MVP for B2B
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What is the difference between building a minimum viable product (MVP) for the B2C market than building it for the B2B market? Check out my assumptions
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MVP Misconceptions
What do people think about MVP? What does the experts say?
Here's our view for the Minimum Viable Product and the approach we are using to validate ideas and help startups reach Product-Market fit in the shortest period of time, without burning away all of their budget.
Lean product management
Lean product management focuses on eliminating waste and continuous improvement. The Build-Measure-Learn model involves rapidly building minimum viable products to test hypotheses, measure results, and determine what to build next. Lean techniques include hypotheses testing, A/B testing, and customer interviews to gather feedback and guide the product roadmap. The role of a Lean PM is to explore problems, show data to stakeholders, and manage the problem roadmap rather than specifying features upfront.
Making Lead Scoring & Nurturing Work
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Engagement Marketing for Agent Distribution Channels
This document discusses engagement marketing for insurance agent and distribution channels. It begins with key trends in insurance channels like customers wanting multiple convenient options. There are opportunities to better engage and empower channels through the lifecycle with tools, education, and marketing automation. Expected outcomes of engagement marketing include improved recruitment, a more digitally savvy channel, common customer insights, and increased onboarding, servicing and cross-selling through coordinated marketing across the channel.
How to build mvp for startups highlighting the key things to take care of wh...
Learn the right Agile approach to build MVP for startups that won’t fail. Overcome the obstacles & test your MVP to gauge the success of your startup.
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The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It provides examples of multi-touch lead generation sequences involving emails, direct mail, phone calls, and webinars. It also presents a case study of a glove manufacturer that implemented a multi-touch, multi-channel campaign involving email, teleprospecting, and two different offers. This led to an average of 4-5 touchpoints required to generate a qualified sales lead, helping the company achieve its sales goals.
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Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.Product Edition: How we leverage UserTesting
As Product Managers, you’re responsible for delivering game-changing products that both delight customers and grow the business. It’s also critical that the product decisions you make get buy-in from key stakeholders, whether it’s from your direct team or executives. Not only that, these decisions need to be made faster than ever before.
In our first installment of the Product Edition Webinar, UserTesting's Director of Product Brian Tran will share a few ways he leverages the UserTesting platform for product discovery and validation, to make decisions quickly and confidently.
You’ll learn how to use UserTesting to:
Uncover key unmet customer needs
Understand the perceived value of your product to determine pricing
Validate and prioritize feature sets
Building Business through Minimum Viable Product Development
This document discusses using business objectives to drive product development for startups. It advocates adopting a Lean Startup methodology which focuses on developing a Minimum Viable Product (MVP) using a Build-Measure-Learn cycle. The MVP should be carefully developed according to business goals and understanding customer needs rather than focusing on technology. Entrepreneurs often fail because they do not thoroughly understand customers or competitors, or bring real value to customers. Business objectives should prioritize satisfied customers over flashy products.
Marketing Leverage System
The document discusses the key components of a marketing system, including defining the ideal customer, developing the right product or service mix, determining appropriate price points, and generating leads through various marketing channels. It emphasizes the importance of first establishing a strong marketing foundation by identifying the target market and core offerings before implementing lead generation tactics and sales processes to convert interested prospects into customers. The marketing system aims to not only attract new business but also retain and grow existing customers over time through cross-selling, upselling, and loyalty programs.
8 Expert Lead Gen Tips for CMOs - slides
The document outlines 8 expert online lead generation best practices presented by Paul Taylor, CEO of webmarketing123. The best practices include: 1) Building marketing campaigns targeted at all stages of the buying cycle, 2) Optimizing search engine rankings, 3) Focusing on lead quality over quantity and revenue acquisition, 4) Implementing lead qualification processes, 5) Using targeted lead nurture programs, 6) Identifying lead sources that generate opportunities and deals, 7) Conducting acceleration workshops, and 8) Utilizing monthly key performance indicator scorecards. Implementing these practices can boost online lead generation.
The Vulnerable CMO: How to Thrive in the Digital Era
This webinar from Webmarketing123 discusses how to thrive as a CMO in the digital era. It covers four main topics: 1) how to survive as a CMO who is under pressure to demonstrate marketing ROI, 2) how to prove marketing ROI by tying digital performance to revenue, 3) how to understand the new digital path to purchase for B2B buyers, and 4) a live Q&A session. The webinar emphasizes the importance of search engine optimization, measuring the right metrics like revenue, and aligning sales and marketing.
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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2. IDEO’s Human-Centered Design
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4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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12. Design Sprint Framework
13. The Double Diamond
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15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Cognizant’s Digital Transformation Framework
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MVP for B2B
- 1. Page 0 of 11Julian Schwerdtfeger 13.03.2014 MVPfor B2Bmarket
- 2. Page 1 of 11Julian Schwerdtfeger 13.03.2014 What makes it to an MVP?
- 3. Page 2 of 11Julian Schwerdtfeger 13.03.2014 To build the right MVPyou have to go through the Build-measure-learn circle Ideas Build Product Measure Data Learn
- 4. Page 3 of 11Julian Schwerdtfeger 13.03.2014 What are Benchmarks for a B2B-MVP?
- 5. Page 4 of 11Julian Schwerdtfeger 13.03.2014 The MVPapproach for B2b hypothesis interview Pass/Fail criteria Secondary hypothesis RUN !!
- 6. Page 5 of 11Julian Schwerdtfeger 13.03.2014
- 8. Page 7 of 11Julian Schwerdtfeger 13.03.2014 Poor MVP vs. Assumptionof the customer
- 9. Page 8 of 11Julian Schwerdtfeger 13.03.2014 The more you dive into B2B market the less customers you will have
- 10. Page 9 of 11Julian Schwerdtfeger 13.03.2014 Your your target customer
- 11. Page 10 of 11Julian Schwerdtfeger 13.03.2014 Don‘ t let the effect get u! Illustration: Marius Ursache
- 12. Page 11 of 11Julian Schwerdtfeger 13.03.2014 Thanks forlistening.Hope youliked it.