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Metadata for musicians
Tuesday: discovery, attribution, payment
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Table of contents
Presented at
Future of Music Policy Summit
October 27-28, 2014 | Washington, DC
Monday recap
What info to keep track of in recording studio
What data the mastering engineer needs
ISRCs, ISWCs, UPC barcodes
Submitting repertoire to your PRO and SoundExchange
Mediabase, BDS, SoundScan
Gracenote and Rovi
Delivering artwork, music, data to your aggregator
Table of contents
Retail-ready music
Where your label/aggregator delivers
Physical retail
Digital download platforms
On-demand streaming platforms
Radio
Digital radio composition side
Digital radio sound recording side
Forms of radio
Discovery and attribution
Music identification/discovery platforms
Shazam interface
*
Terrestrial radio payments
How to submit
SoundHound interface How to submit
Lyric display
YouTube
YouTube Partner Program
YouTube Content ID
Cue sheets
Bad cue sheets
Royalty and data flow
Revised cue sheets
CD Baby dash/choices
College radio playlist log
Lack of public performance for
sound recordings
Wikipedia + action
Website, SEO, Wikipedia, Metabrainz
Push content services/cross pollination
Retail-ready music
WHERE YOUR AGGREGATOR/LABEL DELIVERS IT
Digital stores (downloads): iTunes, Amazon, Google Play,
eMusic and many more
(Physical product) Retail stores + Amazon mailorder
On-demand streaming services: Spotify, Beats, Rhapsody,
Rdio and many more
Many also push music and data to Shazam, YouTube
Table of contents
Table of contentsCD Baby dashboard: distribution options
Tracking sales and streams
(Physical product) Retail stores + Amazon mailorder
• UPC barcode scanned at point of purchase.
Points back to your distributor/label, and your specific
release
• Data + payment flow: retailer > distributor > label > artist
• SoundScan tracking retail sales nationwide
Table of contents
Digital stores (downloads): iTunes, Amazon, Google Play,
eMusic
• UPC barcode point back to your specific release
• ISRC codes required. Can be assigned by your aggregator
• Data + payment flow: digital retailer > distributor/aggregator >
label > artist
• SoundScan tracking online sales
Tracking sales and streams
Table of contents
On-demand streaming services: Spotify, Beats, Rhapsody, Rdio
• Text-based data
• ISRC codes for tracks
• Data + payment flow: on-demand platform >
distributor/aggregator > label > artist
• SoundScan tracking streams
Tracking sales and streams
Table of contents
Radio and webcasting
FORMS OF RADIO
Non-interactive webcasts: Pandora, IHeartRadio,
Soma.fm, any digital simulcast of a radio station
Terrestrial radio
Satellite radio: SiriusXM
Digital cable like Music Choice
Table of contents
Radio and webcasting
TERRESTRIAL RADIO: COMPOSITION SIDE
• PROs do sample surveys/listening audits
• Reporting data: station logs of works performed
• Royalty flow: radio station licenses > PROs >
50% publisher and 50% writer members
• Mediabase and BDS also tracking airplay nationwide.
Data is used to power Billboard and USA Today charts
Table of contents
Example of a college radio playlist log Table of contents
Radio and webcasting
TERRESTRIAL RADIO: SOUND RECORDING SIDE
In the United States, there is no public performance
right for sound recordings.
Until Congress amends copyright law, featured performers
and sound recording copyright owners will not be
compensated when their music is played on terrestrial
broadcast radio in the US.
More info
Table of contents
Radio and webcasting
DIGITAL RADIO, WEBCASTS, SIRIUS XM
COMPOSITION SIDE
• Streaming data submitted to ASCAP, BMI, SESAC
• Reporting data to PROs: station’s or service’s logs
of works performed
• Royalty flow: webcast licenses > PROs >
50% publisher and 50% writer members
Table of contents
Radio and webcasting
DIGITAL RADIO, WEBCASTS, SIRIUS XM
SOUND RECORDING SIDE
• Streaming data submitted to SoundExchange
• Reporting data to SoundExchange: featured artist, track
title, album name, label, ISRC (if known)
• Royalty flow: webcast licenses > SoundExchange >
50% SRCO, 45% featured artist, 5% background artists
Table of contents
Other opportunities
Discovery services like Shazam and SoundHound
Listening platforms like SoundCloud
Lyric display engines like LyricFind
Video platforms like YouTube
Music placement in film, TV, ads
Table of contents
Lyric display services
• Lyrics are delivered to LyricFind by publishers, Harry Fox
Agency or SongTrust
• Lyrics are then displayed on LyricFind, Rhapsody, Shazam,
SoundHound, Bandpage, Gracenote, Pandora, many other
lyric sites
• Lyric display also generates a composer royalty
LyricFind license fees > Harry Fox or Songtrust > publisher >
songwriter
LYRICFIND
Table of contents
Discovery services
• Music and data will be delivered by your aggregator:
CD Baby, TuneCore, Orchard, InGrooves, Ditto, etc.
• Automatic connection to iTunes Music Store for
purchases
• Lyrics piped in from LyricFind
• Tour dates piped in from BandsInTown
SHAZAM
Table of contents
Shazam for Mac desktop Table of contents
Connection to iTunes
Licensed lyrics
from LyricFind
Shazam for Mac desktop Table of contents
Discovery services
• Submit music and data directly to SoundHound
• Automatic connection to iTunes Music Store for purchases
• Users can tag a song and add to playlists on other
streaming services like Spotify, Rdio, Pandora
• Lyrics piped in from LyricFind
• Tour dates piped in from BandsInTown
SOUNDHOUND
Table of contents
SoundHound app Table of contents
SoundHound instructions Table of contents
Information display
• Website: use your website as
a place to catalog
information, post credits,
lyrics, provide contact
information for anyone
seeking licenses
• Use metadata to increase
searchability. SEO tips from
Music Business Association
Table of contents
• Wikipedia: Next Big Sound data
shows that wiki page visits are
highly correlated with consumer
action. Make sure your musical
information, personnel lists and
links are accurate
• Musicbrainz: you can submit your
release metadata to Musicbrainz,
which is an open source music
database, like a free, public
version of Gracenote
Next Big Sound research Table of contents
Push content services
• Bandpage: pushes profile information, tour dates, online
store offerings to various platforms including Spotify,
Shazam, Vevo, SoundCloud, XBox Music, Facebook
• Songkick: pushes tour dates to various platforms, plus its
own app.
• BandsInTown: pushes tour dates to various platforms, plus
its own app.
Table of contents
There are a number of services that help artists to push
information/widgets to various platforms
YouTube
• Video content uploaded by artist/label
• Identifying data: album name, track title, artist, release date
• Increase searchability: use up all 20 keyword options,
include artist name, track name, songwriter name, album
name, location, genre, mood, key lyrics
• Verify your YouTube channel via Google+ account
• Look at YouTube Creator Playbook for more optimizing tips
Table of contents
Video platforms
• Any participant can become a Partner
• Monetize your videos by running ads, pre-roll, lower
thirds around your videos
• Can also earn revenue when other people make videos
using your music/lyrics (user-generated content)
• Multi-channel networks like INDMusic specialize in
channel management, optimization and monetization
YOUTUBE PARTNER PROGRAM
Table of contents
Video platforms
• Content ID: database of files managed by YouTube. Uploads
are scanned and compared to existing data.
• Only available for copyrighted content for which you have
exclusive rights.
YOUTUBE CONTENT ID
Table of contents
Cue sheets
• Supervisors/editors fill out cue sheets that note when
and for how long your music is used
• Cue sheets are then submitted to PROs to give
composers and publishers proper credit for use
• Data submitted to PRO:
Table of contents
Song title
Composer(s)
Publisher
PRO
Splits
Duration of performance
Type of use
QWIRE HOLDINGS, LLC - CONFIDENTIAL
HERE’S WHAT THE PROCESS OF TRACKING MUSIC RIGHTS LOOKS LIKE TODAY...
Table of contentsQwire
QWIRE HOLDINGS, LLC - CONFIDENTIAL
broadcast
6 to 12+ Months
$
Path to Royalties
cue sheet
data
music
editor
studio/
production
outsourced
data (re)entry
SIGNIFICANT DELAYS IN ROYALTY DISTRIBUTION
cue sheet
data
final
cue sheet
Table of contentsQwire
Table of contents
Qwire submits cue sheets electronically to PROs for
attribution and public performance royalty payment
Takeaways from Tuesday
Your music + data is frequently distributed from
core sources to display on multiple platforms
iTunes, Amazon
Spotify, Beats
Shazam
dozens of other
platforms worldwide
Your aggregatorYour music
Careful attention to your metadata before you
release your music is key
Table of contents
Presented at
Future of Music Policy Summit
October 27-28, 2014 | Washington, DC

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Metadata for Musicians: session 2

  • 1. Metadata for musicians Tuesday: discovery, attribution, payment Click here for Table of contents Presented at Future of Music Policy Summit October 27-28, 2014 | Washington, DC
  • 2. Monday recap What info to keep track of in recording studio What data the mastering engineer needs ISRCs, ISWCs, UPC barcodes Submitting repertoire to your PRO and SoundExchange Mediabase, BDS, SoundScan Gracenote and Rovi Delivering artwork, music, data to your aggregator Table of contents
  • 3. Retail-ready music Where your label/aggregator delivers Physical retail Digital download platforms On-demand streaming platforms Radio Digital radio composition side Digital radio sound recording side Forms of radio Discovery and attribution Music identification/discovery platforms Shazam interface * Terrestrial radio payments How to submit SoundHound interface How to submit Lyric display YouTube YouTube Partner Program YouTube Content ID Cue sheets Bad cue sheets Royalty and data flow Revised cue sheets CD Baby dash/choices College radio playlist log Lack of public performance for sound recordings Wikipedia + action Website, SEO, Wikipedia, Metabrainz Push content services/cross pollination
  • 4. Retail-ready music WHERE YOUR AGGREGATOR/LABEL DELIVERS IT Digital stores (downloads): iTunes, Amazon, Google Play, eMusic and many more (Physical product) Retail stores + Amazon mailorder On-demand streaming services: Spotify, Beats, Rhapsody, Rdio and many more Many also push music and data to Shazam, YouTube Table of contents
  • 5. Table of contentsCD Baby dashboard: distribution options
  • 6. Tracking sales and streams (Physical product) Retail stores + Amazon mailorder • UPC barcode scanned at point of purchase. Points back to your distributor/label, and your specific release • Data + payment flow: retailer > distributor > label > artist • SoundScan tracking retail sales nationwide Table of contents
  • 7. Digital stores (downloads): iTunes, Amazon, Google Play, eMusic • UPC barcode point back to your specific release • ISRC codes required. Can be assigned by your aggregator • Data + payment flow: digital retailer > distributor/aggregator > label > artist • SoundScan tracking online sales Tracking sales and streams Table of contents
  • 8. On-demand streaming services: Spotify, Beats, Rhapsody, Rdio • Text-based data • ISRC codes for tracks • Data + payment flow: on-demand platform > distributor/aggregator > label > artist • SoundScan tracking streams Tracking sales and streams Table of contents
  • 9. Radio and webcasting FORMS OF RADIO Non-interactive webcasts: Pandora, IHeartRadio, Soma.fm, any digital simulcast of a radio station Terrestrial radio Satellite radio: SiriusXM Digital cable like Music Choice Table of contents
  • 10. Radio and webcasting TERRESTRIAL RADIO: COMPOSITION SIDE • PROs do sample surveys/listening audits • Reporting data: station logs of works performed • Royalty flow: radio station licenses > PROs > 50% publisher and 50% writer members • Mediabase and BDS also tracking airplay nationwide. Data is used to power Billboard and USA Today charts Table of contents
  • 11. Example of a college radio playlist log Table of contents
  • 12. Radio and webcasting TERRESTRIAL RADIO: SOUND RECORDING SIDE In the United States, there is no public performance right for sound recordings. Until Congress amends copyright law, featured performers and sound recording copyright owners will not be compensated when their music is played on terrestrial broadcast radio in the US. More info Table of contents
  • 13. Radio and webcasting DIGITAL RADIO, WEBCASTS, SIRIUS XM COMPOSITION SIDE • Streaming data submitted to ASCAP, BMI, SESAC • Reporting data to PROs: station’s or service’s logs of works performed • Royalty flow: webcast licenses > PROs > 50% publisher and 50% writer members Table of contents
  • 14. Radio and webcasting DIGITAL RADIO, WEBCASTS, SIRIUS XM SOUND RECORDING SIDE • Streaming data submitted to SoundExchange • Reporting data to SoundExchange: featured artist, track title, album name, label, ISRC (if known) • Royalty flow: webcast licenses > SoundExchange > 50% SRCO, 45% featured artist, 5% background artists Table of contents
  • 15. Other opportunities Discovery services like Shazam and SoundHound Listening platforms like SoundCloud Lyric display engines like LyricFind Video platforms like YouTube Music placement in film, TV, ads Table of contents
  • 16. Lyric display services • Lyrics are delivered to LyricFind by publishers, Harry Fox Agency or SongTrust • Lyrics are then displayed on LyricFind, Rhapsody, Shazam, SoundHound, Bandpage, Gracenote, Pandora, many other lyric sites • Lyric display also generates a composer royalty LyricFind license fees > Harry Fox or Songtrust > publisher > songwriter LYRICFIND Table of contents
  • 17. Discovery services • Music and data will be delivered by your aggregator: CD Baby, TuneCore, Orchard, InGrooves, Ditto, etc. • Automatic connection to iTunes Music Store for purchases • Lyrics piped in from LyricFind • Tour dates piped in from BandsInTown SHAZAM Table of contents
  • 18. Shazam for Mac desktop Table of contents
  • 19. Connection to iTunes Licensed lyrics from LyricFind Shazam for Mac desktop Table of contents
  • 20. Discovery services • Submit music and data directly to SoundHound • Automatic connection to iTunes Music Store for purchases • Users can tag a song and add to playlists on other streaming services like Spotify, Rdio, Pandora • Lyrics piped in from LyricFind • Tour dates piped in from BandsInTown SOUNDHOUND Table of contents
  • 21. SoundHound app Table of contents
  • 23. Information display • Website: use your website as a place to catalog information, post credits, lyrics, provide contact information for anyone seeking licenses • Use metadata to increase searchability. SEO tips from Music Business Association Table of contents • Wikipedia: Next Big Sound data shows that wiki page visits are highly correlated with consumer action. Make sure your musical information, personnel lists and links are accurate • Musicbrainz: you can submit your release metadata to Musicbrainz, which is an open source music database, like a free, public version of Gracenote
  • 24. Next Big Sound research Table of contents
  • 25. Push content services • Bandpage: pushes profile information, tour dates, online store offerings to various platforms including Spotify, Shazam, Vevo, SoundCloud, XBox Music, Facebook • Songkick: pushes tour dates to various platforms, plus its own app. • BandsInTown: pushes tour dates to various platforms, plus its own app. Table of contents There are a number of services that help artists to push information/widgets to various platforms
  • 26. YouTube • Video content uploaded by artist/label • Identifying data: album name, track title, artist, release date • Increase searchability: use up all 20 keyword options, include artist name, track name, songwriter name, album name, location, genre, mood, key lyrics • Verify your YouTube channel via Google+ account • Look at YouTube Creator Playbook for more optimizing tips Table of contents
  • 27. Video platforms • Any participant can become a Partner • Monetize your videos by running ads, pre-roll, lower thirds around your videos • Can also earn revenue when other people make videos using your music/lyrics (user-generated content) • Multi-channel networks like INDMusic specialize in channel management, optimization and monetization YOUTUBE PARTNER PROGRAM Table of contents
  • 28. Video platforms • Content ID: database of files managed by YouTube. Uploads are scanned and compared to existing data. • Only available for copyrighted content for which you have exclusive rights. YOUTUBE CONTENT ID Table of contents
  • 29. Cue sheets • Supervisors/editors fill out cue sheets that note when and for how long your music is used • Cue sheets are then submitted to PROs to give composers and publishers proper credit for use • Data submitted to PRO: Table of contents Song title Composer(s) Publisher PRO Splits Duration of performance Type of use
  • 30. QWIRE HOLDINGS, LLC - CONFIDENTIAL HERE’S WHAT THE PROCESS OF TRACKING MUSIC RIGHTS LOOKS LIKE TODAY... Table of contentsQwire
  • 31. QWIRE HOLDINGS, LLC - CONFIDENTIAL broadcast 6 to 12+ Months $ Path to Royalties cue sheet data music editor studio/ production outsourced data (re)entry SIGNIFICANT DELAYS IN ROYALTY DISTRIBUTION cue sheet data final cue sheet Table of contentsQwire
  • 32. Table of contents Qwire submits cue sheets electronically to PROs for attribution and public performance royalty payment
  • 33. Takeaways from Tuesday Your music + data is frequently distributed from core sources to display on multiple platforms iTunes, Amazon Spotify, Beats Shazam dozens of other platforms worldwide Your aggregatorYour music Careful attention to your metadata before you release your music is key Table of contents Presented at Future of Music Policy Summit October 27-28, 2014 | Washington, DC