This artist's target audience is students and adults between socio-economic classes E and C1 who would enjoy the artist's 1960s style music. According to Young and Rubicam's psychographic theory, the target audience would mostly consist of "Explorers" who like discovering new things, and would find the artist's music appealing because it is different than today's music and exposes the younger audience to 1960s styles they did not experience.

1. My artist information
Target audience:
My targetaudience wouldbe betweenEand C1 on the ABC1
scale because studentswouldlistentothe musicandalso
adultsbecause theywouldhave listenedto60s musicwhen
theywere younger.WithYoungandRubicam’stheoryof
psychographics,Ithink mytargetaudience wouldmostlybe
the explorersbecause theywanttodiscovernewthingsand
therefore wouldlistentomyartistbecause itis notlike
todaysmusicand the youngerpart of my audience wouldn’t
have listenedtothatmusicmuchbecause they were not
aroundin the 60s.