The music video explores the theme of toxic relationships, focusing on a male protagonist who leaves his female partner to pursue a life of money and materialism. His ambition, status, and success have become more important to him than his relationship. The video will illustrate this using props like a Rolex watch to symbolize his love of materialism. Scenes will focus on the female protagonist's inability to rescue the male from this lifestyle of chasing external signs of success. Intertextuality and fragmented close-up shots of her face will portray her feelings of failure. The video will use conventions of the pop genre through a nonlinear narrative and ambiguous lyrics open to interpretation.

1. Statementof intent
Product1
Wolvesexploresthe theme of love,inparticulartoxic/romanticrelationships. Focusingonthe
aftermathof the male protagonistleaving the female protagonist topursue alove formoney.The
musicvideowill lookatthe relationshipthat the male characterhas,where ambition,statusand
successare areasthat are importanttohim, so much sothat he’spreparedtosacrifice everything
for them. Thiswill be illustratedbythe use of misenscene.Forexample the camerawill focuson
luxuryitemssuchasa Rolex,this propwill be usedto connote the character’slove formaterialism.
The lyricsin thissong “Wolves”bySelenaGomez discusshow the artistdoeseverythingpossibleand
overcomeseveryobstacletogetto the one she loves.Myfemale protagonistwantsto rescue the
male protagonistfroma life of materialismandthe externalstrappingsof success. Howevershe fails
indoingso, I will use close upshotsof myfemale characterto emphasise thisandcreate an
empathetictone. AlsoIwill use zoomins onfacial featurestodismemberthe characterand to
portray heras fragmented toillustrate how she couldnotrescue the male protagonist. Furthermore
I will be usingintertextualitytofurtherconnote how the female characterfeltduringherromantic
relationship. Ihave chosento make a musicvideothatis a mix of conceptsand narrationthrough
the use of popgenre codesand conventions. Thisisbecause there won’tbe a clearnarrative
throughoute.g. there won’tbe a solidbeginning,middle andend,the lyricscanbe opento
interpretation, the videoandlyricsmaybe mismatchedincertainscenes. Iwill use mis-en-scene for
example low keylightingandseveral differentlocationssuchasalleywaysandrooftops.Iwilluse
establishingshotsandlongshotstoestablishmeaningandtone.Iwill use trackingshotssothe
audience feelslikethey are goingonthe journeywiththe character. The actors will lipsyncinthe
musicvideo whichwill bringaperformative feelingtoit. My musicvideowill representolder
teenagersandtheirfeelingsof complications therefore mytargetaudience’sage wouldrange from
15-25 andtheywould mostly be middle class.The productwill representthe modernworldandhow
there isan obsessionof livingaluxuriouslife.
Product2
I will intendtolinkmymediaproductsbyincluding mediaconventionssuchashyperlinkse.g some
of these will take youtothe artistssocial media andotherswill take youtomy product1. My
website will include agallery whichwill be clearlyindicatedatthe topand it will includeoriginal
photosfrommy musicvideo.There will be aposterinmygalleryinspiredbythe original whichI
have createdto promote the song and musicvideo.The audience caninteractwiththisasitsort of
like agif. I will alsoinclude linksthatwill take the viewertomy wordpresswebsite where theycan
see the planningforthe mediaproductionandfindoutmore informationaboutthe artist.