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My Brain Hurts by Y&R
The document discusses how the pace of technological advancement is outpacing consumers' ability to understand and use new technologies. It argues that if technology companies do not help consumers better grasp new technologies, the digital revolution could stall or even fail. It provides 17 keys for technology companies to focus on consumer understanding and simplicity in order to successfully communicate with consumers and ensure continued adoption of new technologies. Some of the keys discussed include focusing on simplicity, making products that do just one or two things well, using intuitive names and interfaces, and designing with universal usability in mind.
