The document discusses how Web 2.0 technologies have impacted the music industry. It describes how people now use sites like YouTube, MySpace, and peer-to-peer file sharing to access music for free. Artists can use social media to promote themselves, like The Arctic Monkeys did on MySpace. Record labels now scout talent online. The music industry has adapted by offering digital downloads on stores like iTunes to compete with illegal file sharing and reflect changing consumer preferences. Overall, Web 2.0 has shifted the industry from physical to digital music distribution and changed the relationship between artists, labels, and consumers.