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MUSIC VIDEO ANALYSIS (similar product research)
https://www.youtube.com/watch?v=cE6wxDqdOV0
Lana Del Rey – Video Games
Within Lana Del Rey’s video for ‘Video Games’ many elements of Goodwin’s
theory are able to be consistently found throughout.
When applying Goodwin’s theory to this music video, looking into the musical
structure is important as it is the ‘first step’ in his “5 key features when analysing a music
video”. This song is made us of verse, chorus, verse, chorus, and then the chorus repeated.
This is a typical structure for a song, it can highlight the ‘mainstream’ idea which the song
and videos are implying surrounding the change of culture and society. The instruments
used are suggestive of the genre, using unconventional and not stereotypically ‘pop’ music
highlights the alternative nature of the artist and genre.
Opening the song with bells and a harp, using orchestral instruments (strings and
procession) and relying heavily on piano and harp throughout, whereas others are included
in moments of climax and fall within the song. Alternatively, there is use of a synthesizer at
some moments. This can prove as further evidence to suggest the difference of the times,
alike the lyrics and themes within the video.
The songs subject is a passionate expression of the difference which youth and teenage
culture has, and how this has changed throughout time and the loss of innocence. The main
message is highlighting the lack of innocence which today’s youth has. Not only are the
lyrics suggestive of this, contrasting “Swinging in the backyard” to “Open up a beer”, but this
coupled with Lana Del Rey’s unique, breathy, emotional and subtle voice gives the audience
an emotional connection to the lyrics and Lana Del Rey’s message.
Furthermore, the rugged and unkempt style of imagery and use of ‘home video’ which is
used in the video links to the past, the innocent times which are
portrayed throughout. Lana presents herself in the same quality of as the
home videos, only showing small clips of herself lip syncing broken up by
the imagery of the contrasting societies and eras, giving it a then-and-now
feel. By placing herself in the same grainy, low quality as the videos from
the past implies that she identifies and links more to the past generation
and that time over the present time.
The personal experiences and accounts which are told in the verses give
audiences a sense of storytelling through the song and Lana’s vacant
attitude is given reason. The use of clips including Paz De La Huerta
drunkenly stumbling along with a man holding onto her, this alongside the
imagery of a skaters and teens rebelling, contrasts the innocence of teens
shown to be jumping into a swimming pool and picnicking. This justifies
Lana’s expression as through the lyrics she is recalling explicit accounts,
which are commonly linked with losing innocence, alike the generations.
Finally, the use of the personal pronouns, “you” and “he” make this video
less general, as I have implied, whereas this use of language give
implications of a more personal and direct address. As said before the
ideas surrounding storytelling are personal although by using open
phrases the story can also be incorporated by the listener to fit their own
experiences. This is also shown through the visuals as there are a ranges
of age and gender represented throughout the video allowing audiences
to find something to identify with.

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Music video analysis

  • 1. MUSIC VIDEO ANALYSIS (similar product research) https://www.youtube.com/watch?v=cE6wxDqdOV0 Lana Del Rey – Video Games Within Lana Del Rey’s video for ‘Video Games’ many elements of Goodwin’s theory are able to be consistently found throughout. When applying Goodwin’s theory to this music video, looking into the musical structure is important as it is the ‘first step’ in his “5 key features when analysing a music video”. This song is made us of verse, chorus, verse, chorus, and then the chorus repeated. This is a typical structure for a song, it can highlight the ‘mainstream’ idea which the song and videos are implying surrounding the change of culture and society. The instruments used are suggestive of the genre, using unconventional and not stereotypically ‘pop’ music highlights the alternative nature of the artist and genre. Opening the song with bells and a harp, using orchestral instruments (strings and procession) and relying heavily on piano and harp throughout, whereas others are included in moments of climax and fall within the song. Alternatively, there is use of a synthesizer at some moments. This can prove as further evidence to suggest the difference of the times, alike the lyrics and themes within the video. The songs subject is a passionate expression of the difference which youth and teenage culture has, and how this has changed throughout time and the loss of innocence. The main message is highlighting the lack of innocence which today’s youth has. Not only are the lyrics suggestive of this, contrasting “Swinging in the backyard” to “Open up a beer”, but this coupled with Lana Del Rey’s unique, breathy, emotional and subtle voice gives the audience an emotional connection to the lyrics and Lana Del Rey’s message. Furthermore, the rugged and unkempt style of imagery and use of ‘home video’ which is used in the video links to the past, the innocent times which are portrayed throughout. Lana presents herself in the same quality of as the home videos, only showing small clips of herself lip syncing broken up by the imagery of the contrasting societies and eras, giving it a then-and-now feel. By placing herself in the same grainy, low quality as the videos from the past implies that she identifies and links more to the past generation and that time over the present time. The personal experiences and accounts which are told in the verses give audiences a sense of storytelling through the song and Lana’s vacant attitude is given reason. The use of clips including Paz De La Huerta drunkenly stumbling along with a man holding onto her, this alongside the imagery of a skaters and teens rebelling, contrasts the innocence of teens shown to be jumping into a swimming pool and picnicking. This justifies
  • 2. Lana’s expression as through the lyrics she is recalling explicit accounts, which are commonly linked with losing innocence, alike the generations. Finally, the use of the personal pronouns, “you” and “he” make this video less general, as I have implied, whereas this use of language give implications of a more personal and direct address. As said before the ideas surrounding storytelling are personal although by using open phrases the story can also be incorporated by the listener to fit their own experiences. This is also shown through the visuals as there are a ranges of age and gender represented throughout the video allowing audiences to find something to identify with.