Rebecca Rivera is a freelance copywriter and creative director who has worked on projects for organizations like the 3% Conference, Lynda.com, Koncerted, Acquia, and Skidmore College. She helped define the story and agenda for the 3% Conference, which champions female leadership in advertising. For Skidmore College, she came up with the idea to shoot unscripted videos showing student life on campus to help with the difficult decision of choosing a college. She maintains portfolios of her work at https://rebrivved.carbonmade.coom and https://vimeo.com/rebrivved and can be contacted at rebrivved@gmail.com.

1. I’m Rebecca Rivera, freelance Copywriter & Creative Director. Nice to e-meet you. On to the work.

2. The 3% Conference champions female creative leadership in advertising. Working with 3% founder Kat Gordon, I helped
define the 3% story & agenda, directed the digital, video, and social teams, moderated panels, and created programming
like Speed Mentoring and CD Bootcamp.

3. In 3 short years, I helped the 3% Conference organization and community grow exponentially. In the process, we managed
to #changetheratio. Download the study.

4. I liked using my talents for the greater good so much that I decided to create Speed Mentoring, which lets people meet,
exchange ideas & get career advice in record time.

5. So far, Speed Mentoring has been offered at events in San Francisco, Atlanta, NYC, London, and at #SXSW2015.
App coming soon.

6. Lynda.com was the first online learning site, founded by – you guessed it – Lynda Weinman. I worked with
the in-house team to refresh all of the messaging on the site’s core landing pages.

7. Lynda.com Music Production landing page

8. Lynda.com Marketing landing page

9. I branded Koncerted, a start-up which makes all of the systems in your smart home work together in
concert. Projects included: brand essence, naming & tagline, customer profiles, website, collateral & CRM
materials, social strategy, content, and more.

10. Acquia wanted the world to know Drupal isn’t just for building monolithic enterprise websites but also for innovative,
websites for the likes of David Bowie. So I led the company through a tagline and messaging exercise, which resulted
in their new tagline: “Dream it. Drupal it.”

11. For this Cathedral Commons website announcing the availability of a new group of residences in a privileged and
serene corner of Washington DC, I created brand messaging that expresses confident, understated luxury.

12. Many women want the type of
skin care you can only get at a
spa. But they want it in their
home. On this Pevonia website,
which I wrote, women can
pinpoint their skin concerns and
find products to solve them –
with the help of an aesthetician.

13. Choosing a college is
hard. A campus visit &
website aren’t enough to
go on when trying to
make one of the most
important decisions of
your life. So we shot a
series of unscripted social
experiment videos to
show what students –
and life - is really like at
Skidmore College.
We housed the videos on
YouTube and within a
custom video player on
the Skidmore website.
A campus visit & website aren’t enough to go on when choosing a college. So I came up with the idea of shooting a series
of unscripted videos to show what students – and life - is really like at Skidmore. We housed the videos on YouTube and
within a custom video player on the Skidmore website.

14. View the Skidmore College videos at:
https://vimeo.com/rebrivved

15. Speaking of content, I’ve done TV spots,
interviews, anthem, event, and motion
graphics videos, all of which are best viewed
at: https://vimeo.com/rebrivved

16. The Juicy Bits
Tide is the keeper of America's colors -- the red, white & blue. To celebrate the London Olympics, we (the Digitas creative
team) created a Facebook app that let every American tag a piece of a digital flag with their unique American story.

17. The Juicy Bits
Infoboom is an IBM
community where business
leaders validate, network &
share insights around IT-
related issues. I wrote the
site & some of the content
to populate it.

18. HBO was having trouble getting folks to watch Pay Per View boxing matches. So we created a Facebook app (which
I named and wrote) that let people beat the bejesus out of their friends.

19. Kids can have sparkly good
fun playing dress-up, making
postcards, reading a secret
diary & learning about horse
breeds with this Chancey of
the Maury River tablet app I
helped write. The app,
available on iTunes and
Kindle, is based on a best
selling children’s book.

20. The Juicy Bits
Parents in La Jolla have many private schools to choose from. In this brochure, which I concepted and
wrote, we wanted to show them that the Bishop’s School is a place for kids who truly live to learn.

21. I concepted and wrote this brand brochure for UppaBaby, a growing stroller company who believes the only way to do
business is to sweat the small stuff – so parents don’t have to.

22. This brochure was for the first
American-made electric car,
the GMEV1.
I was lucky enough to be one of
the writers on the brochure
and to be the Creative Director
and writer of the website.
The campaign won many, many
awards. The car itself, though,
was killed off by GM.

23. As long as people have
physical mailboxes, there
will be Direct Mail. And as
this shape mail piece for
Ameriquest proves, it’s
possible to create
something people will
actually be happy to
receive.

24. See more at https://rebrivved.carbonmade.coom or https://vimeo.com/rebrivved
Contact me at rebrivved@gmail.com

25. Thank you