The music video for James Arthur's song "Impossible" primarily uses footage from his time on the X Factor competition, which he won. While the lyrics describe heartbreak, the video focuses on Arthur's success and perseverance on the show. Scenes showing sadness create a juxtaposition with the extremely positive nature of his victory. The black and white footage distinguishes the past scenes from the competition. The video had to be made quickly and cheaply using existing footage due to the song being selected for Arthur's final performance and release shortly after the show.