My Advert Analysis
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The document analyzes an advertisement for Alex Curran perfume. It notes that the ad will increase sales because people may want to look like the model. The font is meant to look handwritten by Alex Curran herself to seem authentic. Bright colors like pink, white, green and black are used to make the ad stand out and appear feminine to attract women. The target audience is women ages teens to late 40s who want to smell nice, and men wanting to buy it for their girlfriends. The background of pink rose petals makes the central image pop out. The camera angle and lighting emphasize the model and colors to draw viewers in and make the product stand out.
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Advertising coursework part 1 example
The document analyzes advertising for the DKNY "Be Delicious" fragrance and the target audience. It finds the target to be mainstream young women ages 21-28 who enjoy light meals, romantic films, and seek security in relationships. The ads portray women as seductive and able to attract men through their looks alone. The simple font, colors, and costumes are meant to appeal to normal women and suggest they too can be sexy with the perfume. The document also analyzes advertising for the Vera Wang Princess perfume, finding it targets teenage girls by portraying a modern princess who is fun yet elegant through upbeat music, bright colors, and quick scene changes.
Perfume advert analysis
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Perfume Commercials
The document analyzes and compares representations of two perfumes. The first representation portrays the perfume as creating a seductive scent that will attract men and make women feel glamorous. It aims to make women feel confident and classy. The second representation depicts the perfume as capturing a playful, wild spirit so that girls can feel like rock stars. It aims to make teenage girls feel sexy, stylish and confident. While the first focuses on sophistication, the second emphasizes a fearless and edgy youthfulness.
Advert Analysis
The advertisement is for Miss Dior perfume targeting young women. It uses blue and white colors that look clean and pretty. The bold black writing in the center draws attention to promote the perfume as making the woman look brighter and more charming like the Eiffel Tower backdrop suggests. The low camera angle, bright lighting, and woman holding the product to her chest are intended to attract attention to her good looks and imply the perfume will have the same effect.
Perfume Evaluation
Bethanie Cundy created two advertisements for a perfume targeting different audiences. For the first ad, the target is young adventurous females and males seeking thrills shown through a woman bungee jumping. For the second ad, the target is playful independent females reminiscing childhood shown through a woman playing with toys. Both ads aim to appeal to the target magazines like Teen Vogue and Vogue through fun fonts and contrasts between feminine bottles and adventurous backgrounds. Bethanie researched magazine audiences and advertising trends to inform her work. She evaluated strengths like brightened backgrounds and memorable fonts, and weaknesses like needing more defined heads to improve realism.
Icegloss
The document discusses a marketing campaign for a new lip gloss called "Ice Gloss". The target audience is young women, teenage girls, and young girls interested in makeup. An actress was hired to promote the lip gloss on the internet to grab attention and increase sales. The poster design features flowers to appeal to what girls like, and uses pink and purple colors that girls prefer over more masculine blue, brown, and green tones. The slogan "Yeah, It's a girl's thing" aims to clearly identify the product is for girls. While the logo is not yet recognizable, the ice cream shape and layered mint, strawberry and vanilla colors are meant to make it stand out simply but effectively.
Front cover
The document outlines a planned photo shoot for a music magazine cover featuring model Penny Nakan. It describes shooting the model in a median shot against a white wall using natural lighting. Her costume will be black and white to match the magazine name, and she will pose with her hands around her face, inspired by a photo of Katie Waissel. The photo will be edited in black and white in Photoshop, enhancing highlights and shadows to look professional. The image is intended to be positioned center on the cover to attract audiences.
Task 4 perfumes
This advertisement is for Versace's Bright Crystal perfume. It features an alluring woman staring intensely at the camera with big hair and dark eye makeup, conveying strength yet vulnerability. In the background is a petite pink bottle with a white crystal lid that illuminates the woman's face. The advertisement targets young adults aged 18-30, as evidenced by the model's youth and pink colors. It promotes the Versace brand without explicitly stating the product name to attract fans of the luxury brand.
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The document analyzes advertising for the DKNY "Be Delicious" fragrance and the target audience. It finds the target to be mainstream young women ages 21-28 who enjoy light meals, romantic films, and seek security in relationships. The ads portray women as seductive and able to attract men through their looks alone. The simple font, colors, and costumes are meant to appeal to normal women and suggest they too can be sexy with the perfume. The document also analyzes advertising for the Vera Wang Princess perfume, finding it targets teenage girls by portraying a modern princess who is fun yet elegant through upbeat music, bright colors, and quick scene changes.
Perfume advert analysis
This document analyzes and summarizes several perfume advertisements. It discusses how some ads conform to conventions like featuring attractive models and suggestive imagery and messaging, while one example subverts expectations by featuring a non-stereotypically beautiful model in plain clothing against a simple background without emotive qualities typically seen in perfume ads.
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Advert Analysis
The advertisement is for Miss Dior perfume targeting young women. It uses blue and white colors that look clean and pretty. The bold black writing in the center draws attention to promote the perfume as making the woman look brighter and more charming like the Eiffel Tower backdrop suggests. The low camera angle, bright lighting, and woman holding the product to her chest are intended to attract attention to her good looks and imply the perfume will have the same effect.
Perfume Evaluation
Bethanie Cundy created two advertisements for a perfume targeting different audiences. For the first ad, the target is young adventurous females and males seeking thrills shown through a woman bungee jumping. For the second ad, the target is playful independent females reminiscing childhood shown through a woman playing with toys. Both ads aim to appeal to the target magazines like Teen Vogue and Vogue through fun fonts and contrasts between feminine bottles and adventurous backgrounds. Bethanie researched magazine audiences and advertising trends to inform her work. She evaluated strengths like brightened backgrounds and memorable fonts, and weaknesses like needing more defined heads to improve realism.
Icegloss
The document discusses a marketing campaign for a new lip gloss called "Ice Gloss". The target audience is young women, teenage girls, and young girls interested in makeup. An actress was hired to promote the lip gloss on the internet to grab attention and increase sales. The poster design features flowers to appeal to what girls like, and uses pink and purple colors that girls prefer over more masculine blue, brown, and green tones. The slogan "Yeah, It's a girl's thing" aims to clearly identify the product is for girls. While the logo is not yet recognizable, the ice cream shape and layered mint, strawberry and vanilla colors are meant to make it stand out simply but effectively.
Front cover
The document outlines a planned photo shoot for a music magazine cover featuring model Penny Nakan. It describes shooting the model in a median shot against a white wall using natural lighting. Her costume will be black and white to match the magazine name, and she will pose with her hands around her face, inspired by a photo of Katie Waissel. The photo will be edited in black and white in Photoshop, enhancing highlights and shadows to look professional. The image is intended to be positioned center on the cover to attract audiences.
Task 4 perfumes
This advertisement is for Versace's Bright Crystal perfume. It features an alluring woman staring intensely at the camera with big hair and dark eye makeup, conveying strength yet vulnerability. In the background is a petite pink bottle with a white crystal lid that illuminates the woman's face. The advertisement targets young adults aged 18-30, as evidenced by the model's youth and pink colors. It promotes the Versace brand without explicitly stating the product name to attract fans of the luxury brand.
Front cover
The document outlines a photo shoot plan for the front cover of a music magazine. It will feature model Penny Nakan against a white wall in a median shot at eye level, to create effective eye contact without intimidating the audience. Natural lighting will be used and edited in Photoshop to highlight the model's gaze in black and white to match the magazine's format. The model will wear black and white clothing and silver jewelry with eye makeup, positioning her hands by her face and chin to reference a past X Factor photo. The image will be centered on the cover to attract audiences and represent celebrities having an eye for gossip through their work.
Charity advert analysis
This document analyzes and summarizes three different charity advertisements.
The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers.
The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love.
The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.
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This document summarizes and analyzes a perfume advertisement from Chanel. It discusses how the woman in the ad seems to make eye contact with the viewer, suggesting the ad could target both female and male audiences. It also analyzes how Mulvey's theory of the male gaze applies somewhat to the ad, with females interested in the brand and product and males seeing it as a gift. Finally, it examines aspects of the ad like the model's facial expression, layout, branding, and lighting/background colors.
3 perfume ads ppt
This document summarizes the key elements of several perfume advertisements. It describes the intended audiences as men aged 25-45 who want to stand out or be noticed. The ads use images of attractive models and suggestive themes like close encounters to represent the scents as refreshing, powerful, and sexually appealing. Colors, poses, and background elements are designed to reflect the perfume names and brand images.
Media analysis
This perfume advert uses sophisticated yet feminine imagery to portray an independent yet sexy woman. The model wears a black suit that shows some cleavage, representing power and glamour while still highlighting femininity. Bright lighting contrasts with her dark suit and draws attention to her makeup and upper body to engage the audience and communicate the perfume makes one confident yet sexy.
My Advert Analysis
The document analyzes and summarizes an advertisement for the perfume "So? Super star". It describes the advertisement's use of lighting, images, and placement of elements to draw attention to the main subject and create the impression of a celebrity. The target audience is identified as women who want to smell nice and receive compliments. The catchy slogan "Fragrance with a Celebs attitude" aims to be memorable and appeal to potential buyers.
Adverts
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Analysing a film advert
The Haribo star mix advert portrayed an office setting using dull colors like greys, whites, and blacks to imply that adult life is boring. The actors took on childlike voices while in the office to show the sweets bring out people's inner child. This suggests the sweets can be enjoyed by people of any age. Although not related to thrillers, analyzing this clip gave the author ideas for using child actors to appeal to viewers' parental sides and conveying hidden messages subtly.
Evaluation
The document evaluates three images being considered for a charity campaign.
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The second image shows a happy model, conveying clothes make one feel relaxed. Key qualities are the bright summer dress and central model placement.
The third image shows a relaxed model in comfortable clothes against a green background. Key qualities are the bright greenery contrasting the model's clothing and framing him. All images were edited by brightening colors and adding the charity logo and campaign slogan.
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The document provides an analysis of a poster advertisement. It notes several details:
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- The unique font style and desert background were likely chosen for their relevance to the man's shoes and the fragrance's color.
- Surrounding men touching the woman indicates the product is targeted toward women. Its rare, sensual name and expensive appearance are meant to attract customers.
- Gold writing makes the title stand out, while "unforgivable" promises the fragrance will not need forgiveness for how good it smells. Everyone wearing black suits the mystery of the fra
Perfume
This perfume advertisement uses a celebrity endorsement and direct address to engage the audience and gain publicity for the brand. Low key lighting draws attention to the model's face and perfume bottle, giving her a sense of mystery. Another ad features a model looking up with high key lighting, creating feelings of hope and dreams as she becomes a role model. A third ad uses direct address in a dimly lit scene with minimal makeup to convey purity, with the model in bed relating to the perfume's name of "Dreaming".
1st Analysis radial
The document summarizes an advertisement image featuring a woman in a pink dress. The close-up shot suggests the woman is outdoors on a windy day. The pink color and feminine details of the woman and bottle are meant to attract the female target audience. Multiple small pictures in the background draw attention and represent the brand Matthew Williamson.
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
1) The document summarizes an advertisement for Guess DARE Women's Fragrance from Seventeen magazine's December 2014/January 2015 issue.
2) The advertisement uses attractive, credible models like Leticia Zuloaga, Natasha Barnard and Megan Williams to persuade readers and change their attitudes towards the product.
3) It aims to attract women by implying that the fragrance will make them as attractive and confident as the sexy, seductive models, and will help them achieve the models' ideal body shape and physique.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarıkaya and Kıvanç Tatlıtuğ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
presentation
The poster uses the color red and font color to convey heat, fever, and sexuality to promote the perfume "Heat" and catchphrase "catch the fever". Beyoncé is the main focus of the ad over the perfume itself due to her celebrity status and wide audience. Elements like the positioning of the camera, centralized model, masthead, lighting, and facial expression draw attention to Beyoncé and imply that using the perfume will make the buyer feel lustful and empowered.
Passione by jasmine mcgowan, jessica Jelliffe and Abbe Griffin
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existing ideas
This document contains summaries of 4 different advertisements or campaigns:
1. An anti-abuse campaign that uses harsh words placed near an image of a sad child to represent verbal abuse.
2. A charity called SASH that helps homeless youth uses a bold red color and clear fonts to quickly convey their emergency services in an easy to read poster.
3. An advertisement for a railway children charity uses dark and cracked images to symbolize the unhappiness of homeless children and convey that a child runs away every 5 minutes.
4. A final ad uses the attention-grabbing color red, an image of a trapped young child, and simple contact information in an easy to read font and layout to
Brand personality
The advertisement for Absolut Raspberri vodka targets consumers in their late 20s to early 30s, specifically single women. It conveys a fun, youthful, yet sophisticated and daring personality through vibrant colors, round and bold shapes, and depictions of an urban lifestyle. The busy, cluttered design draws viewers in to discover more about the exclusive brand for exciting and worldly individuals.
Psychographics
This document provides descriptions of three different psychographic profiles:
1) The Succeeder is self-confident, goal-oriented and organized. The advertisement features an attractive woman to appeal to the Succeeder's desire to achieve high status.
2) The Aspirer is materialistic and seeks recognition from others based on their appearance. The advertisement depicts a woman looking up to appeal to the Aspirer's shallow emotions and goal of attaining wealth and recognition.
3) The Explorer is driven by discovery, challenge and new frontiers. The advertisement shows a confident man in a stormy landscape to symbolize the danger and adventure that appeals to the Explorer psychographic.
Planning for advert
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print advert analysis.pptx
This print advertisement features model Candice Swanepoel holding the Versace Bright Crystal perfume. She has an intimate, secretive expression and glows in the illumination from the crystal-like perfume bottle. The ad uses purple, pink, and white colors alongside Swanepoel's engagement with the viewer to create an air of luxury, mystery, and romance around the perfume and entice customers through each stage of the AIDA model of attention, interest, desire, and action.
Planning For Advert
The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. The key points are:
- The author chose to advertise perfume because it is a feminine product they can relate to and allows for creative advertising.
- Several product name, brand name, slogan, font, and logo ideas are proposed that aim to position the perfume as feminine, elegant, beautiful, and confidence-boosting.
- Names, slogans, fonts and logos suggested focus on feelings of freedom, passion, radiance, and expressing oneself to appeal to audiences' needs for affiliation, attention and prominence.
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Front cover
The document outlines a photo shoot plan for the front cover of a music magazine. It will feature model Penny Nakan against a white wall in a median shot at eye level, to create effective eye contact without intimidating the audience. Natural lighting will be used and edited in Photoshop to highlight the model's gaze in black and white to match the magazine's format. The model will wear black and white clothing and silver jewelry with eye makeup, positioning her hands by her face and chin to reference a past X Factor photo. The image will be centered on the cover to attract audiences and represent celebrities having an eye for gossip through their work.
Charity advert analysis
This document analyzes and summarizes three different charity advertisements.
The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers.
The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love.
The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.
Representation And The Gaze
This document summarizes and analyzes a perfume advertisement from Chanel. It discusses how the woman in the ad seems to make eye contact with the viewer, suggesting the ad could target both female and male audiences. It also analyzes how Mulvey's theory of the male gaze applies somewhat to the ad, with females interested in the brand and product and males seeing it as a gift. Finally, it examines aspects of the ad like the model's facial expression, layout, branding, and lighting/background colors.
3 perfume ads ppt
This document summarizes the key elements of several perfume advertisements. It describes the intended audiences as men aged 25-45 who want to stand out or be noticed. The ads use images of attractive models and suggestive themes like close encounters to represent the scents as refreshing, powerful, and sexually appealing. Colors, poses, and background elements are designed to reflect the perfume names and brand images.
Media analysis
This perfume advert uses sophisticated yet feminine imagery to portray an independent yet sexy woman. The model wears a black suit that shows some cleavage, representing power and glamour while still highlighting femininity. Bright lighting contrasts with her dark suit and draws attention to her makeup and upper body to engage the audience and communicate the perfume makes one confident yet sexy.
My Advert Analysis
The document analyzes and summarizes an advertisement for the perfume "So? Super star". It describes the advertisement's use of lighting, images, and placement of elements to draw attention to the main subject and create the impression of a celebrity. The target audience is identified as women who want to smell nice and receive compliments. The catchy slogan "Fragrance with a Celebs attitude" aims to be memorable and appeal to potential buyers.
Adverts
The document discusses key concepts for analyzing advertisements, including mise-en-scene elements (costumes, lighting, actors, makeup, props, settings) and the AIDA model of advertising (attention, interest, desire, action). It provides examples of how advertisements use celebrities, lighting effects, props, and settings to catch the audience's attention and create interest in the product. The goal is to ultimately make the audience desire the product and take action by purchasing it.
Analysing a film advert
The Haribo star mix advert portrayed an office setting using dull colors like greys, whites, and blacks to imply that adult life is boring. The actors took on childlike voices while in the office to show the sweets bring out people's inner child. This suggests the sweets can be enjoyed by people of any age. Although not related to thrillers, analyzing this clip gave the author ideas for using child actors to appeal to viewers' parental sides and conveying hidden messages subtly.
Evaluation
The document evaluates three images being considered for a charity campaign.
For the first image, the model appeals to the target age range and wears fashionable clothing. Key qualities are bright contrasting colors that attract attention and the model placement showing the logo.
The second image shows a happy model, conveying clothes make one feel relaxed. Key qualities are the bright summer dress and central model placement.
The third image shows a relaxed model in comfortable clothes against a green background. Key qualities are the bright greenery contrasting the model's clothing and framing him. All images were edited by brightening colors and adding the charity logo and campaign slogan.
Analysing Posters
The document provides an analysis of a poster advertisement. It notes several details:
- The topless man signifies strength and masculinity, while the woman bending to touch his shoes positions men as superior to women.
- The unique font style and desert background were likely chosen for their relevance to the man's shoes and the fragrance's color.
- Surrounding men touching the woman indicates the product is targeted toward women. Its rare, sensual name and expensive appearance are meant to attract customers.
- Gold writing makes the title stand out, while "unforgivable" promises the fragrance will not need forgiveness for how good it smells. Everyone wearing black suits the mystery of the fra
Perfume
This perfume advertisement uses a celebrity endorsement and direct address to engage the audience and gain publicity for the brand. Low key lighting draws attention to the model's face and perfume bottle, giving her a sense of mystery. Another ad features a model looking up with high key lighting, creating feelings of hope and dreams as she becomes a role model. A third ad uses direct address in a dimly lit scene with minimal makeup to convey purity, with the model in bed relating to the perfume's name of "Dreaming".
1st Analysis radial
The document summarizes an advertisement image featuring a woman in a pink dress. The close-up shot suggests the woman is outdoors on a windy day. The pink color and feminine details of the woman and bottle are meant to attract the female target audience. Multiple small pictures in the background draw attention and represent the brand Matthew Williamson.
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
1) The document summarizes an advertisement for Guess DARE Women's Fragrance from Seventeen magazine's December 2014/January 2015 issue.
2) The advertisement uses attractive, credible models like Leticia Zuloaga, Natasha Barnard and Megan Williams to persuade readers and change their attitudes towards the product.
3) It aims to attract women by implying that the fragrance will make them as attractive and confident as the sexy, seductive models, and will help them achieve the models' ideal body shape and physique.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarıkaya and Kıvanç Tatlıtuğ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
presentation
The poster uses the color red and font color to convey heat, fever, and sexuality to promote the perfume "Heat" and catchphrase "catch the fever". Beyoncé is the main focus of the ad over the perfume itself due to her celebrity status and wide audience. Elements like the positioning of the camera, centralized model, masthead, lighting, and facial expression draw attention to Beyoncé and imply that using the perfume will make the buyer feel lustful and empowered.
Passione by jasmine mcgowan, jessica Jelliffe and Abbe Griffin
Passionè perfume is marketed towards women aged 18-30. It uses the celebrity Rihanna to represent love and romance, which are key reasons people use perfume. The commercial features Rihanna's song "Only Girl in the World" to create an emotional connection between viewers and the brand. It aims to portray Passionè as a desirable perfume that will help women find love quickly, as represented by the slogan "No need to take it slow." Red color, a motorbike, a kiss, and Rihanna herself are used as symbols to emphasize the themes of passion, romance, speed and desirability in the commercial.
existing ideas
This document contains summaries of 4 different advertisements or campaigns:
1. An anti-abuse campaign that uses harsh words placed near an image of a sad child to represent verbal abuse.
2. A charity called SASH that helps homeless youth uses a bold red color and clear fonts to quickly convey their emergency services in an easy to read poster.
3. An advertisement for a railway children charity uses dark and cracked images to symbolize the unhappiness of homeless children and convey that a child runs away every 5 minutes.
4. A final ad uses the attention-grabbing color red, an image of a trapped young child, and simple contact information in an easy to read font and layout to
Brand personality
The advertisement for Absolut Raspberri vodka targets consumers in their late 20s to early 30s, specifically single women. It conveys a fun, youthful, yet sophisticated and daring personality through vibrant colors, round and bold shapes, and depictions of an urban lifestyle. The busy, cluttered design draws viewers in to discover more about the exclusive brand for exciting and worldly individuals.
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Passione by jasmine mcgowan, jessica Jelliffe and Abbe Griffin
Passione by jasmine mcgowan, jessica Jelliffe and Abbe Griffin
Similar to My Advert Analysis
Psychographics
This document provides descriptions of three different psychographic profiles:
1) The Succeeder is self-confident, goal-oriented and organized. The advertisement features an attractive woman to appeal to the Succeeder's desire to achieve high status.
2) The Aspirer is materialistic and seeks recognition from others based on their appearance. The advertisement depicts a woman looking up to appeal to the Aspirer's shallow emotions and goal of attaining wealth and recognition.
3) The Explorer is driven by discovery, challenge and new frontiers. The advertisement shows a confident man in a stormy landscape to symbolize the danger and adventure that appeals to the Explorer psychographic.
Planning for advert
The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. It considers how each idea might appeal to the target feminine audience and relate to themes of beauty, fashion, and feeling attractive. Several product name ideas play on seasonal themes while brand name ideas suggest feelings of confidence, beauty, and self-expression. Slogan concepts emphasize feeling beautiful and free when using the product. Font and logo selections are evaluated on how feminine, elegant, and unique they appear.
print advert analysis.pptx
This print advertisement features model Candice Swanepoel holding the Versace Bright Crystal perfume. She has an intimate, secretive expression and glows in the illumination from the crystal-like perfume bottle. The ad uses purple, pink, and white colors alongside Swanepoel's engagement with the viewer to create an air of luxury, mystery, and romance around the perfume and entice customers through each stage of the AIDA model of attention, interest, desire, and action.
Planning For Advert
The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. The key points are:
- The author chose to advertise perfume because it is a feminine product they can relate to and allows for creative advertising.
- Several product name, brand name, slogan, font, and logo ideas are proposed that aim to position the perfume as feminine, elegant, beautiful, and confidence-boosting.
- Names, slogans, fonts and logos suggested focus on feelings of freedom, passion, radiance, and expressing oneself to appeal to audiences' needs for affiliation, attention and prominence.
Advert Analysis
The advertisement is for Miss Dior perfume targeting young women. It uses blue and white colors that look clean and pretty. The bold black writing in the center draws attention to promote the perfume as making the woman look brighter and more charming like the Eiffel Tower backdrop suggests. The low camera angle, bright lighting, and woman holding the product to her chest are intended to attract attention to her good looks and imply the perfume will have the same effect.
Image analysis
The document analyzes a perfume advertisement for "Midnight Poison". It notes that the advertisement breaks conventions by not portraying women as girly. The high angle shot suggests the woman is reaching for freedom. The direct gaze of the woman in the advertisement makes the audience feel engaged and draws them in. Her red lipstick suggests class and femininity while also conveying rebelliousness, reflecting the name "Midnight Poison" and intriguing audiences with a sense of freedom of expression.
Planning For My Mascara Advert
The document discusses planning for an advertisement for a mascara product. It considers several potential product names including "Envy" and "Innocent". Font colors are chosen to match the meaning of the names - purple for "Envy" and blue for "Innocent". Images of models are considered but some are deemed too plain. The planning discusses creating a bold red advertisement to appeal to feelings of envy and a simpler pink advertisement appealing to feelings of affiliation. Initial advertisements are edited and refined.
Media - Mascara Advertisement
The document discusses the development of advertisements for a mascara product line. It considers various potential product names, slogans, fonts, and images to include. The document highlights names and slogans in different colors to indicate favorites. It explores using images of models with the mascara applied, as well as more innocent-looking images. Two draft advertisements are presented - one with a bold red color scheme appealing to a desire for envy and dominance, and another with a softer feminine touch appealing to a need for popularity.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots for the female advert similarly focus on conventions like beauty, makeup, and symbols through costume and framing. Both print and television sponsorship ads are also summarized in terms of shots, mise-en-scene, lighting, and targeting of male/female audiences.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots for the female advert similarly focus on conventions like beauty, makeup, and symbols through costume and framing. Both print and television sponsorship ads are also summarized in terms of shots, mise-en-scene, lighting, and targeting of male/female audiences.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots in the female advert similarly aim to portray beauty and draw the audience in using conventions like color schemes and symbols. Both print and television ads are examined for their adherence to or challenging of expectations in their industries.
Advanced portfolio evaluation
In her feedback, Alice discusses how she used surveys to gather audience feedback on her perfume advertisement media texts. The surveys showed that audiences found the ads engaging and thought they effectively portrayed the perfume in a positive light. However, some respondents felt the product was not made entirely clear. Alice also received positive feedback on her memorable logo and branding. Comments suggested her ads followed conventions while also innovating with the music choice. Alice learned she could have better defined the product and used a more interesting setting. Overall, the feedback helped evaluate what her ads did well and where she could improve.
Purfume adverts and moodboard
The document analyzes several perfume advertisements. It finds that the ads commonly use pink, purple, black and gold colors which represent femininity and luxury. The fonts are plain and visible. Most images depict an attractive woman seductively wearing or holding the perfume. High-end brand names like Dior and Gucci are featured to imply sophistication. Sexy poses and minimal clothing aim to suggest the perfume will make one attractive and elegant.
Analysis of 3 perfumes
The advertisement depicts a young couple with the man gazing adoringly at the woman on the balcony, referencing a romantic story like Romeo and Juliet. The vibrant colors and luxurious dress suggest wealth and romance. The target audience is described as young women in their 20s based on the ages of the models used.
Presentation1
Good looking women are typically used in advertisements to attract both men and women, with bright backgrounds making the women seem angeline. This unconventional perfume advertisement subverted expectations by using subtle colors and nudity covered by product placement of the perfume bottle to draw attention to feminine features and suggest sexuality while avoiding indecency.
Analysis or regional magazines adverts
The document analyzes several advertisements found in magazines. It finds that the advertisements commonly include a main image highlighting the product, a color scheme connecting to the product's representation, contact information making the company accessible, a logo creating brand awareness, and a model that is famous or embodies an ideal to attract readers. Analysis of specific ads found that elements like a model's pose or a company's unique logo help grab attention and portray the desired message to the target audience. Providing details for the company allows readers to learn more, as predicted by uses and gratifications theory.
Magazine analysis
The document analyzes visual techniques used in a magazine advertisement to attract male readers. It discusses how the advertisement uses high angles, untamed hair, white clothing, and a furry rug to portray the model as wild and animalistic in order to appeal to men's desires. Additionally, the open mouth, open arms, and lighting are intended to make the model seem inviting and alluring.
alicia
The document discusses two advertisements created by the author for perfume brands.
The first ad is for the perfume "Delicious" and targets successful, fashionable young women. The ad uses bold red colors and features a sophisticated woman to represent qualities of power and sexuality.
The second ad is for the perfume "Innocence" and targets younger women seeking care and gifts from partners. It shows a natural-looking young woman with strength and vulnerability to appear sweet but independent.
Both ads were created through photoshoots, editing, and design choices to represent the targeted audiences and brand messages through symbolic colors, fonts, and visual elements.
Analysis or regional magazines adverts
The document analyzes several advertisements for jewelry, furniture, and cosmetics. Some key points made:
1) Advertisements indirectly address the audience through attractive models to draw focus to the product. Models represent ideals that audiences aspire to.
2) Imagery, fonts, color schemes are designed to portray the product and brand in a sophisticated light and attract audiences wanting that image.
3) Contact information allows audiences to learn more, relating to surveillance uses and gratification theory.
4) Famous models and logos create recognition and confidence in the brand. Overall the ads employ techniques to attract audiences and associate products with desirable identities and lifestyles.
Analysing My Advert
The document analyzes an advertisement for a perfume called "Pure You". It discusses the creative decisions made in developing the ad, including using light colors to represent purity, featuring a close-up of the perfume packaging without a model, and centering the product on the right side for balanced layout. The target audience is described as young and middle-aged adults, and a floral background was chosen to suggest an elegant, floral scent. The goal of the ad and slogan "Let the real you come out" is to represent individuality and self-expression.
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My Advert Analysis
- 1. Lauren Davies My advert analysis My advert is advertising Alex Curran perfume. It would increase the sales of this perfume because of the person who is modelling it; people may think if they buy this perfume they might look like the model on the advert. The font used for the name of the perfume “Alex” is meant to look like it has been handwritten; this has been created to make sure Alex her self has written it. The style of the writing is big and eye-catching this will draw in customers who see it on an advert or billboard. The colours that have that have been used in this advert is white, pink, green and black, this makes the advert stand out, look effective and look girly, so women will be attracted to the advert. It uses the colour pink a lot because it’s a women’s perfume, so people assumed women/girls like pink. The target audience is a two fold but is clearly aimed at women who want to smell nice and feminine, it could also be aimed at men wanting to buy it for their girlfriends, and they will be drawn in by the women modelling it thinking that if they buy this for their girlfriends they will look like the model. The women that would wear this perfume would be in their teens up to people in their late 40’s. The background colour is pink rose petals; this makes the image in the middle stand out and effective. The camera angle is a straight on shot; this makes it look effective because the image stands out, so people will be drawn in by the picture it has also been used so that Alex Curran stands out. She is also holding the product in her hands this makes the product look more effective and stands out. The product image is put in the centre of the advert this makes the image stand out. The lighting in the picture is very subtle, but it is used to emphasise the colours, we are made to look at the image of Alex Curran so the lighting makes her hair stand and her skin glow. This advert is successful because it’s bold and eye-catching, and I think young women will be drawn in by the colours, so I think it will sell quickly.