The document analyzes the music video for "Bills" by Lunch Money Lewis. It finds that the visuals have a strong relationship with the lyrics, clearly representing the words. While the relationship between music and visuals is not as strong, the pace of cuts increases with the tempo. The video uses a narrative and performance-based approach rather than focusing on the artist's image, aiming to be humorous since the artist is not conventionally attractive. It references other humorous music videos but presents the artist differently without sexualization. The conclusion confirms the video relies on narrative and performance through its signs and lack of focusing on attractiveness.

1. Music Video Analysis
DARWIN SERRANO

2. Bills – LunchMoney lewis
The first video that I will be analysis is Bills by Lunch Money Lewis, a pop song
done by prolific director Emil Nava.

3. Relationship between Lyrics & Visuals
The lyrics and the visuals of
this music video has a very
strong relationship. The
visuals are very much based
up on the lyrics of the video.
Here the lyrics says “Come home with 50,000” the
video links because the woman mouths the lyrics.
Another example of a relationship between the visuals
and the lyrics: The lyrics are “ Woke up and I bumped
my head” correspondently, Lunch Money Lewis bumped
his head with a tool which wakes him up.

4. Relationship between Music & Visuals
Similarly to lyrics and Visuals, there is
also a relationship between the music
and the visuals. However it is not as
strong. There are some changes in the
pace of the video when the drop of
the music happens though it is not too
clear.
Here the Drop of the song
starts, the tempo of the
song increases therefore the
pace of the visuals increases
too. This is done through
using more cuts and
tracking to create an
impression of an increase in
tempo.
Once the song has come back the
verse, the tempo of the video
decreases with the song. This
means that there are less cuts and
longer shots.

5. Are there close-ups of the artist and
star image motifs?
The music companies are taking
a different approach on how they
are going to sell the track. Unlike
some popular pop singers, Lunch
Money Lewis is not the most
attractive human being alive, he
certainly would not be expecting
a herd of fan girls. Therefore the
video tries to be humorous and
fun to make up for this. This is
what they use to sell the track
through the video.
Instead of using the genre of Image, the record
company decides that the use of Performance
is more effective.

6. Are there intertextual references?
This type of music video has been done before by
other record labels with different artists. A similar
music video to Bills is T.G.I.F by Katy Perry. The music
video is very humorous, just like bills.
However, there is a difference in how
the two artists are represented. Katy
is presented more sexually through
revealing and tight costumes, in
contrast with Bills where Lunch
Money is not represented in such a
way.

7. Is the music video performance-based,
narrative-based or concept-based?
Lunch Money’s Bill music
video is Narrative and
Performance Based. We
know this because of the
semiotics used within the
music video which fit into
these categories.
This still shows the artist
singing along to the song.
A close up is used to
show clearly that he is
signing. This means that
the music video is
Performance based. The
use of props further show
this.This still shows why the
narrative concept in the music
video. Here we can see that
there is a poster saying
“Eviction Notice” this raises the
question “why is it there”. This
means that there is a reason
why the family is not being able
to play the bills.

8. Conclusion
In Conclusion, Lunch Money’s Bills
music video is based on
Performance and Narrative. We
know this through the many
semiotics used throughout the
video.
We can also identify that
there is no notion of
looking as no actors are
sexualised to look attractive
to the audience.