MobileVillage Consulting has been helping technology companies succeed since 1988 by utilizing market development processes. They identify problems, opportunities, and effective strategies for clients. Some of their past projects include helping WellSpring Technologies get acquired, introducing new technologies from BBN and GTE to partners, finding chipset partners for Motorola, turning IBM around from major losses, and introducing the Nokia Communicator smartphone. Their work involves finding customers, partners, and acquisition opportunities for clients.

1. MobileVillage® / PDA Inc. Box 333 Matlacha Fl 33993 www.mobilevillage.com
239-282-1500
MobileVillage Clients & Achievements
Since 1995, MobileVillage Consulting and its predecessor World Market Strategies (1988) have
been creating and shaping the success of many of today's brightest business and mobile
technologists; their partners and large corporate and government users worldwide. Jon
Covington founded these organizations using the same techniques that were developed by him
prior to starting with Apple Computer in 1980.
This was accomplished by utilizing a unique market development process. Our methodology,
expertise, contacts, relationships and influence are combined in a systems approach of
identifying true problems and opportunities, creating effective and efficient market strategies,
sales, partner development plans and success for our clients.
Our primary mission for 30+ years has been to OWN THE RELATIONSHIP with the
Buyers and be their trusted agent in their purchase process and guide them to quality
purchases. With our ability to influence these purchases and having the trust and confidence of
qualified buyers gives us a precious advantage we share with our clients to bring them to success
faster and at less cost than going it alone.
A Sampling of Projects
WellSpring Technologies Group: We led Dave Levinson, the founder of WellSpring (later
iScribe which is now a Caremark brand) in test marketing of his mobile computing technologies,
proper positioning, early successes and introductions to potential partners and customers and
ultimately; into licensing products to device manufacturers and strategic partners. We ultimately
secured the sale of WellSpring.
BBN and GTE: On behalf of BBN/GTE we led the initial drive for Personal Area Network
(PANs) technology, which was the precursor to BlueTooth. A major government contractor,
BBN and GTE were an invention lab needing to sell off many of their technologies because of
reduced government funding. Our team provided market/concept testing for offerings, partner
identification and development and gained industry acceptance of the products most likely to
succeed. We researched our contacts and found those with the most interest in working with
BBN in creating marketable products. We worked with many of the BBN technology assets and
found buyers and partners for many of them. A key partner was Motorola. BBN was the leading
early technology provider to ARAPA for the original packet switching and development of what
later became known as the public Internet. GTE Internetworking merged with Bell Atlantic to
become Verizon.
Motorola Semiconductor: Our Team was hired to find new technology in need of Chip sets and
development expertise that Motorola would be able to deliver in the mobile, wireless and radio
space. We became Motorola’s lead sales development experts and consultant for over 5 years. A
few of the partners included Palm Pilot, Apple and Research in Motion.

2. MobileVillage® / PDA Inc. Box 333 Matlacha Fl 33993 www.mobilevillage.com
239-282-1500
IBM: In 1993 IBM lost $119 Million in sales to Sun, NCR & HP in a single Western region.
IBM had lost over $1 Billion in sales throughout the US. They were in dire straits and not
understanding why they were losing business. They wanted to stop the losses and hired
Covington and his team to conduct a loss review of some of their biggest customers. Jon
personally met with the CIOs of Bechtel, Boeing, Wells Fargo, Chevron, Pacific Bell, Charles
Schwab & Co. and the IBM reps to conduct a Loss Review to identify the true problems and
develop a methodology to fix it. Jon’s analysis identified the problems and came up with an
interim strategy to generate sales until they were able to redesign their product line to meet the
Open/Distributed Client-Server area of their business and compete effectively. Jon designed a
modeling program that would compile various data for evaluation to determine the most likely
candidates for sale by IBM. This was wildly successful and was done for various IBM regions
for several years. The partnership of Dave King and Jon continued to work with IBM in market
and sales target profiling as well as worldwide sales training for 4 years at an annual rate of $1M
a year. We introduced the Fourth Wave of Computing Concept and helped turn IBM around.
Nokia: We were hired to introduce the new Communicator smartphone to high-profile corporate
customers and developer-partners for early adoption and proof of concept. The Campaign was
successful with lots of partner and customer sign-ups. Nokia Corporate did not follow through
with the program, as they preferred dealing ONLY with the carriers and were fearful of dealing
with customers and other vendors directly.
Research In Motion: We were contacted by Steve Paquet, the early RIM market development
scout at a time when RIM had very limited funds but wanted to attend one of our Mobile Expos
to show off their hand-held wireless device. We introduced him to Motorola Semiconductor and
their Radio Division to help them finalize design and set up initial specs for an early build
design. We helped RIM identify corporate account needs, targets, possible solution sets and
strategies to go into vertical versus horizontal markets development. Very successful strategy.
Xybernaut: We organized a national public relations drive in conjunction with customer and
vendor support while creating Xybernaut's premiere Wearable Computing conference.
Xybernault’s technology was the first commercially successful wearable computer in the
marketplace. We were able to raise Xybernaut's stock price 300% and found 30 partners and
customers in a three-week period through our contacts, PR and strategic relations to help bring
the first Wearable Computer to market. This was a VERY intense effort that required a large
group of supporting vendors and suppliers but came off without a hitch.
Lagardère Group: (Matra, Hatchette, Grolier, MMB holding company, Airbus) Paris.
Contracted with Jean Luc Lagardère to prepare all the MMB group companies for the EEC
(Common Market) and find unique market opportunities for them as they prepared to
denationalize from the French government. Jon was charged with helping to prepare Jean Luc’s
son, Arnaud, to take over the company. This was a one-year assignment based in Paris. Arnaud
is now Chairman of the $10B annual sales company. Jon and team completed a comprehensive
situational analysis, opportunity identification and strategic recommendations and daily business
training and development sessions with Arnaud.
General Magic: MobileVillage Consulting led the efforts of identifying and developing high
profile customers and partners to highlight unique and quick-to-market solutions MV helped sell
those solutions and then identified and negotiated with candidates for the sale of General Magic's
Magic Cap division business and assets. We were able to save the company just months before
they were planning on closing their doors. Management and stockholders were thrilled.

3. MobileVillage® / PDA Inc. Box 333 Matlacha Fl 33993 www.mobilevillage.com
239-282-1500
Apple Computer - Cupertino: After the initial Newton fiasco, Covington and MobileVillage
consulting were brought in to identify vertical and specialty applications that could be performed
by the Newton and promote corporate successes. Some of the wins included Disney
Imagineering, Disney Parks and multiple field applications and surveying. When Steve Jobs
decided to drop the Newton to trim their product line, we found a buyer to take over the
technology. However Jobs and the Apple Legal team would not sell it; as they were afraid if it
were successful, they would be sued by their stockholders for failing. This was a second
Covington attempt at selling off older systems for Apple. In 1985, Jon brokered a deal with the
Chinese government to take over the Apple II product line, but received a similar response from
Jobs and Legal.
IXI Ltd. Cambridge, UK: IXI was a supplier of windowing software for UNIX, supporting all
the popular UNIX platforms of the time, but was solely based in the UK. WMS was hired to
bring them to the US with office facilities and staffing along with initial market and partner
identification and lead generation for the US. We introduced them to the Santa Cruz Operation
who was interested in working with them and eventually buying IXI. We were critical in
creating the opportunity for IXI.
More…
WMS, PDA Inc. and MobileVillage Consulting have efficiently trained, promoted, created,
identified and developed new customers, products and services, mergers, and business, sales and
marketing strategies for:
Sun, HP, Voxware, Dauphin Computer, IBM, CBN (Chinese Business Network Ltd.), CurtCo
Freedom Group Publishing, McGraw Hill, PennWell Publishing, X/Open, Broadbeam, EPRI,
SRI, CTIA, Epricon, OrangOtang Computers, Texas Utilities, ThermoTrex, Ameritech, Apple
Europe & UK, Barclays Bank plc, California State Export Office, CKS Group, Chelltenham &
Glouster Building Society, IBM Worldwide, IBM Canada, Momenta, Nationwide Anglia
Building Society, NeXt, Tesco PLC, Poqet Computer, Powergen PLC, Progress Software UK
Ltd, VEB Robotron – East Germany, The People’s Republic of China, Ing. C. Olivetti Ltd. Spa,
Hitachi Europe, Pegasus Group, Spinx Software, Sequel software, 20th Century Fox Film Corp.,
3M Co., AAA, ADP, Air Canada, Alameda County Public Works Agency, Allegheny Power &
Service Corp., Alta Bates Medical Center, American Airlines American Family Insurance,
American LibraryAssociation, American Red Cross, AmeriSpec Home Inspection Service, Inc.,
Anheuser Busch Corp., Apria, Asian Health Services, Bank of America, Bank of New York,
Battelle Institute, Bay Environmental Management, Bechtel, Bell Atlantic NYNEX Operations,
Bell Sports, Bio-Rad Laboratories, Boeing Computer Services, Bureau of Land Management,
California Air National Guard, California Eastern Laboratories, California Parks & Recreation,
Caltrans, Canadian National Railway, Cargill, Inc., Central Hudson Gas & Electric, Charles
Schwab & Co., Chevron Overseas Petroleum, Chicago Mercantile Exchange, Citizen America
Corporation, City and County of San Francisco, City of Fresno Police Department, City of Los
Angeles, City of Oakland, City of Sacramento, City of Seattle, Clorox Services, Colorado
Springs Utilities, Columbia Gas of Virginia, Inc., Continental Airlines, Daimler Benz Research
and Technology, Dalmation Courier, Deere & Company, Defense Evaluation & Research
Agency of Great Britain, Department of Defense, DHL Worldwide, Disneyland Parks, Duke
Energy Corp., Eastman Chemical, Ecolab, Inc., Electric Power Research Institute, Evans
Rentals, Factory Mutual, Fannie Mae, Federal Express Corporation, Ford Motor Company,
Fresno County Sheriff Department, General Dynamics Information Systems, GlaxoSmithKline,
Granny Goose Foods, GSA - Federal Technology Service, Hanley Construction, Home Depot,

4. MobileVillage® / PDA Inc. Box 333 Matlacha Fl 33993 www.mobilevillage.com
239-282-1500
Huntsville Utilities, Johnson & Johnson, Inc., Kaiser Foundation Health Plan, Knolls Atomic
Power Lab, Lawrence Berkeley National Laboratory, Litton Data Systems, Lockheed Martin,
McKesson, Merrill Lynch, Metropolitan Water District, Molex, Inc., NASA, National Retail
Services, Navy Space and Warfare Systems, New York Life, Nicor Gas, Northern States Power
Co., NY Power Authority, Office of Naval Research, Overhead Door Company, Pacific Gas and
Electric Company, PECO Energy Company, Pfizer Pharmaceuticals, Pitney Bowes, Price
Waterhouse Coopers, Prudential Insurance, Public Service Electric & Gas, Rand McNally, Red
Cross, Roosevelt - St. Lukes, Ryder Integrated Logistics, Sacramento County / Water Quality
Division, Safco Corporation, San Mateo County EMS, Santa Clara Police Dept., Sears Home
Services, Seattle Public Utilities, Southwest Gas, International, Stanford Health Services, State
Compensation Insurance Fund, State Farm Insurance, State of California Dept. of General
Services, Tennessee Valley Authority, Texas Utilities, Transamerica, Trans Settlement Network
Services, Traveler Merchandise, TWA, TU Services, U.S. Coast Guard, U.S. Postal Service, US
West, United Airlines, Universal Underwriters Group, University of California at Berkeley, UPS,
UPS Worldwide Dedicated, US Department Health & Human Services, USDA, Department of
Agriculture, U.S. EPA, Visa International, Walt Disney Imagineering, Wells Fargo Bank, 3 Com
Mobile Communications Division, Access Communications, American Mobile, AMCI (formerly
ARDIS) Apple, ArcSoft, Avtel, Bear River Associates, Bellcore, BellSouth Wireless Data
(formerly RAM), Borealis Communications LLC, CASIO Soft, CASIO Manufacturing, CASIO
Personal Computers, Certicom Corp., Communication & Information Technology, Webdevice,
Concept Kitchen, Conectus Wireless Communications, DataRover Mobile Systems Inc., Diablo
Research Corporation, Datria Systems Inc., Displaytech, Eclipse International, FieldWorker
Products Limited, Fujitsu Software Corp., General Magic, Geofox, Glenayre/Wireless Access,
Global Wireless Data, GoAmerica Communications Corp., Greenwich Instruments Ltd., Harris
Corporation, Husky Computers Inc., Intel Corporation, Intellect Software, Intelliguard Software,
Intermec / Norand Mobile Systems, Javile Tech, J.P. Systems, K.C. Multimedia Inc., Kingmax
Micro Technology, LandWare, L&E Mobile Computers and Mounts, Lexar Micro Systems , LG
Electronics, M/A-COM, Matsushita Electric Corporation of America, Metricom, Metrowerks,
MicroBurst, Microsoft Corporation, Mitsubishi Electric America Inc., MobileSoft, Motorola C &
E, Motorola Communications, Motorola SPS, Nettech Systems, O’Neil Product Development,
Inc., Odyssey Computing, Oracle Corporation , Panasonic Industries Co, Panasonic Personal
Computer Company, Para-Graph, a Vadem Company, Pentax Technologies, Perkins
Engineering, Philips Consumer Communications, Philips Semiconductors HandHeld Computing
Group, Pilot Corporation of America, Pretec Electronics Corp., Proxim, PSDI / Maximo,
Research In Motion, Revolve, Rupp Technology Corporation, Sabram Design, Inc.,
SelfCHARGE, Inc., Sharp Microelectronics, Sicon International, Sierra Wireless Inc., SkyTel,
Socket Communications, Sprint PCS, Sprintel Communications, Inc., Starfish Software, Sun
Microsystems, Sybase, Symantec Corporation, Symbol Technologies, Tegic Communications,
Telxon Corporation, Thinque Systems, TouchStar Technologies, TriLink Group, Trimble
Navigation Limited, Vadem, VIA, Inc., WalkAbout Computers, Inc., WolfeTech Corp., Xplore
Technologies, Zebra Technologies Corp., ZPower Inc. and still more…