementation Summary
My Hot Electronics' goal is to provide the most comprehensive line of IT and
office solutions on the internet, with the focus being on promptness, customer
satisfaction and helping the community. There is room for a strong IT industry
to come into West Michigan, and for us, we keep the small town charm and feel
that the people of West Michigan hold dear, and spread that across the United
States and the world with our company.
Our intention is to gain 80% of this market share by focusing on our niche
positioning, brands that we well, excellent customer service, and making sure
that a customer can reach our company through various means.

16. 6.1 SWOT Analysis
- Aggressive marketing in the online and television mediums is one of the biggest keys to
customer retention.
- The changing technology around the world would be a weakness in running the
business only because of the need to keep up and the need to be financially ready to
stay ahead of the competition.
- Due to the increase in internet usage via social networking, Ebay, and mobile
applications, more avenues open for increased brand awareness to the general public.
- New, upstart companies that are opening in various areas will make for tougher
competition over time and the need to constantly re-invent ourselves and continue to
cater to our customers and find new and creative ways to keep them.

17. 6.1.1 Strengths
- Strong advertising techniques.
With the employee's backgrounds in sales, marketing, and performance arts, the overall marketing
strategy will be aggressive and successful based primarily on the strength of our PR campaign with
PRWeb Premium Program.
- Working with strong vendors.
Working with companies such as Amazon, Cisco, Nike, BeachBody, Apple and other vendors allow us
to gain credibility with consumers and allow for quicker and more reliable shipping and building
relationships with customers.
- Ability to have competitive discounts.
Due to inexpensive distributor pricing, our entire store of products will always be on sale, with most
sales at at least 25-30% off the MSRP. Having the discounts will develop brand loyalty and get a high
customer retention rate.
- Ability to expand quickly - lower costs.
With the low cost of putting together websites for international customers, our company can expand
into Canada and England quickly, and because of our strong search engine marketing program that is
already in place, we have received a strong amount of traffic from other countries and this will allow for
us to create websites and e-commerce solutions that sell products that cater to the interests of the
local consumers in other nations.

18. 6.1.2 Weaknesses
- Budget for television marketing campaign.
Television marketing does have an great impact on consumers' purchasing habits and
desires. By having the television marketing, the ROI would be even greater due to the
product having a strong search engine presence already, having reputable products and
vendors advertising in our store, and being able to reach a broader, nationwide audience.

19. 6.1.3 Opportunities
- The growing presence of mobile commerce around the world.
As more online features become available via mobile devices, consumers are becoming able to do their shopping
directly on their various tablets, phones or even video game device. In 2015, shoppers around the world are expected
to spend about $119 billion on goods and services purchased via mobile phones (source: . That number represents 8%
of the total ecommerce market. Our presence as a strong competitor in the mobile commerce market allows My Hot
Electronics to compete directly with a company such as Ebay.
- The increased presence of social networking as a viable marketing vehicle.
As more people become more reliant on social networking for news, events, and information about friends and family,
businesses have realized that there is a marketing opportunity to reach out to a broader audience, more than even the
audience that would visit their stand-alone website. According to Experian, 90% of users aged 18-34 visit social media
websites as opposed to online blogs or networking websites. The numbers are also very one-sided for ages 35 and
older as well. By developing a strong Facebook and Twitter feed, it allows for My Hot Electronics to develop better
brand awareness and opens the company up to new audiences that may not have been familiar with our store and
allows for us to continously offer the lowest prices and build consumer trust.
- The opportunity to reinvent.
As mentioned earlier, the threats for My Hot Electronics will always come in the form of new companies developing and
helping move the IT retail industry forward. This threat will be seen by our company as a challenge to look at ourselves
and come up with new ways to stay ahead of our competition and improve our company to make the shopping
experience better for our customers.
- The opportunity to expand quickly.
By partnering with multiple distributors, the opportunity to expand business overseas quickly is a guarantee. Within a
month, My Hot Electronics will be able to develop websites for Canada and England. By the end of a year, the company
will look to develop websites in China, Japan, France, Germany and Australia - for less than $2,000.
Distribution centers are located around the world, and opens up the chance to expand brand awareness.
- Selling Advertising for the websites.
With the popularity of myhotelectronics.com and sportsfanplayground.com, we will be able to sell ad space on our site
for a monthly fee or a pay-per-click campaign if the company prefers. As time goes on, we will charge a flat fee for
companies to put up an HTML banner or ad in particular areas of the website.

20. 6.1.4 Threats
- Emerging local competitors.
Currently, there are very few IT companies that have as aggressive of a
marketing program implented as what My Hot Electronics would be proposing.
However, competitors are on the horizon, and we need to be prepared for their
entry into the market. Many of our sales and offerings through the website,
mobile applications and social media applications are designed to build
customer loyalty, and it is our hope that our quality service won't be easily
duplicated.
With the ability to release press releases every single day, it allows for My Hot
Electronics to develop relationships with the top media outlets around the world
and continue to build a strong stance in the online marketing medium.

21. 6.2 Competitive Edge
Our biggest advantage and what makes our company different from others is
having strong search engine marketing capabilities and quickly building a
strong reputation with potential customers because of our PRWeb news
releases.
The PRWeb News Releases, as an up-and-coming company, gives us the
instant exposure needed to make an impact on people who want to be able to
go to a search engine and instantly find their information quickly. The PR allows
us to do that consistently.

22. 6.3 Marketing Strategy
Our marketing strategy will focus heavily on sales promotion, niche positioning
in the marketplace and friendly customer service with loyalty and retention in
sales.
- The marketing budget will not exceed 10% of our gross annual sales after
year 1.
- Our promotions will always stay in tune with our company objectives and
mission statement.

23. 6.4 Sales Strategy
- We utilize the Amazon.com payment processing portal for credit card
processing. The various vendors that advertise on our sites handle the shipping
from their direct shipping centers.
- Along with having the transactions, the various vendors keep direct contact
with the consumers and delegate certain return policies for their items, relieving
us of the responsibility of shipping or product defect.
- My Hot Electronics and The Sports Fan's Playground does not store customer
information; however, we do keep track of the orders being placed and the
vendors that are selling the items. If a consumer does have a issue with their
service, we are able to contact the vendors directly about the status of a
particular item that has been ordered.

24. 6.4.1 Sales Forecast
The following table and chart give a highlight on forecasted sales. We expect
sales to start off conservatively but grow quickly once the spring begins. This
growth would be a direct impact of the aggressive marketing campaign and
brand awareness initiative.
The end of the summer and the holiday season represent our strongest sales
times due to students going away to college and looking for TVs, notebooks
and tablets to have on campus and the aggressive sales and marketing efforts
for the holiday season, especially on Black Friday.

25. Sales Forecast
Sales
Forecast
2012 2013 2014 2015 2016
Sales
My Hot $25,600 $35,500 $50,250 $65,000 $78,000
Electronics
Sports Fan $25,020 $38,500 $55,000 $65,500 $77,500
Playground
Total Sales $50,620 $74,000 $105,250 $130,500 $155,500
Direct Cost 2012 2013 2014 2015 2016
of Sales
Consumer $0 $0 $0 $0 $0
Electronics
Networking $0 $0 $0 $0 $0
Products
Computer $0 $0 $0 $0 $0
Products
Subtotal $0 $0 $0 $0 $0
Direct Cost
of Sales

26. Sales Monthly

27. Sales by Year

28. 6.5 Milestones
The accompanying milestone chart highlights our plan with specific dates. This
schedule reflects our strong commitment to organization and detail.

29. Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Computer 6/12/2012 6/12/2012 $1,100 DaVaughn Department
Hardware Lucas
Press 6/12/2012 6/12/2013 $8,800 DaVaughn Department
Release Lucas
Marketing
Totals $9,900

30. Milestones

31. 7.0 Management Summary
DaVaughn Lucas will access the productivity and perform informal employees evaluations of all
employees every six months. DaVaughn will be responsible for day-to-day operations of business
which will include -
- Writing press releases
- Researching trends in consumer purchasing
- Assisting in website development
- Developing online marketing campaigns
Melissa Morgan would be hired on to work as the primary website developer. Melissa has an extensive
background in HTML and CSS coding and has worked with DaVaughn from day 1 in terms of the basic
design and flow of the website. Melissa's duties would include -
- Assisting DaVaughn with the online marketing campaigns when needed
- Primary website developer
- Researching International Trends in Marketing
- Assisting in writing press releases

32. 7.1 Personnel Plan
The personnel plan is included in the following table below. There will
be one full-time employee and 1 part-time employee working 35 hours
per week.

33. Personnel
Personnel
Plan
2012 2013 2014 2015 2016
DaVaughn $34,992 $36,700 $38,700 $40,200 $41,250
Lucas -
Owner/Sales
Rep/Marketi
ng
Melissa $27,600 $29,300 $30,500 $31,400 $32,570
Morgan -
Sales
Rep/Web
Designer
$0 $0 $0 $0 $0
Total People 2 2 2 2 2
Total Payroll $62,592 $66,000 $69,200 $71,600 $73,820

34. 8.0 Financial Plan
The growth of My Hot Electronics will be steady and moderate and the cash
balance will always be positive. Being a retail environment we will not be selling
on credit.
We will accept credit cards through the Amazon checkout system, which will
save on processing costs.
Both myhotelectronics.com and sportsfanplayground.com are selling products
currently and within 6 months, we project having strong sales numbers
averaging in the 200-250 sales a month range.

35. 8.1 Startup Funding

36. Startup Funding
Startup Funding
Startup Expenses to Fund $11,500
Startup Assets to Fund $15,400
Total Funding Required $26,900
Assets
Non-cash Assets from Startup $12,500
Cash Requirements from Startup $2,900
Additional Cash Raised $0
Cash Balance on Starting Date $2,900
Total Assets $15,400
Liabilities and Capital
Liabilities
Current Borrowing $0

37. 8.3 Break-even Analysis

38. Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $5,998
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $5,998

39. Break-even Analysis

40. 8.4 Projected Profit and Loss
The following chart and table will indicate projected profit and loss. There are certain
notes about the startup fees:
*The software that is needed for the implementation of products is a once-a-year fee of
$8,800.
*The hardware and software needed (desktop, notebooks) - $3,000 total - are one time
fees.
*The advertising that will be needed (commercial, internet marketing) will be one-time
fees.

41. Profit and Loss
Pro Forma
Profit and
Loss
2012 2013 2014 2015 2016
Sales $50,620 $74,000 $105,250 $130,500 $155,500
Direct Cost $0 $0 $0 $0 $0
of Sales
Other Costs $20,259 $0 $0 $0 $0
of Sales
Total Cost of $20,259 $0 $0 $0 $0
Sales
Gross Margin $30,360 $74,000 $105,250 $130,500 $155,500
Gross Margin 59.98% 100.00% 100.00% 100.00% 100.00%
%
Expenses
Payroll $62,592 $66,000 $69,200 $71,600 $73,820

42. Profit Monthly

43. Profit Yearly

44. Gross Margin Monthly

45. Gross Margin Yearly

46. 8.5 Projected Cash Flow
The following table explains projected cash flow for My Hot Electronics.

47. Cash Flow
Pro Forma
Cash Flow
2012 2013 2014 2015 2016
Cash
Received
Cash from
Operations
Cash Sales $50,620 $74,000 $105,250 $130,500 $155,500
Subtotal $50,620 $74,000 $105,250 $130,500 $155,500
Cash from
Operations
Additional
Cash
Received
Non $0 $0 $0 $0 $0
Operating
(Other)
Income

48. Cash

49. 8.6 Projected Balance Sheet
The following table explains the projected balance sheet.

50. Balance Sheet
Pro Forma
Balance
Sheet
2012 2013 2014 2015 2016
Assets
Current
Assets
Cash ($35,604) ($39,807) ($21,165) $13,131 $63,137
Other $3,000 $3,000 $3,000 $3,000 $3,000
Current
Assets
Total Current ($32,604) ($36,807) ($18,165) $16,131 $66,137
Assets
Long-term
Assets
Long-term $9,500 $9,500 $9,500 $9,500 $9,500
Assets

51. 8.7 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile
ratios based on the Standard Industrial Classification (SIC) code 2014,
Electronic Shopping.

52. Ratios
Ratio
Analysis
2012 2013 2014 2015 2016 Industry
Profile
Sales n.a. 46.19% 42.23% 23.99% 19.16% -0.64%
Growth
Percent of
Total
Assets
Other -12.98% -10.99% -34.62% 11.70% 3.97% 40.03%
Current
Assets
Total 141.12% 134.79% 209.63% 62.94% 87.44% 76.45%
Current
Assets
Long-term -41.12% -34.79% -109.63% 37.06% 12.56% 23.55%
Assets
Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Assets

53. 8.8 Long-term Plan
Our long-term plan includes expansion into the Canadian and England markets
within 6-8 months of launch, and expansion into Europe, Asia and Australia by
year 2.
Also, in year 2, we will look to develop our software licensing company that
would distribute operations software to major business firms worldwide.
Our goal is to be able to sell products around the world with the quickness and
ease of the American service structure, and also run the franchise as a profit
center for the purpose of building wealth for employees, the community, and
the Lucas family.

54. Sales Forecast
Sales
Forec
ast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sales
My Hot $544 $873 $949 $1,2 $1,3 $1,4 $1,6 $1,8 $2,5 $3,0
Electro 57 73 81 74 97 88 5
nics
Sports $446 $825 $902 $1,2 $1,0 $1,6 $1,8 $2,0 $2,6 $3,1
Fan 47 97 86 58 51 05 0
Playgr
ound
Total $991 $1,698 $1,851 $2,5 $2,4 $3,1 $3,5 $3,9 $5,1 $6,1
Sales 04 69 67 32 48 93 4

55. Profit and Loss
Pro
Forma
Profit
and
Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oc Nov
t
Sales $991 $1,69 $1,8 $2, $2,4 $3,1 $3,5 $3, $5,19 $6 $8,653
8 51 504 69 67 32 948 3 ,1
84
Direct $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cost of
Sales
Other $734 $1,04 $1,2 $1, $1,5 $1,7 $2,0 $1, $1,95 $2 $2,136
Costs of 4 45 437 86 88 26 842 3 ,0
Sales 28
Total $734 $1,04 $1,2 $1, $1,5 $1,7 $2,0 $1, $1,95 $2 $2,136
Cost of 4 45 437 86 88 26 842 3 ,0
Sales 28
Gross $257 $654 $606 $1, $88 $1,3 $1,5 $2, $3,24 $4 $6,517
Margin 067 3 80 06 106 0 ,1
57

56. Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$99 $1,6 $1,8 $2,5 $2,4 $3,1 $3,5 $3,94 $5,193 $6,184 $8,653 $10,430
1 98 51 04 69 67 32 8
$99 $1,6 $1,8 $2,5 $2,4 $3,1 $3,5 $3,94 $5,193 $6,184 $8,653 $10,430
1 98 51 04 69 67 32 8

57. Balance Sheet
Pro
For
ma
Bala
nce
Shee
t
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Asset St
s art
ing
Bal
an
ces