This document provides an analysis of the music video for the song "Ooh La" by the band The Kooks. It summarizes that the music video tells a narrative story through the lyrics and visuals about a girl who gets caught up in fame with a boy but ends up getting killed. It also analyzes how the video matches the lyrics and music performance, uses black and white effects to create a vintage feel, focuses on promoting the attractiveness and guitar skills of the lead singer, and effectively engages audiences through the emotional story and star image despite not following all aspects of Godwin's music video theory.

1. Nirvana – The Kooks
‘Ooh La’

2. Lyrics and Visuals
• In this music video The Kooks have a small amount of Lyrics matching with
the visuals, however they are not clear. The only time the lyrics match
with the visuals is on the chorus where the lead singer talks about a life of
a girl :
• In the chorus which is shown bellow , the music video related the lyrics to
the visuals by showing the girl which matched to the lyrics.
• Below are some screen shots of the images which the go along with the
chorus showing that she was a ‘good girl’ , with clips of her being happy .
When it says ‘ the world just chewed her up and spat her out’ the word
‘her’ will show footage of the girl and then cut to the man/artists being
referred to as the ‘world’ who actually ruined her life and she ended up
dying, as she ended up getting ‘spat out’.
This is the chorus
And ooh la, she was such a good girl to me
And ooh la, the world just chewed her up and spat her out
And ooh la, she was such a good girl to me
And ooh la, the world just chewed her up and spat her out

3. Lyrics between Music and Visuals
• The relation between the music and visuals is
shown in the lead singers performance. The
lead singer sings in time with the music but
also plays the guitar in time with the music.
No other musical instruments are used in the
video , but the singer performance is matched
with the visuals as shown in the images
bellow.

4. Genre Characteristics
• The characteristics of the genre is clear that is a indie rock band.
• Costumes: The costumes of the artist and characters in the music video
are very unique and vintage. A style in which is associated with indie
rock, they are wearing skinny jeans and leather jackets with long messy
hair. These are characteristics which are associated with this genre.
• Narrative: Another characteristic for indie rock genres. These music video
tend to have a narrative about the band or about a story in which they are
telling.
• Instruments: The instruments is a key characteristics as that is what
symbolizes the band , a indie rock band focus to sell their unique style of
music in how well they perform together where as a boy band focus on
just vocals and tend to not play instruments.
• Effects: The effects indie rock genre use is to dull the music , they create a
vintage feel to the video by playing around with the coloring. In this video
they made it black and white.

5. Narrative and Performance based
• Like mentioned previously the music video is a
mixture between Narrative and have
performance based in-between. They tell a story
through lyrics and visuals about a girl who got
caught up in fame with a boy and ended up
getting killed. The performer was previously a ex
boyfriend or just a boy who liked her as he is
singing about her , and he ends up going to visit
her at her grave. The story is a emotional story
attracting the attention of the audience through
attracting the audience emotions and thoughts of
the story.

6. Star Image
• This music video doesnt sell the
image of all the band members.
Only the lead singer. Through
out the music video the lead
singer is dominated mainly in
close ups , trying to engage the
more female audience through
females finding him attractive ,
and then showing him in a
long/wide shot when playing the
guitar to ensure the music video
shows the match between
visuals and music but also his
skill, which girls find attractive.

7. Overall
• Overall , The Kooks follow some concepts of
Godwin's Theory which have been analyzed
previously. The reason I choose this video , is
that with indie rock bands, they sell their
image through being ‘unique’ and
‘independent’ . To do this , they don’t have to
follow all the stages of Godwin's theory but
yet still brought out a successful music video
which engages the audience/fans with the star
image and story line.