This document discusses communicating AIESEC through storytelling and simplicity. It emphasizes that people are motivated by an organization's why, not what it does. The golden circles theory is mentioned as explaining that the why is empowering youth, the how is through experiential learning programs, and the what is the activities and value offered. Attendees are encouraged to reflect on their personal AIESEC experience and share it through the why-how-what framework. Tips are provided for tailoring presentations to different audiences like students or professors through examples, data, knowing the audience and communicating honestly. Storytelling is positioned as more effective than branding alone.

1. My AIESEC story

2. We need to communicate AIESEC
In Greek
SIMPLY
Story
telling

3. Simplicity & Story telling
People buy WHY you do it, not what you
do!

4. Simplicity & Story telling has
two conditions:
AIESEC
understanding Personal
experience
understanding

5. Golden circles theory

6. WHY
• Empowering young people for “peace and fulfillment of
humankind’s potential
HOW
• Value-based platform
• Exploration and development of leadership potential
accessible to high volume of young people
• Experiential learning, cross-cultural understanding and
creating positive impact
WHAT
• AIESEC XP and programs
• Value proposition

7. What is your own?

8. Take a piece of paper

9. Why am I in AIESEC now?(instead all the
other options I had)

10. How does this connect with my personal
future plans and dreams?

11. What have I gained from my XP in
AIESEC?

12. Would I recommend this XP to other
people? and if yes why?

13. Share your own WHY-HOW-
WHAT

14. Communicating AIESEC to
different stakeholders
It’s not about…

15. Imagine doing a classroom
presentation to 50 students.
(Economics 1st year)
How would you present AIESEC
in order to attract them?
2 minutes!

16. Imagine meeting a professor.
(English Department)
How would you present AIESEC
in order to attract them?
1 minute!

17. Imagine having a conversation
with your parents.
How would you present AIESEC in
order to make them understand it
and agree on your decision to join it?
2 minutes!

18. Tips
 Give examples/share stories
 Use arguments with data
 Customize your message according to type of audience
 Efficiency of communication depends on how well you know
your audience!
 Try to “sell” your personal XP with honesty
 Communicate through simple examples

19. Story telling VS Branding

20. Information that I
want to communicate
To have clean clothes
Washing machine
Brand washing
machine
Final Message
Clean clothes

21. We are all brand
ambassadors!

22. Keep it simple and real ;)

23. Thank you 