Motivations in Advertising
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.
Create
a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following:
Summarize the commercial.
Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.
Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.
Note
. Be sure to properly cite any resources you use.
.
Motivations in AdvertisingAdvertisers and marketers use informat.docx
1. Motivations in Advertising
Advertisers and marketers use information about our
motivations when they create advertising campaigns. Find video
clips of commercials for a particular product and identify which
motivations are being targeted in the ad.
Create
a 350- to 525-word (about 1- to 1 1/2-page) paper about
motivation in which you do the following:
Summarize the commercial.
Describe the motivation(s) being targeted in the ad. Also
consider which motivations aren't being targeted.
Compare the different theories of motivation (instinct,
evolutionary, drive, arousal, incentive, and hierarchal) and
explain their relevance, if any, in the advertisement.
Note
. Be sure to properly cite any resources you use.
