The document provides directions for an assignment analyzing Harley-Davidson's business units and developing growth strategies. Students are asked to create a three-part PowerPoint presentation including: (1) describing each H-D brand and identifying differentiation opportunities; (2) performing a SWOT analysis of H-D's functional areas; and (3) recommending top growth and profitability strategies for the senior vice president by ranking options and justifying choices. The presentation will be graded on accurately addressing assignment components, as well as standards of organization, mechanics, APA elements, and style.