The music video for Bombay Bicycle Club's "Magnet" uses typical conventions of indie/rock music videos. It shows the band performing against a green screen with visual effects that relate to the lyrics. When the music is calm, the shots are longer and transitions less dramatic, and more fast-paced shots and transitions are used for up-beat parts. Close-ups of the lead singer promote the band and help establish their unique style, as this was one of their first videos. Females are shown performing in a similar style to the band to emphasize feelings of love rather than sexuality.

1. Analysing Music Videos Sol Ilett Bombay Bicycle Club - Magnet

2. Genre – Indie/Rock Pop This music video follows the typical codes and conventions of Indie/rock music video. Throughout the video, the camera shows the band from different angles and different lighting. In this particular video, they have shot the whole clip on a green screen and used special affects to create a relationship with the visuals and lyrics. When the beat is calm, the video expresses this using longer shots and less dramatic shot transitions; this is reversed when the music is more up beat, and shots are much more fast paced with several transitions. The camera also shows close-ups of the lead singers face as a promoting technique, so the audience can clearly see his face. Just like typically Indie genre videos, the band is shown performing in front of a green screen.

3. Relationship between lyrics and Visuals This video is makes a typically relationship with lyrics and lyrics. The lyrics describe how someone can be in a relationship, and express how finding someone new can change everything. The video shows constant videos in the background of a girl smile and laughing. When the lyric ‘happy’ is said, its shows 3 girls running, smiling and laughing. The constant visuals have been used to amplify the lyrics.

4. Relationship between music and visuals Like most typical indie/rock pop videos, the band is performing on screen. The visuals constantly depend upon exactly what the audience hear. When the beat is calm the actions and editing techniques are reduced, and this helps the video fit the music itself. In reverse, when the beat is much faster, there is a dramatic increase in the action of the characters, and this is depicted in a common style of indie dancing. The use of special effects on the green screen also convey a relationship, with bright colours, text and patterns creating illusions and emphasising the common indie ‘being individual’ style.

5. The demands of the record label When this video was created, the band had only just begun to create a public image. This video was one of the first for the band, and helped them establish there unique style. The camera shows many close-ups of each character of the band from different angles. This creates an image of each person to the audience; This makes the band more memorable. This is a common techniques used by record labels to promote the band. We become more and more familiar with the band encouraging us to purchase CD’s and products relating to the them. Although, like common bands, they show close ups of their lead singer more than the rest, as he is seen as the most important person in the band.

6. There is a frequent reference to notion of looking In this video, they have included visuals of female characters, although, they have used this technique in a much more discreet way. In other genres female characters are shown in a more sexual form, wearing little clothes. In this video, they show females performing, but with similar characterises and style to the band. This emphasises the band having feelings of love for girls rather than the common convention shown in Hip-hop style of videos, of more sexual relationship.

7. There are often intertextual reference They haven’t used any intertextual references in this video.