1. Music Video Analysis Reece Mechan
Aphex Twin – Come To Daddy
https://www.youtube.com/watch?v=h-9UvrLyj3k
Target Audience &
Needs
I think the target audience for this music video is emos and old teens/young adults. I think that emos are one of the target
audience for this music video is because throughout the video it is very dark. I think that old teens/young adults are the other
target audiencesbecausetheyare the targetaudience forHorrorfilmsandthe musicvideogave of that Horror film vibe. I got this
feelingbecause of the demoncreature who was stuck in the television at the beginning of the television at the beginning of the
video. I also got the feeling because of how creepy the children in the video looked and how they were just terrorising random
people andhowtheywere alsodestroyingeverythinginsight.The final reasonwhyI got the feeling of Horror film type of thing is
because the demon creature was controlling the children for some strange reason. When the television switched on and the
demon started screaming the lyrics the children appeared like they were his minions and he owned them.
Lyrics (Meaning
Implied?)
The lyrics of the song are repeated throughout the song. The main lyric in the song is “I want your soul I will eat your soul” from
this lyric it can easily be understood like it is from the devil. I think that the video makes you think that it is a message from the
devil because the location used is made to look very disgusting and dark. This could be seen as it being hell on earth. I think the
musicvideoisnarrative based.Ithinkthisbecause the whole videoisbasedonhowthe lyricsare.Anexample of thisisforthe lyric
“come to daddy” the director put the little demon children in schoolgirl dresses.
Tempo The tempoof the songis fastand aggressive.Itisalsojumpyinsome places.
Genre The genre of the songis drumand base. I thinkthe videogoesagainstthe genre because I can’tsee anyotherdrum andbase
musicvideos beingthatweirdandoutthere.The genre of the videoishorror.I thinkitshowsin the videobecause itislike ashort
horror filmanditis quite haunting.
CameraTechnique
The videoshowsvariousclose ups.The exampleIhave chosentouse is the one of the dog
barkingat the TV whenthe demoncomeson.I thinkthisisusedto builduptensioninthe music
video.
Editing The camera movementmostfrequentlyusediscutting.Thishappenseveryfewsecondsinthe videothisispurelybecause of the
genre of the videoandthe tempoof the songused.

2. Music Video Analysis Reece Mechan
Use of Digital Effects The videohasusedcolourcorrectionto make it darkerand to make itlookcolder.Theyhave alsomade the screenglitch.These
effectsare goodfor thisvideobecause itfitsthe genre of the video.