The video displays both redundant and entropic features. Redundant features include dance routines, shots of the band to promote their image, and visuals matching the lyrics and tempo of the song. Entropic features include unexpected shots of a snake on rocks, irrelevant subjects on black backgrounds, and confusing montages of shots with no clear meaning or flow. By including both redundant and entropic elements, the video provides a unique viewing experience while still promoting the band.
2. Redundancy is the result of something
which is expected or predictable within a
music video. An example of this would be
within the pop genre you expect to observe
dance routines and performance based
elements. These examples are typically
seen throughout the pop genre.
Entropy is the result of unpredictability to
what is normally seen within a music video.
Examples of this would be anything within
the video that would be complete abstract
from the viewer would except to see.
3. Within this video „ All in White‟ there are clear
representations of redundancy and entropy. At
the beginning of the video the first entropic
feature includes a shot of a snake on some
rocks with a plain white background, showing
the contrast of the snake and making it clearer
to the audience that it is in an entropic location.
This is an entropic feature because it‟s an
unpredictable element you wouldn‟t expect to
see within a video of this genre. The snake and
the location it is seen within are both very out of
the ordinary and do not match any of the other
shots within this video. By showing this entropic
element at the beginning of the video of it
entices the viewer to keep watching and to
discover the mystery behind the video.
The way the visuals are matching the song is a
redundant feature as the tension builds in the
song so does the video, as you can clearly see
the cuts becoming faster and the slow motion
showing more action. This is redundant
because nearly every music video matches the
tempo and mood of the music with what
appears on screen.
4. There are some slow motion shots of various people
getting together around a bonfire and setting off fireworks.
This is a redundant feature as many videos of this genre
feature similar scenes of people partying and having fun,
and is a very generic scene seen in such videos. The
location itself is a redundant feature it is a common scene
from many indie styled music videos.
The video displays a variety of mid-shots and close ups
which is a common redundant feature seen in all types of
genre music videos. This enables the artist or the band
to be promoted visually and allows the audience to
recognise the artist and become familiar with the band.
The record label requires shots like this as it helps
promotes the band image and make them more familiar
with the audience.
5. Both redundant and entropic features are displayed
within this scene. The redundant feature is the
voyeuristic treatment of the woman. Within this
scene we are presented with montage shots of
women being treated as sexual objects purely for
the pleasure for the audience to look at. The
entropic feature is that this is not usually seen within
the indie genre, as indie genre usually focus on the
notion of falling in love and break-ups and not actual
sex.
6. The visuals match the lyrics in the way that when the
lyrics say “Show me low quotations” the camera
zooms in on the eyes of the animal, as if it was seeing
what was mentioned in the song. Having the lyrics
match the visuals like this is a very redundant feature
of music videos as directors often sue it to highlight
what is being sang.
7. Later on in the video we are presented with
entropic features that link back to the beginning of
the video with the snake and the rock. We are
shown black backgrounds with two irrelevant
subjects. By displaying entropic features like this
throughout the video allows the audience to think
more about the video rather than be given an easy
concept and to have an easy understanding to the
video. By involving entropic features within the
music video it allows their music video to be
remembered for their adventurous use of features
and quirky ideas for the music video.
The subject and framing of many shots in
the video is very redundant, for example
shots of the bonfire and the girls in the
video is a common concept. What make
the video entropic is the use of these shots,
as they do not flow, nor carry any meaning
from one shot to the next. This makes the
video a confusing montage of different
shots and creates a very entropic video.
8. Here we see each individual band member, one after
the other each performing the same actions in the
same shot. The showing of the band members in the
video is redundant as having many shots of the band
makes their faces recognizable to the audience and
helps promote them and their image.
The way each member of the band is being shown is
also an entropic feature. It is strange to see four exactly
the same shots in a row just with different actors, and
like the rest of the video these shots are not in sync
with the others and Is confusing to watch.
Between each shot of the band members is a clip of a
girl slowly rising as if she was flying. This repeats after
each shot of the band member and again follows no
theme or structure to match the rest of the video. This
is another entropic feature.
9. The video ends with a redundant feature as we are given
visuals to match lyrics. The lyrics are; “I've known you all my
life” the candle represents the love that the lyrics are
explaining, as the embrace of the two figures shows the
special bond between two people. By ending with a redundant
feature it brings the audience back to reality as they have been
on the entropic journey of the video.
In conclusion the music video has strong entropic features,
that take the viewer on a strong visual journey which can be
interpreted how each individual viewer wishes. This makes the
video different for each person that watches it, and a very
unique experience for everyone.
