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Top 60 marketing tips


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Top 60 marketing tips

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Top 60 marketing tips

  1. 1. Top 60 Marketing Tips
  2. 2. <ul><li>Don't Get Lost In The Crowd </li></ul>
  3. 3. <ul><li>Does Your Image Need Improvement? (Everything Is Marketing). </li></ul>
  4. 4. <ul><li>What Does Your Desk Say About You? </li></ul>
  5. 5. <ul><li>What Does Your Receptionist Say About Your Business? </li></ul>
  6. 6. <ul><li>You Have Got To Have A Good Intro </li></ul>
  7. 7. <ul><li>Clean Up Your Reception area (or Waiting Room). </li></ul><ul><li>(Apply The &quot;Average Waiting Time X 2 Test&quot;) </li></ul>
  8. 8. <ul><li>Prepare An Elevator Pitch </li></ul>
  9. 9. <ul><li>Invest In A Really Good Website </li></ul>
  10. 10. <ul><li>Give Something Meaningful Away </li></ul>
  11. 11. <ul><li>Always Have Copies Of Your Published Articles On Your Web Page </li></ul>
  12. 12. <ul><li>Have You Googled Yourself Lately </li></ul>
  13. 13. <ul><li>Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility </li></ul>
  14. 14. <ul><li>Does Your Business Card Say Anything Interesting About You </li></ul>
  15. 15. <ul><li>PDF First (Send Documents In PDF) </li></ul>
  16. 16. <ul><li>Just Say &quot;Thank You&quot; </li></ul>
  17. 17. <ul><li>Don't Just Be A Joiner, Be A Leader </li></ul>
  18. 18. <ul><li>Don't Play By Yourself (Work With Others) </li></ul>
  19. 19. <ul><li>File/Deal Closing Letters Are An Absolute Must </li></ul>
  20. 20. <ul><li>Do You Have A Written Marketing Plan </li></ul>
  21. 21. <ul><li>Be Aware Of Your Online Persona </li></ul>
  22. 22. <ul><li>Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging) </li></ul>
  23. 23. <ul><li>Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market </li></ul><ul><li> </li></ul>
  24. 24. <ul><li>Sit Next To A Stranger </li></ul>
  25. 25. <ul><li>Keep Your e-Communication List Private - Use &quot;BCC&quot; </li></ul>
  26. 26. <ul><li>Build Something Unique That Defines You </li></ul>
  27. 27. <ul><li>Consultants: Keep A Referral Log </li></ul>
  28. 28. <ul><li>Create And Maintain Compelling Marketing Materials </li></ul>
  29. 29. <ul><li>Separate The Wheat From The Chaff (Find Out Where Best Clients Found You) </li></ul>
  30. 30. <ul><li>Surf The Web For Great Ideas </li></ul>
  31. 31. <ul><li>What Goes Around Comes Around (Use Clients Services) </li></ul>
  32. 32. <ul><li>Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules </li></ul>
  33. 33. <ul><li>By Your Clients Some Pizza </li></ul>
  34. 34. <ul><li>Set Up Form Letters To Follow Up Business Cards You Receive </li></ul>
  35. 35. <ul><li>Don't Be The Last To Know (Google Alerts) </li></ul>
  36. 36. <ul><li>You've Got To Be Accessible </li></ul>
  37. 37. <ul><li>Boot Your Worst Clients </li></ul>
  38. 38. <ul><li>Find The Right Clients </li></ul>
  39. 39. <ul><li>Read Books </li></ul>
  40. 40. <ul><li>Its OK To Boast A Bit, But Be Careful When Promoting Results </li></ul>
  41. 41. <ul><li>Rubber Stamp It </li></ul>
  42. 42. <ul><li>To Blog Or Not To Blog (RSS) </li></ul><ul><li>http:// blog </li></ul>
  43. 43. <ul><li>Use An Email Signature </li></ul>
  44. 44. <ul><li>If You Don't Have Time To Blog, Make Time To Podcast </li></ul>
  45. 45. <ul><li>Ask Your Clients For Suggestions (Client Advisory Committees) </li></ul>
  46. 46. <ul><li>Every Firm/Company Must Have A Written Marketing Plan </li></ul>
  47. 47. <ul><li>Include Contact Information At The End Of Your PowerPoints </li></ul>Thank You Contact me as [email_address] Http://www.ProcessMaster .com
  48. 48. <ul><li>No more than 5 points per Power Point Slide </li></ul>
  49. 49. <ul><li>Don't Just Send Your e-Newsletter And Think Its Being Received, Track It ( </li></ul>
  50. 50. <ul><li>Brainstorm For Your Community </li></ul>
  51. 51. <ul><li>You Cannot Have A Marketing Plan Without A Budget </li></ul>
  52. 52. <ul><li>Create News Your Clients Can Use </li></ul>
  53. 53. <ul><li>Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve) </li></ul>
  54. 54. <ul><li>Marketing Is A Team Sport, Don't Let Sales People &quot;Opt Out&quot;, But Don't Expect Equal Results From All </li></ul>
  55. 55. <ul><li>Use Online Clipping Services To Keep You Information About Clients And Issues That Are Important To Them </li></ul>
  56. 56. <ul><li>Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly </li></ul>
  57. 57. <ul><li>Great Royalty Free Graphics For Your Newsletters And PowerPoints </li></ul>
  58. 58. <ul><li>Don't Do Bad Power Point </li></ul>
  59. 59. <ul><li>Don't Ignore Future Customers Or Your Family </li></ul>
  60. 60. <ul><li>Don’t Exibit At A Trade Show You Have Never Been To Before As A Delegate </li></ul>
  61. 61. <ul><li>Bad Publicity Stays With You </li></ul>
  62. 62. Brought to you by ProcessMaster <ul><li>The Business Process Discovery Software that </li></ul><ul><li>turns Text into Diagram into Code </li></ul>
  63. 63. Brought to you by ProcessMaster <ul><li>The Business Process Discovery Software that </li></ul><ul><li>For Documentation & Automation </li></ul>
  64. 64. <ul><li> </li></ul><ul><li>The End </li></ul><ul><li>Thank you for watching </li></ul><ul><li>[email_address] </li></ul>