The document discusses pop music videos and conventions. It focuses on Taylor Swift as an inspiration because she incorporates both narrative and performance elements in her videos. When creating their own pop music video, the group wants to use conventions like special effects and dance routines but not overuse them so the video does not seem tacky. They chose Taylor Swift's song "Out of the Woods" because it does not have a pre-existing video, giving them creative control. They plan to use mundane costumes and locations to make the video relatable while also including a dance studio setting for performances.

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Pop Genre
By Charlotte Bell

2. Out of the many different genres of music the Pop Genre stands out
from the rest. This is because it has so many different sub categories,
E.G Pop Rock, Pop Indi etc. As a group we believed that Taylor Swift
stood out from the stereotypical Pop starts but still fitted into the
genre. This is because throughout her career she has realised both
Pop and Country songs. In addition to this, her videos have a good
balance of narrative and performance within them. Making her an
ideal person to take inspiration from for our own music video,
because she includes a mix of stereotypical pop conventions like
dance routines, special effects etc..
What do you like and
why?

3. In many Pop music videos, special effects tend to be used to make the video
seem flashy and glamorous. However if not careful it can have the opposite
effect and make a music video seem cheap, tacky and cringy. This is because
the conventions have been overused. When we come to make our own music
video we must make sure that although the pop conventions are used that
they then don’t make the video seem tacky as this means some members of our
target audience might dislike the video and be put off the genre.
Our inspiration, Taylor Swift, tends to use very minimal special effects.
However, in one of her latest music videos ‘Bad Blood’ special effects are used
through out the video. Unlike most Pop videos they aren’t overused as Taylor
still remains the star as the audience attention is still focused on her. This will
be taken into account when creating our own video.
What don’t you like and
why?

4. As already mentioned, Taylor Swift is our main inspiration for the
Pop genre. So after researching into her and what our target audience
is interested in we decided that the song we will use to turn into our
own music video is ‘Out of the Woods’. This seemed an ideal song
because unlike most of her popular songs it doesn’t have a pre-
existing music video. Giving us complete control over how the final
product will look as the audience has nothing to compare it to. In
addition to this, by listening to the lyrics a few times we were able to
easily imagine what could become narrative and what could become
performance. Meaning that the video aloud for a good mixture of the
two without us having to over thing or complicate it.
What might you choose?

5. In many Pop videos females tend to play the typical ‘girl next door ‘
look. We took this into account when thinking about how we wanted
our final product to look. By looking at artist like Taylor Swift and Katy
Perry we saw that this look seemed to fit into the style we were aiming
for. So when it comes to thinking about what costumes our characters
will wear we are going to incorporate a mundane look so that the
audience feels that a similar thing could happen to them like what they
are seeing in the music video.
Are there common
costumes?

6. Like the costumes, most Pop music videos tend to have generic
locations. Meaning that again they tend to be set in mundane settings
so that the audiences finds them relatable. However, they also
breakaway from the narrative by including dance routines. These
tend to be set in dance studios, like in Taylor Swift’s ‘Shake it Off’.
When creating our own music video we plan on sticking to a
mundane theme by using houses, cars but also use a studio and
wood to make the performance stand out and help meet the pop
conventions.
Are there common
locations?