The document outlines a strategy implementation plan for e-types, focusing on corporate, business, functional, and economic objectives. Key initiatives include expanding into global markets, promoting innovative designs, and enhancing staff engagement through continuous learning and collaboration. The strategy also emphasizes internationalization through mergers and acquisitions while maintaining core values to foster innovation and market dominance.

1. Strategy
implementation for
e-TYPES
By-Venkatesh Chowdary Nagandla 25/2/2019

2. How e-TYPES
should implement
its strategy
 Effective study of each case analysis for e-TYPES include focusing
its efforts on the following objectives-
I. Corporate Objectives
II. Business Objectives
III. Functional Objectives
IV. Economic Objectives

3. Key points of
each objective
 Corporate objectives:
I. Investigate global market opportunities.
II. Consider entering into new market segments for example
website, print etc.
III. Work with conservative and modern companies. Benefit from
Dot-com boom- make permanent clients and industry trend
research.
 Functional objectives:
I. Motivate e-TYPES staff to engage and create synergies.
II. Hire/work with talented designers.
III. Adapt e-TYPES staff in constant learning process using
various tools like brainstorming ideas, innovative learning

4. Key points of
each objective
contd…
 Business objectives:
I. Promote radical and innovate designs for customers and
potential customers.
II. Create awareness as creative, open, client friendly, playful
and innovative stable company.
III. Work closely with clients and fulfil needs based on edgy
and traditional designs.
 Economic objectives:
I. Focus on profit maximization.
II. Increased market share/market dominance.
III. Sales maximization with innovative up-selling and use
of additional complementary programs.

5. How strategy
implementation
will be done
based on key
objectives
• Once recognized as Edgy design company, conquer new market
and big companies.
• Going international we won’t compromise our core values but
challenge their ways and encourage them with new ways and out
of box thinking.
• Mergers and Acquisitions will help us in internationalization
strategies acquiring new knowledge and local differences.
• This differentiation will be based on strengthening of following
intangible assets-
1. Organizational Structure
2. Communication
3. Goals and Metrics

6. Organizational Structure
Promote self-motivation and teamwork
Work groups assigned to unique projects
Enhance innovation and collaborative learning
Communication
Using emails and memos to quickly spear the message and build personal
relationships
Goals and Metrics
Implement shareholders coordination and tools
Implement e-TYPES open survey portfolio system
Assign responsibility for survey operations to e-TYPES concrete unit

7. The end