Digital out-of-home advertising continued growing in 2013 and is expected to expand further in 2014. Interactive features like facial recognition and mobile technologies are becoming more common, allowing advertisers to better target audiences. The use of data and analytics is also growing to prove the effectiveness of DOOH campaigns. In 2014, there will likely be a continued focus on simplified, easy to use hardware and software to make DOOH more accessible to both advertisers and media owners.
Show of Your Bright Sign with Advanced CommunicationLC TECH VIETNAM
Did you know that companies with high levels of employee engagement are more successful in retaining their valued employees? Engagement beings with communication, and digitalsignage is a powerful medium for communicating with all internal personas.
Show of Your Bright Sign with Advanced CommunicationLC TECH VIETNAM
Did you know that companies with high levels of employee engagement are more successful in retaining their valued employees? Engagement beings with communication, and digitalsignage is a powerful medium for communicating with all internal personas.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Identity Relationship Management: Using Identity to Empower CIOs EverywhereDaniel Raskin
The CIO To-Do List
Create the CEO moment
Unify identity across BUs
Know your customer
Build lasting relationships (at scale!)
Shift focus to Identity Relationship Management (IRM)
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Mal-Vi Architects - Bridge proposal - Open Coffee ThessalonikiPanos Voulgaris
The presentation we gave at the Open Coffee Thessaloniki event on June 4, 2011, regarding the bridge connection of the Thermaikos Gulf.
(more info: http://www.mal-vi.com/index.php?/arch/thermaikos-bridge/)
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Identity Relationship Management: Using Identity to Empower CIOs EverywhereDaniel Raskin
The CIO To-Do List
Create the CEO moment
Unify identity across BUs
Know your customer
Build lasting relationships (at scale!)
Shift focus to Identity Relationship Management (IRM)
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Mal-Vi Architects - Bridge proposal - Open Coffee ThessalonikiPanos Voulgaris
The presentation we gave at the Open Coffee Thessaloniki event on June 4, 2011, regarding the bridge connection of the Thermaikos Gulf.
(more info: http://www.mal-vi.com/index.php?/arch/thermaikos-bridge/)
Hexnode Digital Signage Software: Adding value to your digital signage marketing.
Digital signage: an add-on to the kiosk technology.
Android digital signage management with Hexnode
Navigating the Future: The Power of Digital Signage Screensjackcolin258
In the fast-paced digital landscape, the humble "Digital Signage Screen" emerges as a powerful tool, transforming static displays into dynamic, interactive communication hubs. This exploration into the realm of digital signage screens delves into their impact, applications, and the innovative ways businesses and organizations leverage this technology to engage, inform, and captivate their audiences.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE Idc journey to_the_3rd_platfo...CMR WORLD TECH
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE
Your customers evolve and so does your organisation. With similar products and services to your competition, there is a growing requirement to design unique customer benefits. Service is becoming the primary differentiator in a competitive market.
Posterscope share predictions for the OOH landscape in 2018
OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
Unveiling the Process: How Digital Billboard Benefits Businesses, NFT Project...chimdi blaise
The report provides insights into the technology and methods used in this type of advertising, and how marketers can benefit from its flexibility and data-driven capabilities. Visit https://redmarketingfirm.com/blog/post/how-does-a-digital-billboard-advertising-work-by-r-e-d-marketing-firm
R.E.D Marketing Firm 1760 Barker Cypress Road, Houston, Texas 77084, United States
Website http://www.redmarketingfirm.com
Email prc.pressagency@gmail.com
Output Report: What's to come in 2014 by Geny Caloisi (powered by Clarity Marketing)
1. What's to come in 2014 by Geny Caloisi
Digital out-of-home continued to
grow in 2013 - and it doesn't look
like slowing down in 2014. With
lower prices and greater ease of
use, the market is expanding into
areas that perhaps wouldn't have
considered digital signage as an
option before.
Caption: Companies are now
targeting customers more
effectively, as demonstrated by
the Mini DOOH campaign
Compared with traditional advertising mediums, such as TV, radio or the internet,
DOOH has been able to offer brands more control over their content and a better
idea of the exposure they have. The interactive capacity of DOOH, as well as its
ability to gather information through facial recognition and mobile technologies,
puts it firmly on media planners' maps. Talon's chief executive Eric Newham calls
it 'face time', in that it allows advertisers to choose who they talk to directly.
Richard Blackburn, commercial director at MediaCo, agrees with this suggestion:
"The hottest trends in digital signage are currently facial detection and touch.
Facial detection is not, in itself, changing the role of digital signage, but it does
add another dimension for advertisers seeking to better understand how people
react to creative engagement. This ensures that brand content not only evolves
over the duration of the campaign, but also delivers relevant content to people.
"By combining touch capacity with this, we can deliver activation as well as
branding," he adds. "It is a potent mix."
Liam Boyle, managing director of Monster Media, believes that this development
shows the potency of DOOH: "I'm enjoying the continued use of data and
analytics that help to prove the effectiveness of the medium. Measureable results
support creative and demonstrate the power of integrated and interactive
campaigns."
The digitisation of OOH cannot be stopped and management tools for this fast
and flexible medium are essential. Mike Dillon, director of Key Systems
Out-of-home Software, opines: "Having seen the growth of digital assets amongst
our traditional OOH clients, we know that the industry needs flexible and robust
asset management tools.
"Our digital director is helping media owners and agencies to put the right content
onto the right screens at the right time. It also provides proof of posting, which
can be accessed through any Windows-enabled mobile device. Big data means
"Companies
that have put
their bets on
easy,
transparent
and
straightforward
operations are
reaping the
benefits"
About the author
Born in Argentina,
Geny started working
in the broadcasting
technology sector as
editor of online
publication Advanced
Television and was
previously assistant
editor at AV Magazine.
She now specialises in
the digital signage and
DOOH sector.
Date for your diary
Integrated Systems
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2. big business for DOOH, but you need software that can process the whole life
cycle of the campaign."
Tim Harvey, director of digital strategy at JCDecaux, adds: "Facilitating the buying
process by removing layers of administration and complexity between the brand
and media owner is key. We need to prove the ROI of the medium through
display metrics, through hardware and software performance, mixed in with
audience data from EPOS and mobile search channels."
When it comes to screens and players, simple is best. Companies that have put
their bets on easy, transparent and straightforward operations are reaping the
benefits. Signagelive is a good example of this, having seen a 40 percent growth
in the past twelve months. Jason Cremins, Signagelive's chief executive,
comments: "The biggest trend has been the shift from exclusively AV-Systems
Integrators installing digital signage networks to a mix of both AV and
IT-Enterprise resellers that are now moving into the sector."
Cremins attributes this trend to the simplification of end-user devices deployed
for digital signage purposes, including Samsung Smart Signage and Android
devices. Installation and maintenance of these digital display systems are so
easy that AV resellers might need to rethink their strategies.
"We've seen a major retailer purchase its Samsung Signagelive Smart Signage
displays from a major IT reseller, and then decide to install and maintain its digital
signage by itself," continues Cremins. "Previously, this type of deal would have
been sold and installed by a specialist AV reseller."
In terms of content, the move to HTML5 for media playback has encouraged
other sectors, such as web designers, to create dynamic passive and interactive
content and applications for digital signage, while the uptake of Android has
helped hasten the spread of DOOH.
Content also poses a challenge in ultra HD, or 4K. The industry seems positive
about its emergence but, due to the lack of components, content and the current
cost, we will wait a while before we see it fully implemented across the DOOH
spectrum.
For Matrox's sales account manager Rob Moodey, though, the unmentioned
barrier is actually in bringing the content to the screen. "The normal DOOH
distribution architecture uses cat5 extenders, while ultra HD requires fibre optics,
such as Avio's KVM extender," he explains. "For DOOH, more than just 4K, I
foresee up-scaled, dynamic, full-HD content."
For 2014, we can expect to see more fully integrated digital signage, in terms of
hardware and software. Incorporating NFC, touch-less interactions and brand
message personalisation will be a must. DOOH will also cease to be a separate
category for advertisers, as it begins to lead the way on media planning.
Europe 2014:
February 4th - 6th
2014, Amsterdam,
Netherlands
Following record
attendance at the 2013
show, ISE will return to
the Amsterdam RAI
with the latest digital
signage and AV
solutions from across
the globe.
Keep an eye on the
Output calendar page,
updated weekly with
more shows and
conferences from
around the industry.
What is this email?
You're a member of
the Output REPORT
list and are listed as
wishing to receive
information about
digital signage and
DOOH technologies. If
that's not correct,
please update your
preferences here.
Laurel Brunner
Consulting editor
@laurelbrunner
lb@digitaldots.org
Geny Caloisi
Consulting editor
@Geny_Caloisi
geny@outputmagazine.com
Barney Cox
Consulting editor
@Barney_Cox
barneycox@gmail.com
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3. Annie Curtis
Operations and credit control
annie@outputmagazine.com
Caroline Jones
Consulting editor
@MCNCaroline
caroline@outputmagazine.com
James Matthews-Paul
Editor-in-chief
@TheMohawkMan
james@outputmagazine.com
Sophie Matthews-Paul
Consulting editor
@rockstro
sophie@rockstro.net
Ben McCabe
Junior editor
@mccabeben
ben@outputmagazine.com
Will Thompson
Marketing executive
@thompsonwill
will@outputmagazine.com
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