Music video pitch
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This document provides information about an indie pop band called Two Mile Radius. It summarizes that the four member band is made up of middle class lads from Portsmouth who started the band in school. It describes their sound as "funky pop with an indie undertone" and that their music ideology is that it should be fun. It then provides details about their planned music video, which will show friends having a house party while the band performs and shots of them the next morning trying to remember the night before.
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Organic and synthetic artists
Keith Negus discusses two ideologies for developing artists in the music industry: organic and synthetic. The organic ideology gives artists time to grow and allows them more control over their image. Synthetic artists are constructed to produce hits quickly through commercially written songs in order to generate short-term revenue for record labels, who use this to support organic artists. Organic artists like Mumford & Sons portray authenticity through their instrumentation and naturalistic video setting, while synthetic artists like One Direction focus on crafted images and relatable storylines to attract younger audiences.
Draft treatment
The music video treatment outlines a narrative concept that opens with the artist waking up after a house party the night before. As she walks through her messy house listening to "Domino" by Jessie J, she has flashbacks to the party where most of the performance footage will take place. Scenes of the intensifying party will contrast with shots of the artist performing in her garden and around the house. Bright colors and lighting will be used to emphasize the difference between the morning after and flashbacks to the lively party. Performance will be a main focus, using close-ups and different shots, along with incorporating typical party props and accessories.
Analysing digipacks 4
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Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show plain tops with neutral colors and backgrounds for Arctic Monkeys and Tanlines Mixed. The costume choice, location, and lyrics in my music video link it to the indie genre through realistic themes and simplistic presentation.
Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show artists in plain tops with minimal backgrounds, promoting the band through their face. The costume choices, location, and lyrics in my music video link it to the indie genre by being understated rather than flashy like pop music.
Primary research
This document summarizes the purpose and findings of a questionnaire about music video preferences. The questionnaire was designed to understand the demographics, habits, and tendencies of the target audience for a new music video. It asked questions about gender, age, how often and on what devices respondents watch music videos, preferred length and content of music videos, and how music videos influence them. The majority of respondents were male, aged 17-19. Most watch music videos a few times a week on laptops and phones. Respondents preferred music videos that are 3-4 minutes long, focus on the song itself, and include a storyline and band performance. Editing should match the song's pace. The results will help design a music video
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Draft treatment
The music video treatment outlines a narrative concept that opens with the artist waking up after a house party the night before. As she walks through her messy house listening to "Domino" by Jessie J, she has flashbacks to the party where most of the performance footage will take place. Scenes of the intensifying party will contrast with shots of the artist performing in her garden and around the house. Bright colors and lighting will be used to emphasize the difference between the morning after and flashbacks to the lively party. Performance will be a main focus, using close-ups and different shots, along with incorporating typical party props and accessories.
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Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show plain tops with neutral colors and backgrounds for Arctic Monkeys and Tanlines Mixed. The costume choice, location, and lyrics in my music video link it to the indie genre through realistic themes and simplistic presentation.
Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show artists in plain tops with minimal backgrounds, promoting the band through their face. The costume choices, location, and lyrics in my music video link it to the indie genre by being understated rather than flashy like pop music.
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- The speaker was impressed by the album's musical and lyrical quality, and how the frontman Thom Yorke writes songs like poems with honest and poetic imagery.
- Listening to Radiohead opened the speaker's eyes to different genres of music and the world, inspiring her to study graphic design and raising her awareness of global issues.
- Contrary to perceptions, the speaker finds Radiohead's music uplifting and soothing rather than depressing, and their music provides great comfort.
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The document summarizes the results of a survey about music video viewing habits. It found that house music was the most popular genre, followed by indie. Most respondents said they watch music videos 4 or more times per week for pleasure and entertainment. They typically watch at home. Therefore, the group decided to make a music video for the indie genre using the songs of James Bay, as his music would appeal to those wanting to relax at home.
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This document analyzes and summarizes the digipaks of two albums: Ellie Goulding and Arctic Monkeys.
For the Ellie Goulding digipak, the illustration shows a relaxed image of the artist to portray her music as laid back. The back cover lists the track titles, which is important for consumers to decide if they want to purchase the album. Close-up photos of the artist on the front cover allow fans to feel closer to them.
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- Listening to Radiohead opened the speaker's eyes to different genres of music and the world, inspiring her to study graphic design and raising her awareness of global issues.
- Contrary to perceptions, the speaker finds Radiohead's music uplifting and soothing rather than depressing, and their music provides great comfort.
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The document summarizes the results of a survey about music video viewing habits. It found that house music was the most popular genre, followed by indie. Most respondents said they watch music videos 4 or more times per week for pleasure and entertainment. They typically watch at home. Therefore, the group decided to make their music video in the indie genre featuring songs by James Bay, as his music would appeal to the target audience's preferences of watching relaxing music videos at home.
Audience survey
The document summarizes the results of a survey about music video viewing habits. It found that house music was the most popular genre, followed by indie. Most respondents said they watch music videos 4 or more times per week for pleasure and entertainment. They typically watch at home. Therefore, the group decided to make a music video for the indie genre using the songs of James Bay, as his music would appeal to those wanting to relax at home.
Music Video Theory
There are five key concepts to understanding music videos: through beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Through beats involves interpreting the music by examining chorus, verses, and the artist's unique voice. Narrative and performance keep audiences interested by having the artist authentically mime or participate. Star image develops over time and influences video production. Relationships between lyrics, music, and visuals; close-ups; voyeurism; and references to other media are also important features. Music videos can interpret songs differently than just listening to lyrics.
Individual Response
The document provides details on promotional packages for a CD including the music and extras on the CD and DVD. It then discusses considerations for music videos including contrasting a storyline with performance footage, matching the editing to the rhythm, using realistic situations, and having darker suburban settings. It also outlines plans for the CD artwork including a minimalist black and white design with the artist's name, and for a magazine advert using a polaroid photo and Q&A style text with neon colors tying it to the CD theme.
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This document outlines a student music video project for the song "Monsters" by the indie band I Set The Sea On Fire. The narrative will follow the lead singer as he goes for a walk to clear his head and meets with other band members who support him. Key elements that will be pastiched from other music videos include scenes of the band walking together across Sheffield synchronized to the beat, the lead singer running from his problems and meeting band members, and including a performance location. Specific filming locations, costumes, actors, and permissions needed are also discussed.
Own artist
The music video will feature a girl band of schoolgirls who are in a rock band. It will have originality through the use of crazy colors not typically seen in rock videos. Creativity may come from stop motion animation or animation software to create a series of clips. The video will use narrative, conceptual, and performance elements to amplify and illustrate the song lyrics. It will feature the band members as schoolgirls to give them a star persona. The genre is pop rock, featuring bright colors and punk-inspired costumes. It may reference the Japanese pop/rock band Scandal who also take on a schoolgirl persona while playing soft rock.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and evolution of pop music over time. Key elements that define pop music identified include catchy melodies, light-hearted lyrics focused on love and relationships, and instrumentation including electric guitar, bass guitar and drums. Popular artists mentioned that helped make the pop rock subgenre famous include Elton John, Paul McCartney, and Rod Stewart. Camera work for pop music videos typically includes close-ups, wide shots and extreme close-ups of the artist to capture expressions and details. The overall goal of pop music and its associated videos is to lift mood and make people feel enthusiastic.
Until You..[1]
The document discusses plans for a music video for the acoustic song "Until You're Heard" by the indie band "Stop Acoustic". The video will tell the narrative story of a breaking up relationship between a boy and girl through shots of them alone singing lyrics and arguing. It will use black and white flashbacks and include solo shots of the boy playing guitar and a shot of the full band to represent the music.
Evaluation Question 1
The document discusses how the student's media product uses and develops conventions of real rock music videos. It examines the genres, conventions around mise-en-scene elements like costumes, lighting and editing that were adhered to. The music video included a narrative portion to convey the song's message and multiple shots of the band performing with their instruments to portray them as a real band. The video was uploaded to YouTube to distribute it, following standard practice for promoting music videos.
Task 1
This document discusses conventions used in country music videos and how the student incorporated these conventions into their own music video project. It provides examples of how close-ups, two shots, tracking shots, editing, lighting, props, outdoor settings, and album artwork are typically used in country music videos. The student explains how they applied these conventions, such as using natural lighting, outdoor locations, and retro instruments to emulate a country style for their video and project.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Creative Critical Reflection Q1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
music video 1
Courtney Barnett is an Australian singer-songwriter known for her witty lyrics. Her debut EP and album received critical acclaim and she has been nominated for several major music awards. The music video for her song "Elevator Operator" depicts her character taking an unusual magic elevator to meet odd patrons, representing the song's lyrics. It uses lighting and editing to match the tone of the quirky music.
The band Shinies is a guitar pop group from Manchester, England. Their music video depicts the kidnapping and killing of their childhood icon, representing their loss of innocence as they grew up. It uses dark, grungy lighting and nostalgic editing to match the emotional tone of the song.
Presentation for radio
This radio demo targets 17-24 year old males and females interested in drum and bass music. News, weather, and sports segments are included to engage the target audience. The playlist features lesser known drum and bass songs as well as more mainstream songs to keep listeners interested. Speech uses some slang and discusses upcoming music events to appeal to listeners. An advert is included for a drum and bass festival suitable for the target demographic.
Presentation for radio
This radio demo targets 17-24 year old males and females interested in drum and bass music. News, weather, and sports segments are included to engage the target audience. The playlist features both well-known and lesser-known drum and bass songs. Speech uses some slang and discusses upcoming music events to interest listeners without sounding dull. An advert is included for a drum and bass festival suitable for the target demographic.
Music video planning
The document summarizes the locations, props, talent, and equipment planned for a music video. Three locations were selected - a large wood called Brayton Barff for outdoor shots of the characters, an interior house for memory scenes, and a college media studio for shots of the band. Props include musical instruments, a teddy bear, and ring. College performing arts and music students will play the main characters and band. The equipment needed at each location is listed, including cameras, batteries, tripods, and shoulder mounts.
Music Video Proposal 2
The document proposes a music video for the band Butterfly Stitch featuring four teenage musicians. It will feature the band performing in a white basement decorated to look like a garage. Several stylish girls will be filmed in different locations to illustrate the lyrics of the song "Flaunt It" and attract different audiences. The target audience is 15-25 year olds who will identify with the band and genre of modern rock music. Filming in a basement fits with conventions for rock music videos and aims to achieve a homemade feel.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and development of pop music from the 1950s, blending elements of rock and other genres. Popular artists mentioned include The Beatles, Michael Jackson, and Beyonce. The document further explores subgenres of pop like pop rock and considers elements that define the pop genre aesthetic, such as upbeat lyrics and music that aim to energize listeners, as well as characteristics of pop music videos like colorful cinematography, close-up shots, and feel-good sounds. Pop rock is selected as the final genre decision for its combination of pop style and light lyrics.
Senior Project Speech
Jake Kirby chose to do his senior project on learning how to record songs and understand the recording process. He spent time with his project facilitator, Jimmy Anderson, who owns a recording studio and has experience engineering for popular bands. Jake learned how to set up microphones and configure the equipment to record a local band called Anonymous. The process took 10 hours and involved recording each instrument separately, adjusting levels and effects, and mixing the final product. Through this project, Jake was able to further his passion for music and hopes to pursue a career in recording others.
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Music video pitch
- 1. Gemma, Jason and Molly
- 2. Name:Two Mile Radius-The reason for this name is because the band met in school and normally to get into a school you have to live within aTwo Mile Radius. Rob(18), Sam (17),James (19) and Nick (18) are middle class lads from Portsmouth, Sussex.They started the band when they were in school and after performing in local clubs for a few years and were scouted by a local producer and eventually signed to RoughTrade. Sound: ‘Funky pop with an indie undertone’ Music ideology: It’s not nuclear physics, it should be fun.
- 3. Age of fans:18-25Year Olds Occupation: Students, Middle Class, PartTime Work Gender: Mainly Male however females are part of the audience Background: Middle Class Likes: Gigging,Jamming,Music Festivals,Laughing,Eating,Drinking Cider,Mates Dislikes: Frowning,People who take themselves to seriously,Politics,Dance Music,Musicians Who Mime,Fakery,X- factor. Musical Prefrences: Pulp,Supergrass,Blur,Babyshambles,Editors,The Beatles Looks UpToo: Russle Brand, Paul McCartney,Damon Alburn,Individuality,Mark Lamer, Any Film By Judd Apatow
- 4. The plan for our music video is to film friends having fun;We are going to film a house party the band will be performing at. As the video progresses we will see various shots of people having fun to go with the carefree nature of the song. As well as shots of the party we will be including shots of the band the morning after the party ,The main reason for these shots is the band trying to remember what happened at the party and during these shots we will be focusing on just the band, and how close they are as friends.
- 5. The song the band are going to be performing in the video is “Alright” by Supergrass.The reason we chose this song is because it is a song all about having a good time and this is the concept we want to portray within the video.
- 6. Sean- Bass Player + BackingVocals Ben- Lead Singer/Lead Guitarist Micah- Pianist/ Backing Vocals Jonny- Drum Player/Backing Vocals
- 7. BEN: Ben will be the lead singer and lead guitarist of the band. MICAH: Micah will be the pianist and backing vocalist for the band. SEAN: Sean will be the bands bass player and backing vocalist. JONNY: Jonny will be the bands drum player and backing vocalist.
- 8. MusicVideo Locations and Props. LOCATION LIST HOUSE:The house of one of the band members- this is too film the house party elemant of our music video. CAFE: A general east london cafe to film the band the morning after the party. The reason we have chosen to use two location is because we want to keep the video as simple as possible. PROP LIST INSTRUMENTS: Electric Guitar, Bass Guitar, Drums, Piano, Micraphones,Amps LIGHTS: Fairy lights to decorate the house and garden with, in order to create a realistic party setting. PARTY OBJECTS: Cups (Plastic Red), Drinks, People
- 9. MusicVideo Costumes. BEN:We've decided we would like him to wear black jeans (or trousers) a smart yet casual t-shirt, and a casual jacket.We have also decided we'd like him in smart shoes (converses,boots ect). MICAH: we have decided we like Micah to be in casual jeans and a general t-shirt and again a casual jacket.We have also decided we'd like him to wear converses or vans. SEAN: .We would like sean to wear a smart polo shirt and smart jeans, we would also like him to wear a casual jacket. As a group we have decided we would like sean to wear lace up low top vans, in order to create the smart casual look. JONNY: We would like Jonny to wear a simlar outfit to Sean and Micah, again to create the smart causal look