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Welcome to Techxpla
Webinar Series
Organized By:
Computer Society of India
Mumbai Chapter
www.csimumbai.org
www.techxpla.com
For any question during the
webinar you can tweet at
#CSIMum
1.IntroducingAgileDate:12/03/2016Time:11AM
2.AdvancedAgileDate19/03/2016Time11AM
3.ScrumFrameworkDate26/03/2016Time11AM
4.Howtostartmarketing onabudgetforB2BITBusiness16/03/2016Time:11AM
5.InboundmarketingtipsandtricksforB2BITTechnologyBusiness23/03/2016Time:11AM
6.HowtosetupaffiliatemarketingforB2BIT/SaaSBusiness06/04/2016Time:11AM
7.HowtochoosedigitalagencyforITindustry22/03/2016Time:11AM
8.HowtotargetaccountbasedmarketingforITindustry29/03/2016Time:11AM
9.SocialMediaMarketingforITindustryB2Bmarketing05/04/2016Time:11AM
Webinar Series on Agile and Digital, Marketing
> Classroom Sessions in Mumbai & Online Sessions on
Agile & Digital Marketing.
Upcoming 2 days Workshop on Digital Marketing ; 1 day
workshop on LinkedIN marketing.
Online 16 hours Online training in April/May on Digital
Marketing
Upcoming Sessions
Todays speaker : Mr. Sudhakar S Marthi
: Vice President – Global Business
Development, Zoho Corporation
Ajit Joshi – Founder of TechXpla – User
of Zoho Software
MARKETING ON A BUDGET
FOR B2B TECHNOLOGY
BUSINESSES
Sudhakar S. Marthi
Vice President
Global Business
Development
ZOHO Corp
Agenda
• Customer Life Cycle Management
• Zoho Tools to help you retain and grow
• Experience with using Zoho Products by Ajit Joshi
Businesses appear in two spaces:
the physical world, and the virtual.
Let's look at Apple
Physical World
• Visitors who are
browsing and don't
need help
• Potential customers
who need more
information
• Potential customers
who are ready to buy
• Customers who need
support
Virtual World
• Visitors who are
browsing and don't
need help
• Potential customers
who need more
information
• Potential customers
who are ready to buy
• Customers who need
support
appleinsider.com
How do we convert customers in these spaces?
How do we convert customers?
Physical World Virtual World
• Learn from customers
• Provide quality content
• Engage with customers • ?
• Provide quality content
• Learn from customers
Customer Lifecycle Management
Now, what does a typical business do?
Manage Customers Run Operations Empower Employees
Front Office
Manage
Customers
Start with Marketing
- Email marketing
- Website visitor engagement
- Live chat
- Social Media
Marketing Apps
SITES SOCIAL CAMPAIGNS SALESIQ
How can we engage
with customers on our websites?
Zoho SalesIQ
Website visitor engagement platform
that lets you convert visitors into
customers in real time.
Grow with Sales
- Lead scoring
- Pipeline management
- Sales tracking
- Workflow automation
- Gamification
General Sales Process
What is CRM?
• Customer Relationship Management
• Not just to close more deals
• Build lasting relationships with customers
• Access to customer information in one place
• Track where you are in your sales process
• Determine how and where to make improvements
What is CRM?
• Customer Relationship Management
• Not just to close more deals
• Build lasting relationships with customers
• Access to customer information in one place
• Track where you are in your sales process
• Determine how and where to make improvements
What is gamification?
• Drives healthy competition
• Motivates sales team
• Supports team dynamics
Sales Apps
CRM MOTIVATOR CONTACT
MANAGER
Retain with Support
- Customer feedback
- Customer service
- Ongoing engagement
Support Apps
SUPPORT SURVEY ASSIST
What does loyalty look like?
Customer Loyalty
Loyal
Neutral
Detractors
I will recommend you to others
I will buy more from you
I will continue to buy from you
I will buy less from you
I will stop buying from you
I will tell others not to buy from you
Loyal Customers
How to measure customer loyalty?
• Surveys
• Opinion Polls
• Informal Feedback
• Purchase Analysis
Zoho Survey
Back Office
Run Operations
Finance Apps
BOOKS INVOICE SUBSCRIPTIONS EXPENSE
HR Apps
PEOPLE RECRUIT
IT Apps
CREATOR REPORTS SITE24X7 VAULT
Questions?
Email: ajit@techxpla.com
Phone: 919820305245
Website: www.techxpla.com ;
www.zoho.com
> Products Used Zoho CRM, Zoho Campaign and Zoho Support
> Run campaigns to mail to more than 1500 target prospects
> Added Leads to mailing list
> Provided better customer service.
Experience of using Zoho Products
Thank You

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