This document summarizes an event organized by Music 4.5 on November 20, 2012 at the Lewis Silkin Offices in London. The event focused on discussing social business models and new social features in music technology products and services. The agenda included presentations on managing and monetizing fans, rejuvenating audiences through video, social business models, reaching the social mass market, and new social features in music products. There was also a discussion on who owns the customer relationship. The event was organized by Petra Johansson of TwistedTree events and Rassami Hok Ljungberg of Rassami communications consultancy.

1. 20 November 2012, Lewis Silkin Offices, London
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2. 2Pears
The team that bring you events and
networking for creative and start-up
companies in tech, music and media
We are Petra Johansson of events company
TwistedTree and Rassami Hok Ljungberg of
communications consultancy rassami.
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3. 2Pears
Showcase for digital/tech startups
Next event 27 November 2012
Showcase for music-tech startups
Next event Q1 2013
Complimentary pitch workshops in partnership
with UKTI
Next events 5 December 2012 and 17 January
2013
The 4.5 Blog is all about inspiring entrepreneurial
ideas and insight, delivering return-on-
investmtent – 4.5 times if possible, and innovation
by disruptive technologies and businesses.

4. Why 4.5?
A Web 2.0 philosophy
The ambition: to make money and achieve 4.5
times ROI for ALL parties involved: artists,
entrepreneurs and investors
4.5 events: to help companies make money
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5. Thank you to our event partners
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6. Chair of the day - Intro
Johnny Hudson
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7. The basic human need for music and sharing -
managing and monetising fans; a 3-way case study
Mark Ashelford, Lee & Thompson
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8. Rejuvenating audiences - why video makes live
music a social phenomenon
Steve Jelley, Videojuicer
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9. Debate: The social business models
Moderated by: Tahir Basheer, Sheridans
Will Clark, Superstar VJ
Pete Morrish, Skynl
Jessie Scoullar, Wicksteedworks
Chris Wistow, Last.fm
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10. Thank you to our event partners
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11. Reaching the social mass-market
Tim Hadley, Rara.com
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12. The new social features of music-tech products and
services
Tim Grimsditch, Six3
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13. Discussion: Who owns the relationship?
Moderated by: Johnny Hudson
Brittney Bean, Songdrop
John Constantinou, Orange Group
Craig Haynes, AEI Media
Juliana Meyer, mBaSo
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14. Thank you to our event partners
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#smartradio Music 4.5 is organised by