14 April 2016 Video versus audio-only playlists Searching and discovering new music via videos on YouTube is a fact with millennials, and YouTube Red is about to tap into this habit and monetize it. Spotify is starting to add video to its streaming service but remains audio-only first, while pure-play Playzer offers video content playlists, including music videos. Will video overtake audio-only? Francois Planquette, Development Director, Playzer

1. Music 4.5
April 2016

2. On-deman music streams
2016 NIELSEN MUSIC U.S. REPORT
Includes audio + video data from AOL, Beats, Cricket,
Google Play, Medianet, Rdio, Rhapsody, Slacker,
Spotify, Xbox Music, Youtube/Vevo - In billions.
164,5 317,2
streaming
79,1 144,9
audio
85,4 172,4
video
+ 92.8%
20152014
+ 83.1%
+ 101.9%
Growth of
Music Video
consumption

3. Potential market for new
music revenues
Adfree model
Youtube and Vevo have announced premium offers.
Video premium offer

4. Youtube
domination
for music
video content
Music playlist unfriendly
Such as music streaming platforms
Numerous interruption, no download, no clear music
classification and content confusion.
3x Less
free
54x Less
premium
Source: SNEP 2016, France
streamer generated revenues
from youtube compare to others

5. My Playlist

6. My Playlist

7. My Playlist

8. My Playlist

9. My Playlist

10. My Playlist

11. Album
Music videos to
promote albums
No albums on video platforms
Playlist is the core of music videos services
1 or 2
More than
4
Nowadays
1980
Number of
videos per album

12. Time value
of music videos
High demand on first day
On new release
Some video content are starting to become exclusive
to oher music platform.
Day 1
Day 2
Day 3
Day 4

13. Playlist as a
powerful tool for
recruitment
Thematic playlist promotion
To promote and get new users
Digital Promotion through Ad system
deliver efficient results
URBAN LATINO FUNNY PARTY

16. Lartise Missile | Rihanna Work | SCH Champs Elysées
Maitre Gims Sapés comme jamais | ZAYN Pillowtalk
Nick Jonas Close
Artist name Rihanna, Nick Jonas, ...
Music, my music
Genre Rap, Pop, Rock, ...
Me
Numbers or year 1, 2, 3, 2016, ...
Tops, Cool, Playlist, Various, Love
Lol
Mum
Christmas
All, New, Songs
2
6
Average numbers of playlist
per user
Average numbers of videos
per playlist
Top track added recently on plyalist
Top playlist names
Some datas

17. Coming soon
MyPlayzerHome
personnal smart playlist

18. Thanks