SlideShare a Scribd company logo
By: Nicholas Tam, Clint McBride, Sebastian
Ante, Galla Todd, and Kimberly Holchak
 Spotify is a music-streaming application that
supplies music to users for free while
maintaining a legal status.
 Idea came from Daniel Ek
 Idea derived from Napster
 Access to music only comes from internet
 Paying a small monthly fee let’s users
“borrow” any music without internet
connection
 Launched in Stockholm, Sweden on October
7th 2008.
 Failed at first, reporting a $4.4 million loss at
the ending fiscal year of 2008.
 Spotify needed more users.
 Launched in the United States on April 16th,
2013.
 Spotify purchases the music to put on its
website.
 User’s then create an account and have
access to the internet in order to listen to
their favorite music, but the user cannot
access the music file in any way which makes
this completely legal
Advertisements
“Premium” and
“Unlimited”
 Short-term goal was to provide free music
while gaining profit from advertisements.
 Long-term goal was to make more profit as
time passed.
 Goals have stayed the same, but small
changes have been made to expand profit.

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Spotify Case Study #TTUME

  • 1. By: Nicholas Tam, Clint McBride, Sebastian Ante, Galla Todd, and Kimberly Holchak
  • 2.  Spotify is a music-streaming application that supplies music to users for free while maintaining a legal status.
  • 3.  Idea came from Daniel Ek
  • 4.  Idea derived from Napster
  • 5.  Access to music only comes from internet  Paying a small monthly fee let’s users “borrow” any music without internet connection
  • 6.  Launched in Stockholm, Sweden on October 7th 2008.  Failed at first, reporting a $4.4 million loss at the ending fiscal year of 2008.  Spotify needed more users.  Launched in the United States on April 16th, 2013.
  • 7.
  • 8.  Spotify purchases the music to put on its website.  User’s then create an account and have access to the internet in order to listen to their favorite music, but the user cannot access the music file in any way which makes this completely legal
  • 10.  Short-term goal was to provide free music while gaining profit from advertisements.  Long-term goal was to make more profit as time passed.  Goals have stayed the same, but small changes have been made to expand profit.