The audio streaming and podcasting industry has grown significantly since the introduction of the iPod in 2001 and services like iTunes, Pandora, and Spotify. It is expected to have a compound annual growth rate of 18.49% through 2027. Spotify currently has the largest market share of any audio streaming platform, attributed to factors like its wide music catalog, brand recognition, and use of a freemium subscription model. While growth opportunities exist in emerging markets and new technologies, the industry faces challenges from high content licensing costs, competition, and piracy.

1. INDUSTRY-
AUDIO STREAMING &
PODCASTING
MAC • Group 7
PRM44 • Sec B
Abhirupa Das
P44061
Ashish Sahuji
P44068
Kusumkali Mitra
P44086
Eva Soni
P44075
Shubham Kumar Singh
P44110

2. INDUSTRY INTRODUCTION AND HISTORICAL
EVOLUTION
iPOD
2001
Last.fm
2002
Apple iTunes
2003
Pandora Radio
2005
Soundcloud
2007
Spotify
2008
YouTube Music
2015
• Offering users to instantly access a vast catalog of
music and audio content over the internet.
• Audio streaming and Podcast Apps are being driven by
peer to peer sharing.

3. INDUSTRY GROWTH ($Billion)
0
5
10
15
20
25
30
35
40
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Revenue
Source: Statista
The industry is
expected to grow at
CAGR of 18.49%
Market Penetration :
142.5%
Number of Users:
166.67%
Growth in Spotify
subscribers : 218.644%

4. Competitive Analysis
29.4
13.7
12.5
12.5
11.9
11.6
8.4
Spotify Apple Music Tencent Music YouTube Music
SoundCloud Amazon Music Others
Market Entry Models
Offering exclusive podcasts
Cross-Platform Availability
Creative marketing strategies
Audiobooks
Constant subscription plans
Why Spotify has highest hits?

5. Market strategies
• Subscription
• Exclusive content
• Pay per play
• Ad supported
• Student discounts
Freemium Model
• Spotify uses a freemium model.
• Premium subscriptions are its main income source.
• Premium offers ad-free music, offline downloads, and
better audio.
• Ads on the platform generate revenue, reaching billions
of listeners.
Subscription Model
• Subscription model is Spotify's primary revenue source.
• Premium entices with ad removal, offline downloads,
cross-device streaming, and flexible payments.
• Four Premium variations cater to different user needs:
Individual, Duet, Family, and Student plans.

6. S
T
O
W
1. Legitimacy
2. Brand Recognition
3. Widespread Music
Collection
1. Internet accessibility
2. High customer acquisition cost
3. High royalty costs
1. Streaming Videos
2. Partnerships
3. Market Expansion
1. Piracy
2. Conflicts with artists
3. Competition

7. What’s next in the playlist . . .
1. User Behaviour
2. Licensing Costs
3. Emerging Markets
4. Regulatory Environment
5. Technology Trends
6. Device Integration
7. Music Industry Trends
8. Adoption of Podcasts
9. User Data and Personalization
10.Piracy and Copyright Enforcement

8. THANK YOU!!